Tobacco | WARC

United Kingdom, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of advertising spend by medium in the tobacco sector in the United Kingdom since 2013.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

US, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points, July 2020

An overview of advertising spend by medium in the tobacco sector in the United States since 2013.

What COVID-19 means for the fledgling cannabis industry

News • 20 April 2020

OrganiGram, a player in Canada’s fledgling cannabis industry, is optimistic that demand will stay robust during COVID-19, partly because consumers could be looking for affordable types of enjoyment and entertainment at home.

What does COVID-19 mean for the fledgling cannabis industry? Insights from OrganiGram

Article • Stephen Whiteside, WARC Exclusive, April 2020

OrganiGram, a provider of recreational and medical cannabis in Canada, is seeking to navigate through the complications that COVID-19 presents to a nascent industry.

Experiential marketing leads the way for cannabis companies

News • 16 March 2020

Brands entering the US cannabis market face a legal labyrinth in that the sale of cannabis products is now legal in 11 states, plus the District of Columbia, but brands are fairly rigorously excluded from traditional forms of advertising.

Big tobacco accused of flouting branding ban with other innovations

News • 21 October 2019

Tobacco firms in the UK are accused of circumventing laws that stipulated unbranded brown packaging for products, through a variety of strategies that have helped brands stand out while staying within the letter of the law.

Dosist: 5,000 Years In The Making

Case Study • APG (UK), Gold, 2019

Dosist, the cannabis pen brand, harnessed all the disruptive power of cannabis to launch the brand that invented the category of dose-controlled cannabis in California.

U Mild: Ask a Bro

Case Study • MMA Smarties, Finalist, Indonesia, 2019

Sampoerna, a tobacco company in Indonesia, created Ask Bro U, a mobile platform that leveraged facial recognition technology to target middle class, male smokers of its U Mild brand in Indonesia.

Spain, Tobacco adspend by medium

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of advertising spend by medium in the tobacco sector in Spain since 2013.

Taiwan, Tobacco adspend by medium

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of advertising spend by medium in the tobacco sector in Taiwan since 2013.

China, Tobacco advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2019

An overview of advertising spend by medium in the tobacco sector in China since 2013.

South Korea, Tobacco adspend by medium

Data • Annika Chauhan, WARC Data Points, October 2019

An overview of advertising spend by medium in the tobacco sector in South Korea since 2013.

British American Tobacco (Tobacco)

Article • Euromonitor Advertiser Profiles, September 2019

Provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.

The impact of e-cigarette marketing on social media

News • 25 July 2019

Engagement with e-cigarette marketing and user-created communities on social media has a varied impact on users of these products, according to a study in the Journal of Advertising Research (JAR).

E-Cigarette Marketing on Social Networking Sites: Effects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy

Research Paper • Joe Phua, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 242-254

This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes.

Winston Churchill Cigars

Case Study • Design Effectiveness Awards, Silver, 2019

Winston Churchill Cigars, a cigar collection, re-launched its Winston Churchill collection in the UK by creating six different cigars to represent the many traits that made up Churchill.

Juul targets UK expansion with wellness positioning

News • 23 April 2019

Juul Labs, the popular US e-cigarette company, is planning an expansion in the UK by positioning itself as a health product, following a deal with the Malboro maker Altria that valued the startup at $38 billion.

The North American cannabis scene's adaptation

News • 09 April 2019

With the legalisation of cannabis in Canada and in certain states in the USA, brands both producing product and writing about it are having to adapt to a new world, moving out of the counterculture and into the mainstream.

VIVO Cannabis: How do you research a market that doesn’t exist?

Article • Sam Peña-Taylor, Event Reports, MRS Impact, March 2019

VIVO Cannabis, formerly ABcann, needed to transition its marketing out of a medical-prescription market and into a legal over-the-counter, wellness, and recreational offer – it needed to understand the Canadian cannabis market and launch brands to compete in it before it became legal.

The budding business of cannabis

Article • David Ward, ANA, ANA Magazine, February 2019

The cannabis/CBD market in the US faces some challenges, but also a huge future as the legal landscape clears.

Philip Morris seeks major transformation

News • 07 January 2019

Philip Morris International, the tobacco company, is ramping up its efforts to direct current smokers towards its burgeoning slate of smoke-free, reduced risk products.

Philip Morris International prepares for a smoke-free future

Article • Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018

Philip Morris International is shifting away from cigarettes, its traditional business driver, and towards smoke-free products that offer a healthier alternative to existing smokers.