Article
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Sean Hargrave, Event Reports, Festival of Marketing: The Bottom Line, March 2021
Personal care company Kimberly Clark has switched its consumer research efforts away from traditional focus groups to real-time social listening in order to be more clearly focused on customers and to ensure marketing messages address their concerns.
Article
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Alex Brownsell, Event Reports, Advertising Week Europe, May 2021
Food and confectionery giant Nestlé is preparing for the deprecation of third-party cookies.
Data
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Rob Clapp, WARC Data Points, May 2021
An overview of spend on advertising delivered via iOS and Android devices during Apple's push into data privacy and protection with iOS 14.5.
Case Study
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SABRE Awards, Diamond, North America, 2021
The National Education Association (NEA), a labour union, launched a digital campaign to educate its members about the benefits of a Biden presidency in the US for the NEA.
Case Study
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SABRE Awards, Diamond, North America, 2021
The Illinois Department of Human Services, a department of the Illinois state government in the US, increased response rates for the 2020 census in Illinois, particularly among previously hard-to-count populations.
Opinion
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Stuart McLennan, May 2021
As brands recover from the effects of the COVID-19 pandemic, Rakuten’s Stuart McLennan says they must find new ways to overcome the effects of tightened ad budgets by reducing wasted spend. Advertisers can maximise impact by seeing audiences as more than just a series of data points and work to understand the mindset, mood and situation they are experiencing, otherwise known as a “Moment”.
Article
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Matthew Nolan, WARC Exclusive, May 2021
The experience of brands in China offers important lessons on customer retention in a cookie-free landscape, where social media and full-funnel online experiences rule.
Article
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Greg Paull, WARC Exclusive, May 2021
Across Asia, fast changing consumer behaviours – such as e-wallets and a focus on convenience – are forcing brands to rethink customer retention strategies.
Article
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Moises Cohen and Elizabeth Thomas, WARC Exclusive, May 2021
Customer lifetime value has long been a mainstay concept in marketing – as economies move closer towards service-based models that are digitally driven, companies increasingly derive revenue from the creation and maintenance of long-term relationships with their customers.
Data
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Rob Clapp, WARC Data Points, May 2021
An overview of the opt-in rate for app tracking among iOS 14 users (those that can allow or reject app tracking).
Article
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WARC Best Practice, May 2021
Explores the current reading on the topic of marketing on Facebook – the best used social network in the world, reaching over two billion users every month.
Opinion
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Gabey Goh, May 2021
Shoppable media is the latest marketing opportunity and WARC’s Gabey Goh says the upcoming eTail Asia 2021 conference will outline the key drivers of this shoppable trend and what it means for marketers.
Opinion
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Pierce Cook-Anderson, April 2021
Article
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Mena Nadaraja and Tyler Pietz, WARC Exclusive, April 2021
Multilocal marketing brings together local autonomy and global, tech-powered production efficiencies to enable global brands to reach local audiences with greater relevance and velocity – MediaMonks’s Mena Nadaraja and MightyHive’s Tyler Pietz outline the ways to execute a multilocal workstream.
Opinion
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Matt Frattaroli, April 2021
Joining a data cooperative can give brands the opportunity to connect their first-party data to a collaborative environment and provide them with access to complementary second-party data and analytics, according to Matt Frattaroli from Alliant, a data-driven audience company.
Case Study
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MMA Smarties, Silver, EMEA, 2020
Yali Spor, a sportswear retailer, merged Google Analytics and CRM data to reduce the cost of sales and increase the conversion rate and return on investment (ROI).
Article
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Sam Peña-Taylor, Event Reports, VideoWeek's Future of Identity, March 2021
Explores some of the options for post-cookie ad targeting and how publisher groups like the Ozone Project and adtech organisation’s like WarnerMedia’s Xandr are looking to the future.
Case Study
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MMA Smarties, Silver, EMEA, 2020
Bodeboca, an online wine retailer, increased return on investment (ROI) and generated 85% more app downloads in Spain.
Case Study
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MMA Smarties, Silver, EMEA, 2020
Elidor, a haircare brand, positioned itself as a brand that contributes positively to society and cares about women's development in Turkey by collaborating with an online education platform.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Akbank, a banking brand and parental company of electronic money transfer platform Tosla increased app installs for Tosla in Turkey with a mobile campaign that ran across Facebook, YouTube, Twitch and TikTok.
Case Study
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MMA Smarties, Gold, EMEA, 2020
DenizBank, a banking brand, decreased mobile ad spend while maintaining user acquisition campaigns in Turkey.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Coca-Cola, a soft drink brand, set out to help local restaurants in Turkey by advertising on their behalf with a dynamic banner campaign following the re-opening of restaurants after the COVID-19 lockdown.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Isbank, a banking brand, connected with millennial and Gen Z consumers in Turkey by focusing on esports and creating a sub-brand called Maximum Gaming.
Case Study
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MMA Smarties, Silver, EMEA, 2020
Tinkies, a sponge cake brand, encouraged consumers in South Africa to create and own moments by giving its audience a platform to Celebrate Everything with Tinkies.
Case Study
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MMA Smarties, Bronze, EMEA, 2020
MultiChoice, a pay TV operator, used lookalike audiences and geotargeting to drive subscriptions to both its premium bundle (DStv) and its more affordable bundle (GOtv) across Africa.
