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Lifebuoy: Using Planning to Strike Gold

Case Study • APG (UK), Entrant, 2021

Lifebuoy, a hygiene soap brand, launched a campaign to reintroduce the brand to the UK market during the pandemic and encourage people to clean their hands in the right way at the right time.

Lifebuoy: Use any soap

Case Study • Jonathan Nienaber, Cleef Chong, WARC Awards for Asian Strategy, Shortlisted, 2021

During the Covid-19 pandemic, Lifebuoy, a soap brand, launched a campaign to promote using any soap brand to maintain hand hygiene across Asia.

Dove: Stop the beauty test

Case Study • Abigail Dias, Tanvi Mishra, WARC Awards for Asian Strategy, Shortlisted, 2021

Personal care brand Dove targeted women in India with a purpose-driven multi-media campaign to influence the discourse on beauty and self-esteem while also boosting brand love and purchase consideration.

Dove: #Stopthebeautytest

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2021

Dove, a personal care brand, challenged beauty stereotypes in India with its #StopTheBeatyTest campaign.

Colgate-Palmolive Co (Household and domestic)

Article • Euromonitor Advertiser Profiles, July 2021

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive Co, the owner of brands such as Ajax, Palmolive and Suavitel.

Lifebuoy: The adaptive data lighthouse 2.0

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Lifebuoy, a soap brand, launched a campaign in India to promote hand-washing in Uttar Pradesh and Bihar, which had high infant mortality rates.

Savlon: Going ‘topical’ on protection

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Savlon, an antibacterial products brand, launched a campaign during the COVID-19 lockdown in India to compete against frequent new product launches from big and small players.

Lifebuoy: Protecting families through dance

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Lifebuoy, a soap brand, raised its market share in Indonesia through a campaign that informed the public on correct hand washing during the COVID-19 pandemic.

Lifebuoy: Delivering hygiene one meal at a time

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Lifebuoy, a soap brand, launched a campaign in India to educate people about the importance of washing one's hands before eating.

Dove: Wash with care

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Dove, a personal care brand, launched a campaign in the Philippines to increase sales during the COVID-19 pandemic by leveraging the increase in online shopping.

Soapsmith: Repositioning & Rebrand

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Gold, 2021

Soapsmith, a soap, bath and body products brand, redesigned its packaging with bespoke illustrations that represented sensorial experiences to increase sales across the UK.

Lux: Lux Style Awards 2020

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Lux, a personal care brand, launched a campaign during the COVID-19 pandemic in Pakistan to maintain its category lead.

Dove: Dove pampers with audio and ASMR

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Dove, a personal care brand, launched a campaign in the Philippines to encourage women to use its body wash.

Lifebuoy: Handwashing? That’s part of Life(buoy)

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Lifebuoy, a hand soap and sanitiser brand, took a fun, positive approach in a climate of fear to successfully launch into the Philippines.

Lifebuoy: Real-Time Infection Alert System