Article
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WARC Category Intelligence, February 2021
Global strategies, campaign updates and trends in the non-alcoholic drinks category.
Article
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WARC Best Practice, February 2021
Provides guidance and reading on storytelling strategies, or the fashioning of events into a meaningful, relatable story for customers to identify with and remember.
News
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08 February 2021
It is estimated that more than 180 million viewers will have tuned into Sunday’s Super Bowl between the Kansas City Chiefs and the Tampa Bay Buccaneers and, as ever, marketers will study the data to find out which ads scored a hit.
Article
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Stephen Whiteside, WARC Exclusive, February, 2021
Seventy-five percent of TV ads in the business-to-business (B2B) category fail to deliver growth, according to a study by The B2B Institute, a think tank supported by LinkedIn, business-orientated social network, and System1, the research firm.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Sampoerna Retail Community (SRC), a neighbourhood grocery store community in Indonesia, launched a mass education and awareness campaign to help local stores survive the pandemic.
Case Study
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MMA Smarties, Bronze, Indonesia, 2020
Bear Brand, a sterilised milk drink, launched a three-phase campaign during Ramadan in Indonesia to support key workers, promote the physical restorative qualities of the product and encourage people to stay at home during lockdown.
News
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26 January 2021
Many of the world’s luxury brands still seem unsure how to market in China, but getting the messaging right is more vital than ever as China is set to be the world’s biggest luxury market by 2025.
News
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22 January 2021
Understanding facial expressions, such as smiles and nose wrinkles, can help marketers assess the likelihood of a consumer sharing a video ad, according to a study published in the Journal of Advertising Research (JAR).
Case Study
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DMA (UK), Silver, 2020
Mermaids, a charity that supports transgender children, tackled Google’s algorithm by launching a search-based campaign to ensure parents’ most Googled questions were given accurate answers through links to its website.
Case Study
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DMA (UK), Bronze, 2020
Ambitious about Autism, a charity, launched a storybook that explained lockdown to children affected by autism in the UK to better support them and their families during the pandemic.
Case Study
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DMA (UK), Gold, 2020
NHS England, a healthcare service, encouraged more people to consider a career in nursing by using real nurses and patients in its campaign.
Case Study
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DMA (UK), Silver, 2020
St Mungo’s, a charity to help homeless people, increased donations across the UK during the winter of 2019 through a campaign that showed the appalling treatment the homeless and their dogs face.
Case Study
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DMA (UK), Bronze, 2020
ŠKODA UK, a car manufacturer, increased awareness of its association with women’s cycling and gender equality by launching a virtual cycling challenge that encouraged the public to ride alongside the women participating in the 2019 Tour de France.
Case Study
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DMA (UK), Silver, 2020
Viking, a cruise company, launched a new digital platform in the UK during the coronavirus pandemic to help people stay connected and share travel stories while staying at home.
Case Study
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DMA (UK), Silver, 2020
Harley-Davidson, a motorcycle manufacturer, launched an email campaign featuring cinemagraphs, carousels and GIFs to give UK consumers a taste of the freedom they can experience when driving a Harley-Davidson.
Case Study
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DMA (UK), Bronze, 2020
DEFRA, the UK government Department for Environment, Food and Rural Affairs, increased awareness of the dangers of buying from low-welfare animal sellers in the UK by launching a hard-hitting mini-documentary.
Case Study
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DMA (UK), Bronze, 2020
Macmillan Cancer Support, a British charity, increased awareness of the support it offers at diagnosis by launching a new service which drew on real experiences of people living with cancer.
Case Study
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DMA (UK), Gold, 2020
The Fragrance Foundation, the educational arm of the fragrance industry, responded to decline in the fragrance category by communicating the emotional value of perfume.
Case Study
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DMA (UK), Bronze, 2020
Network Rail, the owner and infrastructure manager for most British railways, launched a Graphic Novel at ComicCon in the UK that highlighted the dangers of electrified railways to young people.
Case Study
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DMA (UK), Bronze, 2020
Sense, a charity supporting everyone living with complex disabilities, launched a free, online British Sign Language course during the first few weeks of the global pandemic to help people better understand disability.
Case Study
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DMA (UK), Silver, 2020
Simple, a skincare brand, launched a film on International Stop Cyberbullying Day to empower people to #ChooseKindness and offer support to young victims in the UK.
Case Study
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DMA (UK), Gold, 2020
The Guardian, a British newspaper, boosted sales in Berlin, Germany, by 84%.
Case Study
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DMA (UK), Gold, 2020
The Guardian, a British newspaper, launched its campaign Hope is Power with the target of reaching two million paying supporters by 2022.
Case Study
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DMA (UK), Gold, 2020
Paypal, an online payments brand, shone a light on the utility and ubiquity of its payment product range during a time of disruption for communities and families.
Case Study
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DMA (UK), Bronze, 2020
Mondelez, a confectionery and food company, launched Creme Egg EATertainment, the world's first streaming service for chocolate lovers, to encourage the Creme Egg brand to become part of consumers’ viewing experience.
