Echo He, Nicholas Short, WARC Prize for Asian Strategy, Entrant, 2020
Beauty brand L'Occitane appointed a virtual idol as its spokesperson to launch its spring collection and offer content to Gen Z consumers in China via Anime, Comics, Games and Novel (ACGN) platform Bilibili.
Euromonitor Strategy Briefings, January 2017
This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.
Euromonitor Strategy Briefings, April 2016
This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.
Cannes Creative Lions, Creative Effectiveness Lions, 2013
This relaunch campaign in the French market for Dior J'adore, the flagship women's fragrance from Parfums Christian Dior, aimed to make the perfume the top-seller over the Christmas holiday season and depose Chanel No.5 from its status as the iconic market leader.
Design Business Association, Bronze, Design Effectiveness Awards 2012
Penhaligon's is an English boutique fragrance house with a long heritage. For Christmas 2010, the company wanted to redesign its gift range of eight SKUs, as the holiday period equates to 50% of annual sales and it was felt that previous gift boxes struggled to reflect the brand's personality and premium nature.
Design Business Association, Bronze, Design Effectiveness Awards, 2011
Molton Brown wanted a packaging design that would combine practicality and beauty. In response to this challenge, Jones Knowles Ritchie hit upon the idea of a magnetic closure mechanism, as used on personal diaries.
European Association of Communications Agencies, Entrant, Euro Effies, 2010
As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: