Case Study
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YouTube Works for Brands, US, Big Screen Big Results, 2021
Comedy Central, a cable TV channel, increased online interaction and promoted its new show among US consumers by airing the first episode for free on YouTube and creating specially-tailored promo videos.
Case Study
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YouTube Works for Brands, US, Media Innovation, 2021
M&Ms, a chocolate brand, increased sales of its classic variants in the US by launching a series of TV spots supported by YouTube pre-roll ads and dynamic videos during The Oscars.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Akbank, a banking brand and parental company of electronic money transfer platform Tosla increased app installs for Tosla in Turkey with a mobile campaign that ran across Facebook, YouTube, Twitch and TikTok.
Case Study
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MMA Smarties, Gold, EMEA, 2020
Akbank, a banking brand, promoted the Akbank Mobile app by leveraging machine-learning to target consumers in Turkey with personalised offers.
Article
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R/GA, Research on WARC, April, 2021
The study surveyed 16,000 consumers in nine markets across six categories to uncover what makes for a long-term repeat customer.
Article
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Genevieve Silk, Event Reports, CIMM Summit, February 2021
HBO Max, the streaming service, is employing a range of mechanisms beyond compelling content to help attract and retain customers.
Case Study
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MMA Smarties, Bronze, Turkey, 2020
Nestlé, a food and beverages brand, leveraged the popularity of fortune telling in Turkey to promote its new coffee product Keyf-i Türk.
Article
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Cecelia Girr, Skyler Hubler and Asai Meyer, WARC Exclusive, April 2021
Asian players are shifting American beauty standards with their innovative approach, attractive packaging and growing consumer base, say TBWA’s Cecelia Girr, Skyler Hubler and Asai Meyer.
Article
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Low Lai Chow, Event Reports, Spikes Asia X Campaign, February 2021
Marketers who believe in only the short term have sidelined creativity, says MediaCom’s Josh Gallagher.
Article
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Silke Zetzsche, WARC Exclusive, March 2021
How brands can use synthetic voice in dynamic creative advertising.
Article
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Ken Stout, WARC Best Practice, March 2021
Looks at the evolution of Account-based marketing for the individual (ABM-i), a personalized approach to account-based marketing that goes beyond the account level to identify and tailor messaging to individual business stakeholders.
Article
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Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Prudential, the financial-services provider, had to rapidly adapt to the changing needs of participants in its retirement plans during the COVID-19 pandemic.
Article
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Paul Porter and Oliver Feldwick, WARC Best Practice, March 2021
DCO should live up to its name – as a dynamic and creative way to make the most of data to deliver optimal creativity for brands.
Opinion
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Vanella Jackson, March 2021
Vanella Jackson wonders whether Dr Martens’ recent IPO will affect consumer perception of the brand, and looks at how it might continue to protect its brand status as it moves forward and expands.
Opinion
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Lee Walsh, March 2021
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and the iPhone will fail. Now with COVID-19, e-commerce, the ethical use of algorithms, and social and environmental issues, among other issues, predicting the next 10 years will be even harder. But Lee Walsh argues that APAC brands that thrived during the pandemic should be able to adapt.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
Nike, a sportswear brand, launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
adidas, a sportswear brand, rewrote the code on Google so that its ads would automatically fetch product data from the Google Merchant Centre (GMC) feed in Southeast Asia, Australia and New Zealand.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Bear Brand, a sterilised milk drink, launched a campaign that centred on the multiplicity of usage to appeal to younger consumers in Indonesia.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Boss Coffee, a ready-to-drink coffee brand, launched 120 flavour combinations and bespoke label designs on social media app LINE to encourage online orders and pickups among busy commuters in Japan.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
The National Council of Social Service (NCSS), a social services organisation, changed public opinion regarding people with mental health issues in Singapore thanks to its social campaign.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Manulife, an insurance company, promoted its product offerings during the COVID-19 pandemic in Hong Kong through sponsored articles and high impact media placements that show how it can help.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
BAT, a tobacco brand, launched its glo Hyper product in Japan by developing an onboarding program that provided consumers with useful information about the product.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Nike, a sportswear brand, launched a home workout series called Just Don't Quit via livestream in China to engage with frustrated athletes during the COVID-19 lockdown period.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Infant milk formula brand Super NAN leveraged AI and big data through partnerships with leading digital platforms to raise awareness and drive sales in China.
Case Study
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Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
S-26 Procal GOLD, a brand of growing-up milk, increased sales by launching an interactive augmented reality (AR) colouring book that provided an experience for mums and babies to share, differentiating the brand from competitors.
