Millennials & youth
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Case Study • DMA (UK), Gold, 2020
News • 20 January 2021
Opinion • Emma Chiu, January 2021
Case Study • WARC Cases, 2020
News • 07 January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
News • 24 December 2020
Article • Low Lai Chow, Event Reports, IAB SEA+India Re:Volve Webinar Series, October 2020
News • 16 December 2020
Article • Scott Teng and Jessica Kong, WARC Exclusive, Spotlight China, December 2020
Article • Sen Lin, WARC Exclusive, Spotlight China, December 2020
Case Study • Michael Soroosh, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Sian Kitchen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Oliver Scargill, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Jasmine Lai, Adrian Adshade, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Kaori Yatsu, Hiroaki Taki, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
News • 08 December 2020
News • 07 December 2020
News • 07 December 2020
Research Paper • MRS Awards Papers, Highly Commended, MRS Award for Cultural Insights, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
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Article • Joeri Van den Bergh, WARC Best Practice, June 2018
Discusses key characteristics that can help marketers prioritise strategies to bond with the up-and-coming consumer generations and outlines case studies from across the world of brands that are successfully connecting with NextGen consumers. -
Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance. -
Article • WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications. -
Article • WARC Exclusive, December 2019
Analysing trends in content strategies with lessons for marketers drawn from the 'Effective Content Strategy' category of the 2019 WARC Awards. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes. -
Article • Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.