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Rankings • Rankings Articles, April 2021
Rankings • WARC Media 100, 2021
Article • Euromonitor Strategy Briefings, December 2020
Case Study • Jean Chen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Soumya Ranjan Panda, Sang Lam, Anish Appukuttan, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • MMA Smarties, Silver, North America, 2020
Case Study • Anish Appukuttan, Hang Tong, Sang Lam, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Article • Euromonitor Advertiser Profiles, October 2020
Case Study • Sang Lam, Anish Appukuttan, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Bronze, 2020
Case Study • Su Ling Chan, Chia Yuin Chow, Calvin Tan, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
Rankings • WARC Media 100, 2020
Opinion • BrandIndex, March 2020
Article • Euromonitor Advertiser Profiles, February 2020
Opinion • BrandIndex, February 2020
Article • Euromonitor Strategy Briefings, December 2019
Research Paper • MRS Awards Papers, Finalist, Virginia Valentine Award for Cultural Insights, 2019
Case Study • Anish Appukuttan, Hang Tong, Sang Lam, Soumya Ranjan Panda, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019
Case Study • Anish Appukuttan, Hang Tong, Sang Lam, Soumya Ranjan Panda, WARC Media Awards, Shortlisted, Effective Use of Tech, 2019
Case Study • Lisa Lu, Tony Chan, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2019
Case Study • MMA Smarties, Gold, Vietnam, 2019
Case Study • James Barnett, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Case Study • Anish Appukuttan, Hang Tong, Sang Lam, Soumya Ranjan Panda, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Case Study • UM, WARC Media Awards, Entrant, Effective Channel Integration, 2019
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Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the FMCG category. -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Article • Stephen Whiteside, WARC Exclusive, April 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow. -
Article • Stephen Whiteside, WARC Exclusive, January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power. -
Article • Anna Hamill, WARC Exclusive, April 2020
Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights. -
Data • James McDonald, Rob Clapp, WARC Data, March 2020
This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include