Toiletries & cosmetics

Rankings • WARC Effective 100, 2020

Lifebuoy, the soap and hygiene brand, prevented people in rural India from becoming sick by using data to target those most at risk of preventable infection.

Lifebuoy: Germ Nashini

Rankings • WARC Media 100, 2020

Lifebuoy, a soap brand, encouraged festival attendees in India to practice handwashing before they ate by creating a hand blessing sculpture that dispensed santiser.

Lifebuoy: The Adaptive Data Lighthouse

Rankings • WARC Media 100, 2020

Lifebuoy, the soap and hygiene brand, prevented people in rural India from becoming sick by using data to target those most at risk of preventable infection.

Competitor strategies in beauty and personal care

Article • Euromonitor Profiles, February 2020

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.

Procter & Gamble Co (Toiletries and cosmetics)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble.

Santoor: Beauty Spot

Case Study • Kedarnath Gupta Devadula, Sonia Bhatnagar, Siju RS, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Santoor, India's leading beauty brand, rolled out its Beauty Spot campaign to connect with young voters during the recent elections.

Lifebuoy: Real-Time Infection Alert System

Case Study • Thuy Tran, Soumya Ranjan Panda, Linh Ngo, WARC Media Awards, Bronze, Best Use of Data, 2019

Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.

Rexona: Grab Life by the Hands

Case Study • Patricio Shilton, WARC Media Awards, Entrant, Best Use of Data, 2019

Number-one deodorant in Argentina, Rexona created a precision marketing campaign to launch its new hand soap, grow market share and generate awareness.

Lifebuoy: A mission to cut sick days by half

Case Study • Ha Tran, Thuy Tran, Soumya Ranjan Panda, Vu Nguyen, WARC Media Awards, Bronze, Effective Channel Integration, 2019

Lifebuoy, the leading hygiene soap brand in Vietnam, boosted brand love and antibacterial soap sales with a health-awareness campaign aimed at teaching children and their parents the importance of good hygiene.

Lifebuoy: Infection Alert System

Case Study • MMA Smarties, Gold, Vietnam, 2019

Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.

Lifebuoy: The Adaptive Data Lighthouse 2.0

Case Study • MMA Smarties, Gold, APAC and Gold, India, 2019

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India.

Hamam: Safety starts at school #GoSafeOutside

Case Study • Emvies, Bronze, 2019

Hamam, a soap brand, increased brand equity and top-of-mind awareness in India by launching a school programme to help young girls protect themselves, coinciding with its brand promise of protection.

Dettol: India's first hygiene parliament

Case Study • Emvies, Gold, 2019

Dettol, the hygiene brand, reduced child deaths from diarrhoea in India by establishing a children’s Hygiene Parliament to empower children to become the spokespeople of hygiene messages.

Lifebuoy: The adaptive data lighthouse – Scaling up the infection alert system in rural areas

Case Study • Emvies, Silver, 2019

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase brand trust in rural India.

Lifebuoy: The Infection Alert System – An inclusive media strategy across the income pyramid

Case Study • Emvies, Bronze, 2019

Lifebuoy, a soap brand, created a real-time, and hyper-customised, infection alert system targeting families and pilgrims at events in India, to build relevance and drive penetration.

Lifebuoy: The predictive 'bell-weather' in an 'intent' driven world

Case Study • Emvies, Silver, 2019

Lifebuoy, a brand of soap, created a predictive weather model that targeted consumers in India through banners, videos and display ads based on the weather they were experiencing.

Hindustan Unilever Limited: Choreographing investments

Case Study • Emvies, Gold, 2019

Hindustan Unilever Limited, the consumer goods company, successfully collaborated with its media partners in India to reach customers with its brands across cricket, Bollywood and purpose.

Lifebuoy: The electronic voting machine wins India’s vote for health

Case Study • Emvies, Silver, 2019

Lifebuoy, a soap brand, launched a series of handwashing zones at religious festival Maha Kumbh that replicated electronic voting machines to encourage Indians to vote and take handwashing seriously.

DETTOL BANEGA SWACHH INDIA: DETTOL BANEGA SWACHH INDIA

Case Study • SABRE Awards, Asia-Pacific, Consumer Health, Gold, 2019

Dettol, a brand of consumer hygiene products, reduced instances of diarrhoea by 10% among school children in India.

Hamam: Mothers Safety Force

Case Study • WARC Prize for Asian Strategy, Entrant, 2019

Soap brand Hamam found a unique way to raise awareness of its presence in India, while making the outside world a little safer for children.

Hamam: Waterproof Saree

Case Study • WARC Prize for Asian Strategy, Entrant, 2019

Indian soap brand Hamam used a creative giveaway to promote women's safety and build brand love.

Lux taps gender inequality issues in Japan

News • 14 August 2019

Lux, the Unilever-owned haircare brand, is tapping into issues around gender inequality in Japan, following research that sought to decode an apparent ambivalence towards the topic.

Lifebuoy: #HelpAChildReach5

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2019

Lifebuoy, a soap brand, launched a handwashing initiative in India, Kenya and Indonesia to help prevent deaths of children aged under five by promoting hygienic handwashing routines.

Lifebuoy: Preventing people from infections during Ramadan

Case Study • Alvaro Bretel, WARC Prize for MENA Strategy, Shortlisted, 2019

Lifebuoy, the soap and hygiene brand, used YouTube ads during Ramadan to promote hand washing and increase sales of its products in the Middle East.

Colgate-Palmolive Co (Household and domestic)

Article • Euromonitor Profiles, May 2019

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive Co, the owner of brands such as Ajax, Palmolive and Suavitel.