News
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19 February 2021
Customer retention, rather than customer acquisition, is a growing marketing trend forced on brands by the coronavirus pandemic, and a new global study seeks to provide insights into how brands can win long-term relationships with consumers.
Article
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Stephen Whiteside, Research on WARC, March 2021
A study published in the Journal of Marketing highlighted several opportunities and risks that may come from using genetic data in marketing campaigns.
News
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16 February 2021
The decision of furniture retailer Heal’s to invest in a live chat function was based primarily on improving the customer experience rather than any explicit commercial expectations, but it has proved hugely successful in generating leads and driving
Article
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Brian Carruthers, Event Reports, Retail Week's Accelerating Ecommerce Week, February, 2021
Furniture retailer Heal’s offers some advice on personalisation and how to choose your tech.
Opinion
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Chiara Manco, February 2021
WARC’s Chiara Manco looks at how the 2020 DMA Awards winners used data to better understand and connect with their audiences.
News
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04 February 2021
With digital interactions between consumers and brands in Australia overtaking offline ones, brands are having to adapt at pace, says OMD Australia’s Mette Breith.
Article
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WARC Exclusive, February 2021
An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
Opinion
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WARC, January 2021
The pandemic accelerated ANZ Australia’s digital momentum, taking the banking brand closer to a zero-touch offering. CMO Sweta Mehra speaks to WARC about keeping brand consistency across all channels to ensure trust, and leveraging personalisation to help consumers move forward in their financial well-being journey
Opinion
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WARC, January 2021
The onset of the COVID-19 pandemic saw Monash University move swiftly toward delivering its courses and brand communications via online platforms and channels. CMO Fabian Marrone speaks to WARC about how data is at the core of the university’s larger mission to build out a highly personalised, yet integrated digital brand experience that is driven by compelling content.
Case Study
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DMA (UK), Gold, 2020
NHS England, a healthcare service, encouraged more people to consider a career in nursing by using real nurses and patients in its campaign.
Case Study
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DMA (UK), Silver, 2020
Key, a retirement finance company, used social proofing and local data to target over 55s in the UK and show them how many of their neighbours were already benefiting from expert advice.
Case Study
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DMA (UK), Bronze, 2020
WPP BrandZ, a brand equity database, launched a Graphic Novel packed with client engagement opportunities and examples of data-generated creativity to better tell its brand story.
Case Study
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DMA (UK), Gold, 2020
Scania, a manufacturer of commercial vehicles, increased web traffic and achieved an ROI of £220:1 with its compelling campaign that took consumers on an online journey.
Case Study
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DMA (UK), Bronze, 2020
Liverpool FC, a football club, increased sales of its own-brand products by releasing a series of targeted campaigns when purchase intent was high.
Case Study
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DMA (UK), Silver, 2020
Just Eat, a food delivery service, encouraged ordering at a time relevant to consumers in the UK and Spain by introducing an AI model that used customer data to better predict when customers were more likely to want food.
Case Study
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DMA (UK), Bronze, 2020
NSPCC, a charity campaigning and working in child protection, launched an email campaign that provided tailored tips and activities to parents with the aim of helping them build stronger bonds with their babies.
Case Study
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DMA (UK), Silver, 2020
Land Rover UK, an automobile brand, promoted the launch of its new Range Rover Sport model by creating an integrated digital user journey that used email to reveal personalised offers and showcase the car’s credentials.
Case Study
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DMA (UK), Gold, 2020
Titan Travel, a travel agency, used personalised travel brochures to drive sales and revenue in the UK.
Case Study
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DMA (UK), Bronze, 2020
TalkTalk, a telecommunications company, showed consumers how important it was to them during the coronavirus pandemic by launching an email campaign that told their story of lockdown life in usage data.
Case Study
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DMA (UK), Silver, 2020
Harley-Davidson, a motorcycle manufacturer, launched an email campaign featuring cinemagraphs, carousels and GIFs to give UK consumers a taste of the freedom they can experience when driving a Harley-Davidson.
Case Study
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DMA (UK), Bronze, 2020
Mitsubishi Motors, an automotive manufacturer, increased awareness and visits to dealerships in the UK by launching a series of location-targeted digital ads.
Case Study
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DMA (UK), Gold, 2020
Sainsbury's, a UK supermarket brand, launched a gamified campaign that motivated people to build up their Nectar points and spend them on their big Christmas shop at Sainsbury's.
Case Study
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DMA (UK), Gold, 2020
ODEON Cinemas, a cinema company, set out to extend the emotive, joyful experience of a cinema visit all the way from the ticket booking journey to the point of consideration.
Case Study
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DMA (UK), Gold, 2020
Toyota, an automotive brand, used hyper-personalised emails to pull consumers back to its service centres in the UK, consequently driving revenue of more than £5m.
Case Study
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DMA (UK), Gold, 2020
Hyperoptic, an internet service provider, boosted its share of the UK broadband market with a world-first use of algorithms by developing a hyper-optimum bidding strategy.
