Artificial Intelligence (AI)
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Research Paper • Jeff Marshall, Becky Owens, Rogier Verhulst, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Litthya Burgin, Jeff Haselum, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • Alexander Falser, Lukas Waidelich, Marco Walter, ESOMAR Conference papers, Insights Festival, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Healthcare Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Innovation in Data Analytics, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020
Article • Oliver Botti, WARC Exclusive, November, 2020
Research Paper • Megan Lau, ARF Experiential Learning, November 2020
Article • WARC Best Practice, November 2020
Research Paper • Rajiv Lamba, ESOMAR Conference papers, APAC, 2020
Research Paper • Ramanathan Vythilingam, ESOMAR Conference papers, APAC, 2020
Research Paper • Minh Nguyen, Kosuke Yoshida and Tomoya Naohara, ESOMAR Conference papers, APAC, 2020
Research Paper • Kenichiro Sato, Yohei Takeshita and Toshimitsu Sekii, ESOMAR Conference papers, APAC, 2020
Research Paper • Violet Lazarevic, Anne-Marie Moir and Jonathan Prosser, ESOMAR Conference papers, APAC, 2020
Research Paper • Garreth Chandler and Tom Caley, ESOMAR Conference papers, APAC, 2020
Article • WARC Exclusive, November 2020
Article • TD Reply, Research on WARC, November, 2020
Opinion • Rob Hollands, October 2020
News • 29 October 2020
News • 28 October 2020
Opinion • Brian Carruthers, October 2020
Research Paper • Andrea Maldonado, Natalia Carrasco, Catalina Bonnet and Hector Navarrete, ESOMAR Conference papers, Latin America, 2020
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Article • WARC Best Practice, March 2020
A summary of new thinking and best practice on making segmentation work, from the WARC Guide. -
Article • WARC Exclusive, April 2020
Analysing trends in media strategy, including the use of data, tech, channel integration and partnerships, with lessons drawn from the winners of the WARC Media Awards. -
Article • WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis. -
Article • Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues. -
Article • Nikki Mendonça, WARC Exclusive, April 2020
For brands looking to drive increased effectiveness of their marketing activities, it’s vital to understand the new rules of brand experience. -
Article • Kate Scott-Dawkins and Mark Syal, Research on WARC, May 2020
With so little certainty around what brand marketers should expect over the coming decade, this research sets out to identify the boundaries of expectation and the areas of conventional wisdom and agreement.