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Article • Euromonitor Strategy Briefings, January 2021
Case Study • DMA (UK), Gold, 2020
Article • Euromonitor Strategy Briefings, December 2020
Article • Oliver Sweet and Aude Charbonneau, WARC Exclusive, Spotlight China, December 2020
Case Study • James Barnett, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Opinion • Caroline Schicketanz, November 2020
Article • Euromonitor Advertiser Profiles, October 2020
Research Paper • Shakaila Forbes-Bell, Aurore C Bardey and Patrick Fagan, Int. Journal of Market Research, Vol. 62, No. 5, 2020, pp. 599-614
Data • Cinzia Petio, WARC Data Points, May 2020
Rankings • WARC Creative 100, 2020
Article • Euromonitor Advertiser Profiles, February 2020
Article • Euromonitor Strategy Briefings, December 2019
Research Paper • Katell Maguet and Oliver Sweet, ESOMAR Conference papers, Fusion, 2019
Article • Euromonitor Advertiser Profiles, October 2019
Case Study • CJ de Silva, Melvin Mangada, Ryan Caidic, WARC Prize for Asian Strategy, Entrant, 2019
Case Study • Cannes Creative Lions, Bronze, Creative Strategy Lion, 2019
Case Study • SABRE Awards, South Asia, Marketing to Consumers (New Product), 2019
Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Article • Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Rankings • WARC Media 100, 2018
Rankings • WARC Media 100, 2018
Case Study • Jox Petiza, WARC Awards, Silver, Effective Social Strategy, 2017
Case Study • Jessica Perrin, WARC Media Awards, Bronze, Effective use of partnerships and sponsorships, 2016
Case Study • Julien Houdayer and Maya Kosovalic, WARC Media Awards, Best Use of Data, 2016
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Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the FMCG category. -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Article • Stephen Whiteside, WARC Exclusive, April 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow. -
Data • James McDonald, Rob Clapp, WARC Data, March 2020
This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include -
Article • Stephen Whiteside, WARC Exclusive, January 2021
Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power. -
Article • Anna Hamill, WARC Exclusive, April 2020
Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.