B2B audiences
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Opinion • Simon Woolley, February 2021
News • 11 February 2021
Data • Rob Clapp, WARC Data Points, February 2021
Article • McKinsey & Company, Research on WARC, February, 2021
News • 03 February 2021
Article • WARC Exclusive, February 2021
Article • Stephen Whiteside, WARC Exclusive, February, 2021
Research Paper • Leonard J. Paas, Emiel L. Eijdenberg and Enno Masurel, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 27-42
Case Study • DMA (UK), Bronze, 2020
Case Study • DMA (UK), Silver, 2020
Case Study • DMA (UK), Bronze, 2020
Opinion • Faris Yakob, January 2021
Case Study • DMA (UK), Gold, 2020
News • 12 January 2021
Article • Marie Griffin, ANA, B2B Marketer, January 2021
Article • Ryan Dinger, ANA, B2B Marketer, December 2020
Opinion • Michelle Thomas and Charles Baker, December 2020
Article • Brian Carruthers, Event Reports, DMWF Virtual, September 2020
Article • WARC Category Intelligence, December 2020
Case Study • Yem Meng Chong, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Bella Handfield, Scindya Datt, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • John Dawson, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Business-to-Business Research, 2020
News • 07 December 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Effective Use of Tech, 2020
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Article • WARC Best Practice, April 2020
Provides guidance and reading on business-to-business marketing; similar to B2C marketing in its emphasis on human traits, but very different in terms of budget size and a greater emphasis on relationships and networks. -
Article • Vincent Rousselet, WARC Best Practice, June 2019
Looks at the creation of a B2B marketing strategy, highlighting what is the same and what is different between B2C marketing and marketing aimed at selling to businesses. -
Article • WARC Exclusive, February 2021
An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify. -
Article • Brian Carruthers and Aron Hayes-Davidson, Event Reports, IPA EffWeek, October 2019
Looks at research from Les Binet and Peter Field into how marketing effectiveness works in B2B. -
Article • John Obrecht, ANA, B2B Marketer, November 2019, pp. 0-0
The long-expected convergence of B2B and B2C marketing is gaining momentum as business and consumer buyers show increasingly similar behaviors, notes a report by Forrester. -
Article • WARC Category Intelligence, December 2020
Global strategies, campaign updates and trends in the tech and electronics category.