Children
Filter by
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Case Study • WARC Cases, 2020
Research Paper • Nicholas Lee Jianhao, Alex Wilman, ESOMAR Conference papers, Insights Festival, 2020
Data • Rob Clapp, WARC Data Points, December 2020
Opinion • Sam Mercer, December 2020
Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Media Awards, Bronze, Effective Use of Tech, 2020
Case Study • Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • APG (AUS), Creative Strategy Awards, Bronze, 2020
Case Study • SABRE Awards, APAC, Branded Journalism, Gold, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
News • 05 October 2020
News • 30 September 2020
News • 17 September 2020
Case Study • Sang Lam, Anish Appukuttan, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Bronze, 2020
Case Study • Sulin Lau, Jessica Seow, WARC Prize for Asian Strategy, Entrant, 2020
News • 26 August 2020
News • 18 August 2020
Article • Pete Maginn, WARC Exclusive, August 2020
Research Paper • Vytautas Dikcius, Sigitas Urbonavicius, Vilmante Pakalniskiene, and Indre Pikturniene, Int. Journal of Market Research, Vol. 62, No. 4, 2020, pp. 449-467
Article • dentsu, Research on WARC, June 2020
Case Study • SABRE Awards, In2 EMEA, PR Agency Citizenship, Silver, 2020
Case Study • Tahaab Rais, Josephine Younes, Nayaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Dana Alkutoubi, WARC Prize for MENA Strategy, Shortlisted, 2020
Case Study • Mona Hassanie, Catherine Asseily, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
-
Article • WARC Trends, Toolkit 2016
This article, taken from the Warc Toolkit 2016 report, looks at the influence of the demographic known as Generation Z (generally defined as those under 18), or Gen Z. -
Article • WARC Best Practice, February 2020
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Article • Sam Clough, WARC Best Practice, July 2016
This article seeks to establish best practices for marketing to children, both causes of parental spending and consumers in their own right - an attractive audience for marketers, they exert influence far beyond toys, to supermarket shops, family holidays, and even the car. -
Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2019
Mars, the confectionery giant, has a commitment to responsible marketing that helps steer its communications activity in various ways. -
Research Paper • MRS Awards, Finalist, MRS Award for New Consumer Insights, 2019
Twinings, a tea brand, created an agile and innovative research project that delivered one of the most successful new drinks concepts ever tested – while ultimately aiming to make children healthier in the UK. -
Article • Brian Carruthers, Event Reports, the Digital Transformation Conference, June 2020
Beano, the children’s publisher, has undertaken research into how its target audience is coping with life during lockdown.