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Article • Stephen Whiteside, WARC Exclusive, January 2021
Opinion • Rob Clapp, January 2021
Data • Marte Aune, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • Euromonitor Strategy Briefings, December 2020
Article • Oliver Sweet and Aude Charbonneau, WARC Exclusive, Spotlight China, December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2020
Case Study • Imogen Bourke, Alana Zervos, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Data • Rob Clapp, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Data • James McDonald, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Research Paper • Barnava Nandi, Chandan Agarwal and Ritika Sinha, ESOMAR Conference papers, APAC, 2020
Opinion • Caroline Schicketanz, November 2020
Data • Rob Clapp, WARC Data Points, November 2020
News • 18 November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Article • Geoffrey Precourt, Event Reports, Advertising Week, September 2020
Article • Geoffrey Precourt, Event Reports, Advertising Week, October 2020
Article • Lance Brothers, WARC Best Practice, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
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Data • James McDonald, Rob Clapp, WARC Data, March 2020
This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include -
Article • Stephen Whiteside, WARC Exclusive, April 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the FMCG category. -
Article • Anna Hamill, WARC Exclusive, April 2020
Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes. -
Article • Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.