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The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Super Premium Beauty and Personal Care in the US

Article • Euromonitor Strategy Briefings, January 2021

A category analysis of premium beauty and personal care in the US.

디지털 고객 여정

Article • Euromonitor Strategy Briefings, December 2020

코로나19로 이머커스 이용이 증가했고, 많은 소비자가 격리 중에 디지털 채널을 시도했고 심지어 의존하게 되기도 했다.

Senka Perfect Whip: Whipping up the perfect path-to-purchase strategy

Case Study • Gio Gatchalian, Carlo Samaniego, Angelica Gahoy, Jasper Cosico, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Skincare brand, Senka Perfect Whip, went from being a newcomer to a top seller on Lazada in the Philippines.

Premium beauty brands battle with drugstore rivals

News • 02 November 2020

Among the many changes to consumer behaviour seen in recent months is the rise of comparison shopping – and this has become problematic for prestige beauty brands, which are losing out to cheaper alternatives considered to be just as effective.

Chinese consumers prefer to buy luxury clothes and jewellery in-store

Data • Rob Clapp, WARC Data Points, September 2020

An overview of luxury goods consumers in Mainland China and Hong Kong and online and offline retail.

SK-II: Meet Me Halfway

Case Study • My Troedsson, WARC Prize for Asian Strategy, Bronze and Long-Term Strategy Award, 2020

Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.

L'Occitane: COVID Idol

Case Study • Echo He, Nicholas Short, WARC Prize for Asian Strategy, Entrant, 2020

Beauty brand L'Occitane appointed a virtual idol as its spokesperson to launch its spring collection and offer content to Gen Z consumers in China via Anime, Comics, Games and Novel (ACGN) platform Bilibili.

Chinese consumers swap travel for luxury shopping sprees

News • 20 August 2020

With international travel increasingly difficult, Chinese luxury consumers are indulging in shopping sprees instead, according to a new study by consulting firm Agility Research & Strategy.

Skin care in Asia Pacific

Article • Euromonitor Strategy Briefings, July 2020

A regional overview of skin care in Asia Pacific.

Hair care in the US

Article • Euromonitor Strategy Briefings, June 2020

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

Chinese consumers most likely to delay luxury purchases

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), June 2020

An overview of consumers delaying luxury purchases in seven Asia Pacific markets during the novel coronavirus (COVID-19) outbreak.

SK-II: Meet Me Halfway

Case Study • My Troedsson, Sanna Britsman, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020

Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.

Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.

Competitor strategies in beauty and personal care

Article • Euromonitor Advertiser Profiles, February 2020

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.

Luxury spending drops in Hong Kong and Singapore

News • 18 November 2019

Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.

Lancôme: Parcel from Paris

Case Study • Ivars Krutainis, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Lancôme, the beauty brand, created its A Parcel from Paris campaign to become the number one brand in its category on Tmall in China during 2018 Single’s Day.

What's working in luxury

Article • Anna Hamill, WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in luxury.

World market for luxury goods

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.

Personal luxury in Western Europe

Article • Euromonitor Strategy Briefings, March 2019

Provides a regional overview and country snapshots of personal luxury in Western Europe.

Competitive strategies in luxury goods

Article • Euromonitor Strategy Briefings, November 2018

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

How content fuels everything at Estée Lauder

Article • Brian Carruthers, Event Reports, ThinkContent, November 2017

Digital is changing the way people shop for beauty products, as influencers and social wield increasing clout.

AI and change management at Shiseido

News • 25 September 2017

COLOGNE: Shiseido, the 140 year-old Japanese cosmetics business, is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Change management at scale: how Shiseido is using data and AI

Article • Jo Bowman, Event Reports, dmexco, September 2017

Shiseido is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Luxury adspend heads online

News • 17 April 2017

GLOBAL: After contracting in 2016, expenditure on luxury advertising is set to recover this year and next, with almost all of the growth being taken by online spending, according to a new forecast.

What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include