Opinion
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Samantha Yap, April 2021
PR agency YAP Global’s Samantha Yap looks at the hype around non-fungible tokens (NFTs), and spells out the three steps that brands should consider when framing their angle on this cryptographic token: explain what an NFT is, forward the justification for it, and understand its prospective value in the future.
Opinion
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Oliver Eriksson, March 2021
The proof of authenticity and provenance offered by non-fungible tokens or NFTs opens up numerous possibilities for brands to use as a way to encourage loyalty, long-term fan engagement and advocacy.
News
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20 September 2020
The use of blockchain technology in qualifying impressions in digital advertising can increase return on ad spend by as much as 14%, according to research from the Trustworthy Accountability Group (TAG).
Article
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Stephen Whiteside, Event Reports, CES 2020
Procter & Gamble, the consumer goods manufacturers, believes that blockchain solutions could have several useful applications for engaging with customers.
Article
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WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy.
Research Paper
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Laurent Florès, Int. Journal of Market Research, Vol. 61, No. 5, 2019, pp. 466-467
This article examines blockchain technology and its expected impact on the market research industry. Blockchain technology can record all data transactions and exchanges over time, in a secured and trustworthy way, thanks to an anonymous and decentralized system.
Opinion
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Dom Blacklock, August 2019
The virtues of blockchain technology have the capacity to revolutionise a range of industries, from e-commerce to banking to shipping, explains the7stars' Dom Blacklock, but especially digital advertising.
Article
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Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
News
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13 February 2019
A blockchain pilot program focused on providing brands with greater transparency around digital advertising has reported a significant lift in performance when optimized against programmatic discrepancies.
News
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24 October 2018
Anheuser-Busch InBev, the brewer, saw various positive results from an innovative advertising campaign that applied blockchain technology to the mobile channel.
Article
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Stephen Whiteside, Event Reports, Advertising Week, October 2018
Anheuseur-Busch InBev, the brewer, has been an early adopter of blockchain solutions in the mobile marketing space.
Article
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Rob van den Dam, WARC Exclusive, October 2018
Discusses media and entertainment (M&E) executives' perspectives on blockchain and how it can help address new challenges in the area of digital rights, advertising and digital fraud.
News
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15 July 2018
CANNES: Anheuser-Busch InBev, the brewing giant, has already witnessed benefits from a recently launched mobile advertising campaign that employs blockchain technology.
Article
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Rolfe Swinton, WARC Webinars, July 2018
The second part of Rolfe Swinton's, director of data assets at GfK, blockchain webinar series explains specific actions that marketers and companies can take to develop their own blockchain plans and pilots.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Anheuser-Busch InBev, the brewer, tapped the power of blockchain technology to run an innovative mobile advertising campaign.
News
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09 July 2018
NEW YORK: Blockchain technology could help marketers in areas where trust and verifiability are major concerns, according to Rolfe Swinton, director/data assets for North America at research firm GfK.
Article
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Stephen Whiteside, WARC Exclusive, July 2018
Blockchain solutions are generating considerable buzz, but it can be challenging for marketers to determine where this technology could make a real difference to their activities.
News
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28 June 2018
TOKYO: Japanese messaging service Line plans to launch a cryptocurrency exchange in Singapore next month as it seeks to ramp up its financial services capabilities and reduce its reliance on advertising revenue and other sources of income.
News
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04 June 2018
NEW YORK: Blockchain solutions could help marketers head off a potential equivalent to the “subprime mortgage crisis” in the digital data market, according to Rolfe Swinton, the director/data assets for North America at research firm GfK.
Article
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Stephen Whiteside, WARC Exclusive, June 2018
Blockchain technology could help the marketing industry address many of the problems it is experiencing when it comes to consumer data.
Article
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Rolfe Swinton, WARC Webinars, May 2018
Rolfe Swinton, Director of Data Assets at GfK, discusses what blockchain is, how it has evolved over the last 10 years and how it impacts the data supply chain.
News
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22 May 2018
NEW YORK: American Airlines, the air carrier, is taking a considered approach to potentially leveraging blockchain solutions, rather than being seduced by the latest shiny object in the technology toolkit.
Article
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Stephen Whiteside, Event Reports, 2018 Blockchain Brand Innovation Summit, May 2018
American Airlines, the air carrier, is taking a nuanced approach to leveraging blockchain solutions, rather than getting caught up in the hype surrounding this technology.
Article
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Michael J. McDermott, ANA, B-to-B Marketer, May 2018
Explains the benefits that blockchain can have for the future in B2B marketing and the challenges the industry faces in securing its uptake.
News
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15 May 2018
NEW YORK: Blockchain technology could empower consumers and provide them with greater control over their data in categories such as healthcare, according to a leading executive from Johnson & Johnson.
