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Toiletries & cosmetics

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Unilever Argentina: UniPyME

Case Study • SABRE Awards, LATAM, Gold, 2021

Unilever, a corporation that sells consumer goods, launched a free program in Argentina to create an ecosystem that drives innovation and disruptive solutions and develop and improve the SME value chain.

Kimberly-Clark, Advertising spend, 2005 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Kimberly-Clark's annual advertising spend.

The Estée Lauder Companies, Advertising spend, 2003 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of The Estée Lauder Companies' annual advertising spend.

Colgate-Palmolive, Advertising spend, 2000 -

Data • WARC Data Points+ (Dynamic), October 2021

An overview of Colgate-Palmolive's annual advertising spend.

How emergent beauty platforms are offering creators more agency over their earning potential

Opinion • Natasha Hulme, October 2021

Beauty influencers are embracing the creator economy to speak directly to audiences and find greater control over what they choose to create and share explains Natasha Hulme, Global Strategy Director at SEEN.

P&G: A frontliner's sacrifice

Case Study • YouTube Works for Brands, Philippines, Force for good, 2021

P&G, a multinational consumer goods corporation, released 'A Frontliner's Sacrifice' in time for Labour Day in the Philippines to highlight the sacrifices of medical workers during the COVID-19 pandemic and to encourage people to do their part in these trying times.

Estee Lauder (Toiletries and cosmetics)

Article • Euromonitor Advertiser Profiles, August 2021

Provides key details and analysis of Estée Lauder, the owner of brands such as Clinique, Mac and Bobbi Brown.

Challenges and opportunities: How brands can succeed in rural India

Article • Amit Bhandare, WARC Exclusive, Spotlight India, August 2021

Amit Bhandare lists the challenges of rural marketing in India and what brands can do to acquire a regional reach and relationship.

E-commerce to account for over a quarter of health & beauty sales in 2026

Data • Rob Clapp, WARC Data Points (Curated), August 2021

An overview of health, beauty & personal care sales by channel in 2021 and 2026.

Moringa EMO: Forbidden Beauty

Case Study • David Yaghoobi, Mir Damoon Mir, WARC Prize for MENA Strategy, Entrant, 2021

Moringa EMO, the health and beauty product, successfully launched its new line into a turbulent local market in Iran.

Natura &Co’s Carlos Pitchu discusses social selling, mission and how the pandemic is changing commerce

Opinion • Cathy Taylor, August 2021

Natura &Co Media, Content and Communication VP Carlos Pitchu joined the Brazilian personal care and cosmetics company early last year just as the pandemic was unfolding. Having worked with the brand for some time as president of Tribal Brazil, he was quite familiar with it, but COVID put his job in a new context since he had to meet both the marketing needs and the economic needs of many Brazilians. Both the Natura brand and the Avon brand, which Natura also owns, are sold by sales reps, many of whom are women entrepreneurs. Natura also owns The Body Shop. For WARC’s Spotlight Brazil, WARC US Commissioning Editor Cathy Taylor talked to Pitchu about how the brands have been helping their sales reps through the pandemic, about

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Beiersdorf AG (Beauty and cosmetics)

Article • Euromonitor Advertiser Profiles, July 2021

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Unilever’s global framework for post-pandemic marketing

Article • 샘 페나 테일러, Event Reports, Lions Live, June 2021

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.

Belgium, Toiletries & Cosmetics advertising spend by medium