Article
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WARC Category Intelligence, October 2021
Global strategies, campaign updates and trends in the sustainability category.
Data
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Rob Clapp, WARC Data Points (Curated), October 2021
An overview of consumer preference for online and in-store product discovery.
Case Study
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SABRE Awards, LATAM, Gold, 2021
Marriott, a hospitality company, launched a campaign in the Caribbean and Latin America to establish the brand as a destination where the LGBTQ+ community feel welcomed, include Marriott in the conversation and stimulate travel as restrictions lifted.
Case Study
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SABRE Awards, LATAM, Diamond, 2021
PepsiCo, a global food and beverage company, launched a campaign in Latin America to educate, inspire and empower consumers to recycle by increasing awareness of sustainable uses of plastic.
Case Study
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SABRE Awards, LATAM, Gold, 2021
Avon, a skincare and beauty product brand, launched a campaign in Brazil to create awareness for their transformation movement, amplify the voices of black Brazilian women and generate an impact on Avon's stakeholders.
Article
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Justin Westcott , WARC Exclusive, October 2021
Over the last decade, tech has been losing its extensive lead and the sector saw an all-time low this year in 17 out of 27 markets.
Opinion
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Helen Brain and Pauline Robson, October 2021
Climate change is the context against which everything marketers do must be judged – and carbon labelling will be the next step for brands, say Helen Brain and Pauline Robson of MediaCom.
Article
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Research on WARC, October 2021
Explores the all-consuming impact of online creators and their communities on culture, brands and beyond.
Article
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Crawford Hollingworth and Liz Barker, The Behavioural Architects, October 2021
Focuses on how helping patients to make a plan can help them start and maintain new health habits and medication regimes.
Case Study
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SABRE Awards, APAC, Gold, 2021
Rejoice, a hair care brand, launched a documentary video around exam season in China to raise awareness of the pressure young students are under and to show them they should still take care of themselves, and their hair, during this time.
Case Study
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SABRE Awards, APAC, Gold, 2021
SMART Myanmar, a coalition of organisations working to protect workers in the textile industry, launched an app and held an online event to empower garment workers to protect themselves.
Case Study
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SABRE Awards, APAC, Gold, 2021
LinkedIn, a business and employment-oriented online service, invited its members to share their stories of challenging gender stereotypes and overcoming gender gaps in the workplace to celebrate women during the COVID-19 pandemic.
Case Study
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SABRE Awards, APAC, Gold, 2021
KKDI, a telco brand, leveraged the therapeutic qualities of colouring to raise spirits during the COVID-19 pandemic in Japan.
Case Study
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SABRE Awards, APAC, Gold, 2021
Britannia Marie Gold, a biscuit brand, increased brand awareness and growth during the COVID-19 lockdown in India by providing entrepreneurs with virtual training from home.
Case Study
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SABRE Awards, APAC, Gold, 2021
Mind, a mental health charity, launched its Behind the Mask campaign in Hong Kong to encourage people suffering from mental health problems to seek help.
Case Study
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SABRE Awards, APAC, Gold, 2021
Stillbirth Foundation Australia, an organisation striving to prevent stillbirth, launched a campaign to educate people in Australia on the behaviours that can reduce the risk of stillbirth.
Case Study
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SABRE Awards, APAC, Gold, 2021
Sunkist, a citrus cooperative, leveraged mobile gaming to replace experiential events to appeal to millennials in APAC.
Case Study
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SABRE Awards, APAC, Gold, 2021
Daio Paper Corporation, a nappy brand, used the launch of its new nappy as an opportunity to address childcare-related societal issues such as gender inequality and solo parenting in Japan.
Case Study
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APG (UK), Gold, 2021
John Lewis, a department store brand, launched a paper in the UK to demonstrate the key to success from the campaigns they launched over the last decade.
Case Study
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APG (UK), Entrant, 2021
Volvo, a car manufacturer, launched a campaign in the UK to increase brand growth, improve brand perceptions and build salience.
Case Study
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APG (UK), Entrant, 2021
Sudocrem, an Allergan pharmaceuticals company, launched a campaign in the UK to protect the future of the brand by maintaining sales, average value market share and penetration.
Case Study
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APG (UK), Bronze, 2021
Lion Cereal, a breakfast cereal brand, launched a campaign in Europe to get more 16–24-year-olds eating the brand's cereal.
Case Study
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APG (UK), Entrant, 2021
Voltaren, a pain relief brand, launched a global campaign to increase market growth and open the brand up to a wider audience across all markets.
Case Study
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APG (UK), Silver, 2021
Cadbury, a confectionary brand, launched a campaign in the UK to raise awareness about the re-release of the limited-edition Twirl Orange.
Case Study
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APG (UK), Gold, 2021
McDonalds, a quick service restaurant, launched a paper to demonstrate how its planning approach helped to rebuild the brand by refocusing communications efforts in the UK.
