Millennials & youth
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Article • WARC Best Practice, April 2021
Article • Anupam Gupta, WARC Exclusive, April, 2021
Data • Cinzia Petio, WARC Data Points, April 2021
Article • Genevieve Silk, Research on WARC, April, 2021
Article • Mukta Lad, Event Reports, Meltwater APAC Digital Summit, March 2021
Article • Imperia Oktabrinda, WARC Exclusive, Spotlight SEA, April 2021
Article • Low Lai Chow, Event Reports, Spikes Asia X Campaign, March 2021
Data • Cinzia Petio, WARC Data Points, March 2021
Case Study • WARC Cases, 2018
Case Study • WARC Cases, 2020
Data • Rob Clapp, WARC Data Points, March 2021
Article • Lori Meakin, WARC Exclusive, March 2021
Article • Euromonitor , Research on WARC, March, 2021
Case Study • WARC Cases, 2020
Case Study • Tangrams Strategy & Effectiveness Awards, Gold, 2021
Article • WARC Strategy Toolkit, March 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021
Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021
Case Study • SABRE Awards, IN2, North America, Best Influencer Programs and Endorsements (Paid), 2021
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Article • Euromonitor Strategy Briefings, May 2020
Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z. -
Article • Joeri Van den Bergh, WARC Best Practice, June 2018
Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers. -
Article • WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes. -
Article • Carmen Bona, WARC Exclusive, June 2020
Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19. -
Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.