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News • 20 September 2020
Article • Stephen Whiteside, Event Reports, CES 2020
Article • WARC Trends, November 2019
Research Paper • Laurent Florès, Int. Journal of Market Research, Vol. 61, No. 5, 2019, pp. 466-467
Opinion • Dom Blacklock, August 2019
Article • Research on WARC, July 2019
News • 13 February 2019
News • 24 October 2018
Article • Stephen Whiteside, Event Reports, Advertising Week, October 2018
Article • Rob van den Dam, WARC Exclusive, October 2018
News • 15 July 2018
Article • Rolfe Swinton, WARC Webinars, July 2018
Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018
News • 09 July 2018
Article • Stephen Whiteside, WARC Exclusive, July 2018
News • 28 June 2018
News • 04 June 2018
Article • Stephen Whiteside, WARC Exclusive, June 2018
Article • Rolfe Swinton, WARC Webinars, May 2018
News • 22 May 2018
Article • Stephen Whiteside, Event Reports, 2018 Blockchain Brand Innovation Summit, May 2018
Article • Michael J. McDermott, ANA, B-to-B Marketer, May 2018
News • 15 May 2018
Article • Stephen Whiteside, Event Reports, 2018 Blockchain Brand Innovation Summit, May 2018
News • 29 April 2018
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Article • WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 Data Report adopts the STEIP methodology to cover five drivers of change that will affect marketers next year: Society, Technology, Economy, Industry and Policy. -
Article • Stephen Whiteside, Event Reports, CES 2020
Procter & Gamble, the consumer goods manufacturers, believes that blockchain solutions could have several useful applications for engaging with customers. -
Article • Research on WARC, July 2019
A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion. -
Article • Laurent Florès, International Journal of Market Research, Vol. 61, No. 5, 2019, pp. 466-467
This article examines blockchain technology and its expected impact on the market research industry. Blockchain technology can record all data transactions and exchanges over time, in a secured and trustworthy way, thanks to an anonymous and decentralized system. -
Article • Dan Calladine, WARC Exclusive, January 2018
Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities. -
Article • Alex Brownsell , WARC Trends, September 2017
This article explores the rise of blockchain technology, originally created to underpin digital currencies like Bitcoin and now mooted as a means to rid the digital advertising industry of its ongoing fraud and transparency crises.