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Vuse/Vype: Charge Beyond - Because modern brands are built in culture, not ad breaks

Case Study • APG (UK), Entrant, 2021

Vuse/Vyper, an international vape brand, launched a global campaign to build brand awareness and help the creative class on their journey to becoming a better creative.

Indonesia, Tobacco adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the tobacco sector in Indonesia since 2013.

US, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the tobacco sector in the United States since 2013.

Germany, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the tobacco sector in Germany since 2013.

Sweden, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), November 2020

An overview of advertising spend by medium in the tobacco sector in Sweden since 2013.

Taiwan, Tobacco adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the tobacco sector in Taiwan since 2013.

Global, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the tobacco sector globally since 2013.

China, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the tobacco sector in China since 2013.

United Kingdom, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the tobacco sector in the United Kingdom since 2013.

Understanding the cannabis opportunity for CPG manufacturers

Article • Stephen Whiteside, Event Reports, SXSW, March 2021

Marketers in the consumer packaged goods (CPG) sector could have a major opportunity if they find ways to tap the long-term growth potential of the cannabis sector.

Glo: Hyper Launch

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

BAT, a tobacco brand, launched its glo Hyper product in Japan by developing an onboarding program that provided consumers with useful information about the product.

Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.

Cannabis Information Project: Keeping Cannabis Essential Amid The Pandemic

Case Study • SABRE Awards, IN2, North America, Politics/Public Affairs/Lobbying/Government, 2021

The Cannabis Information Project (CIP), a coalition of the US's top cannabis companies, persuaded policymakers to keep dispensaries open in all states where cannabis is legal.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points (Curated), December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

How CMO Jason White tends to cannabis brand Curaleaf

Opinion • Cathy Taylor, November 2020

Bills in favor of legalizing recreational cannabis use were passed in Arizona, Montana, New Jersey and South Dakota in early November, bringing the total number of states to do so to fifteen, plus Washington DC. 36 states have legalized medical cannabis over the last few years. Curaleaf, the largest cannabis brand in the world, sells its products through its own retail outlets and in dispensaries. CMO Jason White spoke with WARC’s Cathy Taylor for the Marketer’s Toolkit 2021 about Curaleaf’s trajectory.

Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points (Curated), November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

What COVID-19 means for the fledgling cannabis industry

News • 20 April 2020

OrganiGram, a player in Canada’s fledgling cannabis industry, is optimistic that demand will stay robust during COVID-19, partly because consumers could be looking for affordable types of enjoyment and entertainment at home.

What does COVID-19 mean for the fledgling cannabis industry? Insights from OrganiGram

Article • Stephen Whiteside, WARC Exclusive, April 2020

OrganiGram, a provider of recreational and medical cannabis in Canada, is seeking to navigate through the complications that COVID-19 presents to a nascent industry.

Experiential marketing leads the way for cannabis companies

News • 16 March 2020

Brands entering the US cannabis market face a legal labyrinth in that the sale of cannabis products is now legal in 11 states, plus the District of Columbia, but brands are fairly rigorously excluded from traditional forms of advertising.

Big tobacco accused of flouting branding ban with other innovations

News • 21 October 2019

Tobacco firms in the UK are accused of circumventing laws that stipulated unbranded brown packaging for products, through a variety of strategies that have helped brands stand out while staying within the letter of the law.

Dosist: 5,000 Years In The Making

Case Study • APG (UK), Gold, 2019

Dosist, the cannabis pen brand, harnessed all the disruptive power of cannabis to launch the brand that invented the category of dose-controlled cannabis in California.

U Mild: Ask a Bro

Case Study • MMA Smarties, Finalist, Indonesia, 2019

Sampoerna, a tobacco company in Indonesia, created Ask Bro U, a mobile platform that leveraged facial recognition technology to target middle class, male smokers of its U Mild brand in Indonesia.

Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points (Curated), November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.
Dosist: 5,000 Years In The Making

Case Study • Account Planning Group (UK), Gold, 2019, pp. 0-0

Dosist, the cannabis pen brand, harnessed all the disruptive power of cannabis to launch the brand that invented the category of dose-controlled cannabis in California.
Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points (Curated), July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.
Glo: Hyper Launch

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

BAT, a tobacco brand, launched its glo Hyper product in Japan by developing an onboarding program that provided consumers with useful information about the product.
What can tobacco addiction teach us about consumer decision making? Consumer behavior, hedonic forecast and reward

Research Paper • Cristina Blanco, Carlos Velasco, Alejandro Salgado-Montejo and Enrique Guarin, ESOMAR, Congress, Amsterdam, September 2011, pp. 0-0

Understanding the impact of tobacco addiction on information processing and motivation sheds light on how emotion, anxiety, reward, and hedonic forecast are involved in consumer behavior.