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Article • WARC Best Practice, February 2021
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • DMA (UK), Silver, 2020
Case Study • DMA (UK), Silver, 2020
Case Study • WARC Cases, 2020
Article • Low Lai Chow, Event Reports, IAB SEA+India Re:Volve Webinar Series, October 2020
Case Study • Hannah Savage, WARC Media Awards, Gold and Collaboration With An Influencer Award, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Thanh Vo, Ha Tran, Soumya Ranjan Panda, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • MMA Smarties, Bronze, X (Global), 2020
Case Study • MMA Smarties, Bronze, X (Global), 2020
Case Study • MMA Smarties, Gold, X (Global), 2020
Case Study • MMA Smarties, Gold, X (Global), 2020
Case Study • MMA Smarties, Gold, X (Global), 2020
Case Study • MMA Smarties, Silver, X (Global), 2020
Case Study • MMA Smarties, Bronze, X (Global), 2020
Case Study • Oscar Maalihan, WARC Media Awards, Entrant, Best Use of Data, 2020
Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020
Article • Biprorshee Das, Event Reports, Zee MELT conference, September 2020
Case Study • Oliver Scargill, Nuria McGlinchy, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Channel Integration, 2020
Case Study • Rituparna Dasgupta, WARC Media Awards, Shortlisted, Effective Channel Integration, 2020
Case Study • ARF Ogilvy Awards (US), Gold, 2020
Case Study • ARF Ogilvy Awards (US), Silver, 2020
Case Study • ARF Ogilvy Awards (US), Bronze, 2020
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Article • WARC Exclusive, August 2020
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2020 WARC Awards. -
Article • WARC Evidence, January 2020
Looks at the role of different kinds of brand assets – visual, verbal, auditory – and whether thy help to create shortcuts in consumers’ minds that make brands more memorable and impactful. -
Article • WARC Best Practice, March 2020
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries. -
Article • Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues. -
Article • Dominic Twose, WARC Best Practice, January 2020
This article explores the importance of building strong branding into marketing activity and how to develop brand assets. -
Article • WARC Best Practice, February 2021
Provides marketers with information and guidance about using recall and recognition to test the effectiveness of a campaign.