Article
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WARC Best Practice, February 2020
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
News
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08 July 2020
NASCAR, the auto-racing series, is likely to witness numerous benefits as a brand from its decision to ban the Confederate flag at events and boost its inclusivity efforts, according to a new study.
News
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06 July 2020
Pubs and hairdressers have reopened in many parts of the UK in a move that points towards a return to normality, but a YouGov poll last week indicated public ambivalence as people continue to feel worried and uncertain; in times like this, ...
News
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03 July 2020
Lockdowns across India and Southeast Asia have had a marked impact on consumption patterns at Puma, says the sportswear brand’s regional general manager.
Article
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Brian Carruthers, Event Reports, MMR webinar, June 2020
Discusses the idea that brands will need to engage with a different set of benefit propositions around food and beverages: how they aid wellbeing.
Article
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Dr Gemma Calvert, Win Ee Chun and Dr Eamon Fulcher, WARC Exclusive, June 2020
Distinctive brand assets have a powerful role to play in ensuring top of mind recall with consumers – but in a world changed by COVID-19, a strategic reassessment of assets is needed.
Case Study
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Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Shortlisted, 2020
Egyptian telco Etisalat crafted a comic campaign to narrow the gap between itself and Vodafone and win customers over to its hybrid offer.
Case Study
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Mario Morby, WARC Prize for MENA Strategy, Shortlisted, 2020
Telco Jawwy drove revenue growth and brand awareness with an unconventional Ramadan campaign in Saudi Arabia.
News
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01 July 2020
Marketers should turn their investment decisions towards the present moment and respond to major concerns around racial injustice and COVID-19, according to Bozoma Saint John, the new CMO of streaming giant Netflix.
Case Study
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Mario Morby, WARC Prize for MENA Strategy, Shortlisted, 2020
Mobile telecom brand Jawwy used entertaining video content to resonate with Saudi youth, and achieve positive results in terms of both short-term sales and long-term brand building.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the financial services category.
News
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29 June 2020
GlaxoSmithKline (GSK), the healthcare company, has categorised its brand portfolio into four groups as part of its strategy to provide the best support to consumers during the COVID-19 pandemic.
Article
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Irene Joshy, WARC Trends, June 2020
Kantar’s Irene Joshy outlines the key anchors that will drive consumer behaviour through this current pandemic period and into the future.
Article
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Geoffrey Precourt, Event Reports, Lions Live, June 2020
Research firm System1 has taken a deep dive into advertising effectiveness during the COVID-19 pandemic in order to understand which types of commercials are effective.
News
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24 June 2020
Outdoor clothing brand Patagonia has cut all ads on Facebook and Facebook’s photo-sharing platform Instagram as part of a boycott organised by civil rights groups in the US.
Article
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WARC COVID-19 Series, June 2020
Shows how behaviours are changing during and after the COVID-19 pandemic and provides a behavioural road map for how to communicate today and in the foreseeable future.
Article
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Low Lai Chow, WARC COVID-19 Series, Kantar Japan webinar, June 2020
Research from Kantar outlines how the expectations of Japanese consumers are shifting in tandem with the disruption and change brought about by the COVID-19 pandemic.
Article
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Edelman, Research on WARC, June 2020
Looks at US consumer attitudes and buying behaviors related to racial justice, based on a representative survey of 2000 US consumers conducted from June 5 – 7, 2020.
Article
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WARC Exclusive, June 2020
Sustainability, e-commerce, technology and sociocultural shifts in health and hygiene will shape the transformation of food and drink packaging in the next five years.
News
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19 June 2020
Despite being one of the hardest hit industries, the hospitality sector remains positive in its outlook, anticipating recovery to begin as early as Q4 of this year.
Article
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Sam Peña-Taylor, WARC Exclusive, June 2020
The hospitality sector has been hard hit by coronavirus-driven lockdowns; research by Zagat offers some pointers for restaurants re-opening in a socially distanced world.
Article
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Stephen Whiteside, WARC Exclusive, June 2020
How consumers make purchases could permanently change following the COVID-19 pandemic, a shift that will require marketers to reconsider this stage of the buying process.
Article
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Euromonitor Strategy Briefings, May 2020
Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
