Home Topics Categories Toiletries & cosmetics

Toiletries & cosmetics

Latest
Most Read

Filter by

Toiletries & cosmetics (general) (342)

Skin care, sun protection (341)

Hair care (313)

Cosmetics, beauty aids (275)

Deodorants, anti-perspirants (247)

Bath toiletries, soaps (204)

Oral health (197)

Feminine hygiene (159)

Fragrances, perfumes (157)

Baby care (143)

Shaving products (112)

Luxury toiletries & cosmetics (30)

Search in

Case studies (11)

Articles (11)

Research papers (0)

News (5)

Opinion (0)

Data (3)

Rankings (0)

Show only

Recommended

(6)

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Categories

Brands

Location

Source

30 results found

Reset Filters

Search in

Case studies (11)

Articles (11)

Research papers (0)

News (5)

Opinion (0)

Data (3)

Rankings (0)

Show only

Recommended

(6)

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Industry Sector

template

Brand

template

Location

template

Source

template

30 results found

Sort by

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.

Premium beauty brands battle with drugstore rivals

News • 02 November 2020

Among the many changes to consumer behaviour seen in recent months is the rise of comparison shopping – and this has become problematic for prestige beauty brands, which are losing out to cheaper alternatives considered to be just as effective.

Chinese consumers prefer to buy luxury clothes and jewellery in-store

Data • Rob Clapp, WARC Data Points, September 2020

An overview of luxury goods consumers in Mainland China and Hong Kong and online and offline retail.

SK-II: Meet Me Halfway

Case Study • My Troedsson, WARC Prize for Asian Strategy, Bronze and Long-Term Strategy Award, 2020

Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.

L'Occitane: COVID Idol

Case Study • Echo He, Nicholas Short, WARC Prize for Asian Strategy, Entrant, 2020

Beauty brand L'Occitane appointed a virtual idol as its spokesperson to launch its spring collection and offer content to Gen Z consumers in China via Anime, Comics, Games and Novel (ACGN) platform Bilibili.

Chinese consumers swap travel for luxury shopping sprees

News • 20 August 2020

With international travel increasingly difficult, Chinese luxury consumers are indulging in shopping sprees instead, according to a new study by consulting firm Agility Research & Strategy.

Hair care in the US

Article • Euromonitor Strategy Briefings, June 2020

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Chinese consumers most likely to delay luxury purchases

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), June 2020

An overview of consumers delaying luxury purchases in seven Asia Pacific markets during the novel coronavirus (COVID-19) outbreak.

Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.

SK-II: Meet Me Halfway

Case Study • My Troedsson, Sanna Britsman, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020

Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.

Competitor strategies in beauty and personal care

Article • Euromonitor Advertiser Profiles, February 2020

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.

Luxury spending drops in Hong Kong and Singapore

News • 18 November 2019

Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.

Lancôme: Parcel from Paris

Case Study • Ivars Krutainis, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Lancôme, the beauty brand, created its A Parcel from Paris campaign to become the number one brand in its category on Tmall in China during 2018 Single’s Day.

What's working in luxury

Article • Anna Hamill, WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in luxury.

World market for luxury goods

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.

Competitive strategies in luxury goods

Article • Euromonitor Strategy Briefings, November 2018

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

LVMH Moët Hennessy Louis Vuitton SA (Luxury)

Article • Euromonitor Advertiser Profiles, March 2018

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.

How content fuels everything at Estée Lauder

Article • Brian Carruthers, Event Reports, ThinkContent, November 2017

Digital is changing the way people shop for beauty products, as influencers and social wield increasing clout.

AI and change management at Shiseido

News • 25 September 2017

COLOGNE: Shiseido, the 140 year-old Japanese cosmetics business, is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Change management at scale: how Shiseido is using data and AI

Article • Jo Bowman, Event Reports, dmexco, September 2017

Shiseido is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Luxury adspend heads online

News • 17 April 2017

GLOBAL: After contracting in 2016, expenditure on luxury advertising is set to recover this year and next, with almost all of the growth being taken by online spending, according to a new forecast.

Beauty survey: Evolution of beauty routines becomes a key innovation driver

Article • Euromonitor Strategy Briefings, January 2017

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Global luxury goods trends report

Article • Euromonitor Strategy Briefings, April 2016

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.

Penhaligon's Musical Christmas Boxes 2013 design

Case Study • Design Effectiveness Awards, Gold, Design Effectiveness Awards, 2015

This case study demonstrates how unique design allowed boutique English perfume house Penhaligon's to achieve a sales increase of 23%.

Oros: Beat the heat

Case Study • Anu Sachdev, WARC Prize for Innovation, Entrant, 2014

This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in the United Arab Emirates' luxury perfume market.

Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.