Article
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WARC Best Practice, February 2020
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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Euromonitor Strategy Briefings, March 2019
A category analysis of better for you (BFY) packaged food in the US, which includes company profiles, an overview of health and wellness in the US, key trends and category forecasts.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
News
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05 June 2020
Providers of subscription-based streaming services in the UK could lose up to £97.3m in revenue because British consumers are now more open to ad-supported content and are no longer prepared to pay as much for their monthly fee.
Article
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Dheeraj Sinha, WARC Trends, June 2020
Leo Burnett’s Dheeraj Sinha outlines the key inflection points emerging in India as the COVID-19 pandemic continues to re-shape consumer lifestyles and culture.
News
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03 June 2020
Post-lockdown, there’s a new marketing narrative in India that seeks to plug into new consumer anxieties surrounding staying healthy and the idea of building immunity in a world stalked by COVID-19.
News
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03 June 2020
The pandemic may have weakened brand power in general but continued engagement is key to maintaining brand strength – and that requires both good content and an understanding of the changing sentiments of consumers.
Opinion
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Tim Denyer, Emma Ramsay and Mark Murray Jones, June 2020
The gap between situational change and reality creates tension. Brands that respond to these tensions stand the best chance of successfully navigating COVID-19 and the oncoming recession.
News
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02 June 2020
Nearly two-thirds of Britons expect to return to work by the end of August, but they’re feeling uncomfortable about what awaits; before then, however, the prospect of going to the pub and nights out with friends top the list of what people are ...
Article
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Geoffrey Precourt, Event Reports, ANA Webinar, June 2020
Major corporations like Johnson & Johnson, the healthcare giant, are increasingly taking a stance on critical issues such as racial injustice.
News
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02 June 2020
Many people in China are still coming to terms with both COVID-19 and the measures taken to contain it, but there are indications that the country’s response to the situation is well regarded by its citizens, and this pride is an important idea for ...
Article
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GlobalWebIndex, Research on WARC, June 2020
Examines how consumer sentiment is being impacted as restrictions continue to ease in many parts of the world and more countries enter a recovery phase of the COVID-19 pandemic.
Article
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Potluck, Research on WARC, May 2020
An investigation into the human impact of the COVID-19 crisis, capturing the more emotional side of the current situation.
Article
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Low Lai Chow, Event Reports, CatchOn webinar, May 2020
There are opportunities to be had from the COVID-19 pandemic, and brands in China are now reaping the rewards from supporting consumers during the crisis and adapting rapidly to digital channels.
Article
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Stephen Whiteside, WARC Exclusive, May 2020
Procter & Gamble, the consumer packaged goods manufacturer, is continuing to emphasize diversity and inclusion even as COVID-19 disrupts the marketplace.
Article
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Low Lai Chow, WARC Exclusive, May 2020
Kantar outlines how brands need to adapt and meet consumer expectations as the impact of COVID-19 continues to make its presence felt.
News
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28 May 2020
Choosing the next holiday destination may have been one of the last things most people were considering while staying indoors protecting themselves from COVID-19, with safety taking on a new role.
Article
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AdSpark, Research on WARC, May 2020
A deep dive into how the Filipino identity is seen through, and shaped by, the COVID-19 pandemic.
Article
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Prerna Katyal, WARC Best Practice, May 2020
HCL Enterprise’s Prerna Katyal outlines how brands can leverage behavioural science concepts to predict and adapt to the changing consumer situation as markets move to a COVID-19 recovery phase.
Opinion
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Jason Mander, May 2020
As more countries begin to ease their Covid-19 restrictions, there’s one inevitable question that everyone is asking: what does the “New Normal” look like? Clearly, we can’t just assume that behaviours newly acquired or significantly boosted during an unprecedented crisis will automatically continue afterwards.
Article
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Will Grundy, WARC Exclusive, May 2020
Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
News
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26 May 2020
Chipotle, the quick-service restaurant chain, has leveraged insights from its team of social media “culture hunters” in rapidly adapting to the challenges of COVID-19.
Opinion
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Sam Robson, May 2020
Lockdown has changed the daily routines and behaviours of many, if not most, people. Marketers need to update their personas accordingly, says Sam Robson.
Article
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Biprorshee Das, Event Reports, Kantar Webinar, May 2020
PH One Kantar shares how COVID-19 has impacted Filipino consumers’ sentiments and how brands can help.
Opinion
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Cathy Taylor, May 2020
Consumers in the US display a mix of eagerness and caution about returning to various pre-lockdown behaviors, according to research from The Harris Poll.
