Millennials & youth

Latest
Most Read

5,518 results found

Sort By

Hellmann's: WhataHellmann's

Case Study • SABRE Awards, LATAM, Gold, 2021

Hellmann's, a food and beverage company, launched a digital campaign in Brazil to rejuvenate the brand's image, connect with millennials, rescue affective memories and reinforce the quality of products.

Maltina: Engaging youth with an aging brand

Case Study • Adedeji Adeleke, WARC Cases, October 2021

Maltina, a non-alcoholic malt beverage in Nigeria, launched a campaign to appeal to a younger demographic with new packaging and modern flavour.

ViacomCBS EyeQ: Culture of influence

Article • Research on WARC, October 2021

Explores the all-consuming impact of online creators and their communities on culture, brands and beyond.

Rejoice: Non-scripted documentary – the beauty of age 18 is only for once

Case Study • SABRE Awards, APAC, Gold, 2021

Rejoice, a hair care brand, launched a documentary video around exam season in China to raise awareness of the pressure young students are under and to show them they should still take care of themselves, and their hair, during this time.

Shell: 2020 Shell eco-marathon “minds in motion” campaign

Case Study • SABRE Awards, APAC, Gold, 2021

Shell, an oil and gas company, launched a digital platform to facilitate a lower-carbon energy future in China.

Johnson & Johnson Vision: Putting eye care on the health agenda

Case Study • SABRE Awards, APAC, Gold, 2021

ACUVUE, a brand of contact lenses, redefined how people perceived eye care in Singapore with its influencer strategy.

QT Hotels & Resorts: Biggest staycay

Case Study • SABRE Awards, APAC, Gold, 2021

QT Hotels & Resorts, a hotel brand, promoted itself during the COVID-19 pandemic by launching a city-wide treasure hunt in Auckland, New Zealand, and offering winners a free night's stay.

Libresse: Liberating Our Periods 2.0 – from spiritual impact to marketing effectiveness

Case Study • SABRE Awards, APAC, Gold, 2021

Libresse, a menstrual hygiene brand, broke traditions and norms concerning periods in China with its #LiberatingOurPeriods campaign.

Sunkist Growers: Sunkist Crossing – welcome to the grove

Case Study • SABRE Awards, APAC, Gold, 2021

Sunkist, a citrus cooperative, leveraged mobile gaming to replace experiential events to appeal to millennials in APAC.

BetaShares: Introducing ETFs to everyday Australians

Case Study • SABRE Awards, APAC, Gold, 2021

BetaShares, a financial brand, achieved consistent and widespread coverage via four campaigns in Australia.

Micron Technology: For all – an employer that values your differences

Case Study • SABRE Awards, APAC, Gold, 2021

Micron, a semiconductor company, emphasised its company values of diversity, equality and inclusion in Taiwan.

Vogue: Project UNI-FORM

Case Study • SABRE Awards, APAC, Gold, 2021

Vogue, a fashion magazine, and Angus Chiang, a Taiwanese fashion designer, collaborated to design a range of gender-neutral school uniforms in Taiwan.

Lion Cereal, CPW: Smells like teen spirit - How Lion Cereal turned teenage anger into brand affection

Case Study • APG (UK), Bronze, 2021

Lion Cereal, a breakfast cereal brand, launched a campaign in Europe to get more 16–24-year-olds eating the brand's cereal.

M&C Saatchi Open House: From closed shop to open house

Case Study • APG (UK), Entrant, 2021

M&C Saatchi, an international communications network, launched a campaign in London to transform how it presented itself and to attract new talent.

Cadbury Twirl Orange: Sell, Pre-Sell

Case Study • APG (UK), Silver, 2021

Cadbury, a confectionary brand, launched a campaign in the UK to raise awareness about the re-release of the limited-edition Twirl Orange.

Helping Ballantine's find its soul

Case Study • APG (UK), Entrant, 2021

Ballantine's, a scotch whisky brand, launched a worldwide campaign to drive growth and contribute towards becoming a top 10 global spirit brand by 2025.

GambleAware: How we outed and paused mindless betting

Case Study • APG (UK), Bronze, 2021

GambleAware, an independent charity, launched a campaign in the UK to encourage at-risk gamblers (ARG) to change their betting behaviour by thinking a bet through before placing it.

McDonald's Canada: Friends Wanted - The One Where Ross & Rachel Helped Planning Reimagine Recruitment

Case Study • APG (UK), Gold, 2021

McDonald's, a fast-food chain, launched a recruitment campaign in Canada to improve the negative perception among potential Gen Z recruits and to encourage them to apply.

O2: The ultimate test of character - How strategy shaped a robot who could do it all

Case Study • APG (UK), Silver, 2021

O2, a telecommunications services provider, devised a creative strategy to make the brand seen again at a time when its service had never been more vital to our lives.

adidas GMR: Planning in Development

Case Study • APG (UK), Entrant, 2021

adidas, a sportswear manufacturer, launched a global campaign to increase awareness of new technology that was designed to get the younger generation moving.

Football Beyond Borders: Going Beyond Borders

Case Study • APG (UK), Entrant, 2021

Football Beyond Borders (FBB), an education and social inclusion charity, launched a campaign in the UK to broaden its ability to support young people and reach new audiences.

Why BBC iPlayer is wasted on some

Case Study • APG (UK), Entrant, 2021

BBC iPlayer, a streaming platform, launched a campaign in the UK, targeting a younger audience, to improve audience perceptions of the BBC.

Libresse: The first menstruation themed live stream exhibition event of Libresse new product launch

Case Study • SABRE Awards, APAC In2, Best Influencer Programs Endorsements (Paid), 2021

Libresse, the feminine hygiene product brand, launched the 'Liberating Our Periods' campaign in China.

How we helped the next generation find confidence that lasts in the British Army

Case Study • APG (UK), Silver, 2021

The British Army, a principal land warfare force, launched a recruitment campaign in the UK to show how the army offered a personal benefit to young people that appealed to their desire, not just for physical growth but personal growth.

Freedom From Torture: Give a damn, do what we can - How we responded rapidly to raise money for survivors of torture in lockdown

Case Study • APG (UK), Entrant, 2021

Freedom From Torture, a British registered charity, launched a campaign in the UK to challenge the public's beliefs on torture and raise money to support asylum seekers.

The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
How brands can effectively engage young consumers

Article • Joeri Van den Bergh, WARC Best Practice, June 2018

Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers.
The WARC Guide to rethinking B2B marketing

Article • WARC Best Practice, April 2021

A summary of new thinking and best practice on rethinking B2B marketing.
What we know about marketing on TikTok

Article • WARC Best Practice, October 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Strategy Toolkit module 5: Generating insight

Article • Strategy Toolkit, March 2021

Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.