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Article • Euromonitor Strategy Briefings, January 2021
News • 18 December 2020
Article • Euromonitor Strategy Briefings, December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Article • Oliver Sweet and Aude Charbonneau, WARC Exclusive, Spotlight China, December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Innovation in Data Analytics, 2020
Case Study • Joy Molan, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020
Case Study • MMA Smarties, Gold, X (Global), 2020
Opinion • Caroline Schicketanz, November 2020
Article • Geoffrey Precourt, Event Reports, Advertising Week, September 2020
News • 04 November 2020
Data • Rob Clapp, WARC Data Points, November 2020
News • 02 November 2020
Article • Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020
Article • Euromonitor Advertiser Profiles, October 2020
Article • Euromonitor Advertiser Profiles, October 2020
Research Paper • Francesca Castañeda Fassioli and Andrés Botero Cardona, ESOMAR Conference papers, Latin America, 2020
Article • WARC Category Intelligence, October 2020
Data • Rob Clapp, WARC Data Points, September 2020
Case Study • Rajesh Sharma, Suchismita Ganguli, Kanika Saxena, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Sarah Shen, Suk Yee Lim, Nicholas Short, WARC Prize for Asian Strategy, Entrant, 2020
News • 20 August 2020
Data • Rob Clapp, WARC Data Points, August 2020
Article • Anna Hamill, WARC Exclusive, July 2020
Opinion • Anna Hamill, July 2020
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Data • James McDonald, Rob Clapp, WARC Data, March 2020
This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include -
Article • Stephen Whiteside, WARC Exclusive, April 2020
Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow. -
Article • WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the FMCG category. -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Article • Anna Hamill, WARC Exclusive, April 2020
Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.