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Article • Stephen Whiteside, Research on WARC, April 2021
Article • WARC Exclusive, April 2021
Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Case Study • SABRE Awards, IN2, North America, Best in Broadcast Media, 2021
Opinion • Peilin Phua and Nicole Hartnett, February 2021
Case Study • MMA Smarties, Bronze, Indonesia, 2020
Case Study • MMA Smarties, Silver, Indonesia, 2020
Case Study • DMA (UK), Gold, 2020
Case Study • WARC Cases, 2020
Case Study • WARC Cases, 2020
News • 18 December 2020
Case Study • MMA Smarties, Silver, APAC, 2020
Case Study • MMA Smarties, Bronze, APAC, 2020
Research Paper • Rohit H. Trivedi and Thorsten Teichert, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 439-451
Case Study • Clara Chen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Teeppipat Jarupandu, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Bella Yang, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Kaori Yatsu, Hiroaki Taki, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • James Barnett, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • Chun-Tuan Chang, Xing-Yu (Marcos) Chu, and Shih-Ting Kao, Journal of Advertising Research, Digital First, November 2020
Case Study • Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020
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Article • WARC Evidence, January 2020
Looks at the role of different kinds of brand assets – visual, verbal, auditory – and whether thy help to create shortcuts in consumers’ minds that make brands more memorable and impactful. -
Article • Dominic Twose, WARC Best Practice, January 2020
This article explores the importance of building strong branding into marketing activity and how to develop brand assets. -
Article • WARC Best Practice, September 2020
Provides guidance and reading on brand characters, a non-celebrity animate being that can perform a multitude of roles from the perspective of brand or user. -
Article • Liane Koh, WARC Best Practice, May 2019
Advises on how a brand can optimise its brand identity by being consistent yet dynamic. -
Article • WARC Exclusive, February 2020
This Ipsos meta-analysis of over 2,000 pieces of video creative examines the relationship between effectiveness and the presence or not of brand assets. -
Article • Research on WARC, July 2020
The crisis in creative effectiveness has been played out during the first several months of the coronavirus pandemic of 2020.