Toiletries & cosmetics

Case Study • My Troedsson, WARC Prize for Asian Strategy, Bronze and Long-Term Strategy Award, 2020

Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.

L'Occitane: COVID Idol

Case Study • Echo He, Nicholas Short, WARC Prize for Asian Strategy, Entrant, 2020

Beauty brand L'Occitane appointed a virtual idol as its spokesperson to launch its spring collection and offer content to Gen Z consumers in China via Anime, Comics, Games and Novel (ACGN) platform Bilibili.

Chinese consumers swap travel for luxury shopping sprees

News • 21/08/2020

With international travel increasingly difficult, Chinese luxury consumers are indulging in shopping sprees instead, according to a new study by consulting firm Agility Research & Strategy.

Hair care in the US

Article • Euromonitor Strategy Briefings, June 2020

Offers a category analysis of hair care in the US, including company profiles, market data and key trends and developments.

SK-II: Meet Me Halfway

Case Study • My Troedsson, Sanna Britsman, WARC Awards, Bronze, Effective Use of Brand Purpose, 2020

Skincare brand SK-II launched a mini-documentary on social media to boost brand awareness among its target audience in China and spark real social change.

Competitor strategies in beauty and personal care

Article • Euromonitor Profiles, February 2020

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.

Luxury spending drops in Hong Kong and Singapore

News • 18/11/2019

Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.

Lancôme: Parcel from Paris

Case Study • Ivars Krutainis, Nicholas Short, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Lancôme, the beauty brand, created its A Parcel from Paris campaign to become the number one brand in its category on Tmall in China during 2018 Single’s Day.

What's working in luxury

Article • Anna Hamill, WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in luxury.

World market for luxury goods

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.

Competitive strategies in luxury goods

Article • Euromonitor Strategy Briefings, November 2018

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

LVMH Moët Hennessy Louis Vuitton SA (Luxury)

Article • Euromonitor Profiles, March 2018

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.

How content fuels everything at Estée Lauder

Article • Brian Carruthers, Event Reports, ThinkContent, November 2017

Digital is changing the way people shop for beauty products, as influencers and social wield increasing clout.

AI and change management at Shiseido

News • 26/09/2017

COLOGNE: Shiseido, the 140 year-old Japanese cosmetics business, is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Change management at scale: how Shiseido is using data and AI

Article • Jo Bowman, Event Reports, dmexco, September 2017

Shiseido is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Luxury adspend heads online

News • 18/04/2017

GLOBAL: After contracting in 2016, expenditure on luxury advertising is set to recover this year and next, with almost all of the growth being taken by online spending, according to a new forecast.

Beauty survey: Evolution of beauty routines becomes a key innovation driver

Article • Euromonitor Strategy Briefings, January 2017

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Global luxury goods trends report

Article • Euromonitor Strategy Briefings, April 2016

This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.

Penhaligon's Musical Christmas Boxes 2013 design

Case Study • Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study demonstrates how unique design allowed boutique English perfume house Penhaligon's to achieve a sales increase of 23%.

Oros: Beat the heat

Case Study • Anu Sachdev, WARC Prize for Innovation, Entrant, 2014

This case study describes how Sterling Perfumes created and marketed Oros, a new premium perfume, to help them compete in the United Arab Emirates' luxury perfume market.

Dior J'adore

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2013

This relaunch campaign in the French market for Dior J'adore, the flagship women's fragrance from Parfums Christian Dior, aimed to make the perfume the top-seller over the Christmas holiday season and depose Chanel No.5 from its status as the iconic market leader.

Lacoste L.12.12: Polo in a bottle

Case Study • European Association of Communications Agencies, Silver, Euro Effies, 2012

Sales of Procter & Gamble's Lacoste scent line were declining and its brand image was becoming blurred, especially among the young.

Penhaligon's Christmas boxes 2010

Case Study • Design Business Association, Bronze, Design Effectiveness Awards 2012

Penhaligon's is an English boutique fragrance house with a long heritage. For Christmas 2010, the company wanted to redesign its gift range of eight SKUs, as the holiday period equates to 50% of annual sales and it was felt that previous gift boxes struggled to reflect the brand's personality and premium nature.

Molton Brown Christmas Box

Case Study • Design Business Association, Bronze, Design Effectiveness Awards, 2011

Molton Brown wanted a packaging design that would combine practicality and beauty. In response to this challenge, Jones Knowles Ritchie hit upon the idea of a magnetic closure mechanism, as used on personal diaries.

Lenor Parfumelle - 'Dresses in luxury'

Case Study • European Association of Communications Agencies, Entrant, Euro Effies, 2010

As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.