Telecoms & utilities

Smart Energy GB: Getting to yes – How we got more people to say “yes” to a smart meter

Case Study • Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2020

Smart Energy GB, a national campaign for the smart meter rollout in the UK, created a series of TV ads featuring cartoon characters who informed consumers about why switching to a smart metre was the best option.

Ovo Energy: Boost Winter Wallet

Case Study • Marketing Society UK, The Brave Awards, Winner, Enhancing the Customer Experience, 2020

Boost, an energy provider, encouraged customer retention in the UK by creating the Winter Wallet, which helped financially-struggling consumers save money for winter when their bills increased.

Equinor: How Equinor will face the climate challenges

Case Study • SABRE Awards, In2 EMEA, Best Content Creation for Media Sites (Paid), Gold, 2020

Equinor, a Petroleum refining company, built a podcast series that educated the Norwegian public on climate change to engage young people.

The Abu Dhabi National Oil Company (ADNOC): Oil & Gas 4.0 – Strengthening ADNOC’s corporate reputation as the National Oil Company of the Future

Case Study • SABRE Awards, Diamond, EMEA, 2020

The Abu Dhabi National Oil Company (ADNOC), embarked on a full-scale business transformation journey in 2017 to ensure it thrives in the fast-evolving energy landscape in Abu Dhabi.

Abu Dhabi National Oil Company: Executive Communications

Case Study • SABRE Awards, Gold, EMEA, 2020

The Abu Dhabi National Oil Company (ADNOC), launched a campaign that positioned its leader as a pioneer by securing keynote slots and media profile pieces for him.

YPF: The promotion of a change

Rankings • WARC Effective 100, 2020

Argentinian energy company YPF successfully changed its communications by switching to sustainable sources of energy.

Kingo Energy: Affordable Solar Energy on Demand

Rankings • WARC Effective 100, 2020

Kingo, an innovation energy company, created a prepaid energy service that enabled rural communities in Guatemala and Colombia to access clean and affordable power.

YPF: The promotion of a change

Case Study • Case Studies on WARC, 2018

Argentinian energy company YPF successfully communicated its transition to more sustainable practices through a promotion that offered an unusual reward.

Gasco: On Time Forecast

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Gasco, a Chilean gas company, increased orders and customer satisfaction in Chile by creating an app that used sent warningsto customers ahead of bad weather and reminded them not to run out of gas.

Hydro-Québec: ElectrON Expedition

Case Study • Touché!, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Utility company Hydro-Québec used a content strategy in Canada to build a sense of pride among millennials and increase engagement among its employees.

Miami International Airport / Florida Power & Light Services: FlyGreen MIA Energy Efficiency Initiative

Case Study • MMA Smarties, Bronze, X (Global), 2019

Ahead of its efforts to create a more energy-efficient airport, Miami International Airport (MIA) developed a campaign that increased awareness for its eco-friendly project while informing and driving US users to become more energy efficient themselves.

AMDEE: OAXACA AMDEE FUND

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019

The Mexican Association of Wind Energy (AMDEE), a company that promotes the generation and development of wind energy in Mexico, improved its perception among Mexicans by launching a series of initiatives that helped people prepare for and deal with natural disasters.

Enel: Energy Connects Us

Case Study • SABRE Awards, LATAM, Diamond, 2019

Enel Green Power, an energy-generating company, increased favourability in Mexico by constructing solar and wind farms to educate and engage key opinion leaders.

Permanent Health Education Program for Nursing Services

Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019

Pan American Energy, an oil and gas exploration and production company, encouraged the training of nurses in Argentina by launching an education program for nursing services.

The Campaign for a Smarter Britain: The toughest job in advertising just got tougher

Case Study • Account Planning Group - (UK), Entrant, 2019

Smart Energy GB, a UK government-backed campaign to roll out smart meters across the UK, launched a campaign featuring human stories and saw an increase in the number of people who would seek or accept a smart meter.

Geneco: Power The Change

Case Study • Elissa Wong, WARC Prize for Asian Strategy, Entrant, 2019

Singaporean energy company Geneco ran a digital and OOH campaign to attract customers in Singapore's emerging energy market.

Kingo Energy: Turning lives on

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2019

Kingo Energy, a clean energy company, launched a prepaid electricity system in Guatemala to provide people off the grid with accessible clean energy.

Bihar State Power Holding Company: Har Ghar Bijli

Case Study • SABRE Awards, South Asia, Public Affairs/Government Relations, 2019

Bihar State Power, a state-owned electricity regulation board, encouraged the Indian press to highlight its success in providing the whole state of Bihar with electricity through a PR campaign.

Kingo Energy: Kingo

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Kingo Energy, a solar energy company, created a video for social media that drove brand awareness among investors around the world and potential users in Guatemala.

Anglian Water’s First Water Funfair

Case Study • Design Business Association, Gold, 2019

Anglian Water, a water company, increased engagement in the UK by designing a funfair-themed consultation event that inspired families to engage with Anglian Water.

Shell: Engineering Real-Life Heroes

Case Study • SABRE Awards, EMEA, Energy & Natural Resources, Gold, 2019

Shell, the oil company, created a social and earned media campaign encouraging female millennials in the UK to take part in the Shell Eco-marathon, its energy efficiency competition.

Abu Dhabi National Oil Company (ADNOC): THE ADNOC WAY: Building Culture at the Abu Dhabi National Oil Company

Case Study • SABRE Awards, EMEA, Employee Communications, Gold, 2019

The Abu Dhabi National Oil Company took a three-pronged approach to employee engagement when it merged subsidiaries and relaunched its brand in the United Arab Emirates.

Abu Dhabi National Oil Company (ADNOC): Energy for Life: A Year in Communications

Case Study • SABRE Awards, EMEA, Company of the Year, Diamond, 2019

The Abu Dhabi National Oil Company undertook an all-encompassing communications programme to reposition itself after the global oil crisis of 2016-2017 and win back brand love in the United Arab Emirates.

Kosmos Energy Ltd: Kosmos Innovation Center (Global and Ghana)

Case Study • SABRE Awards, Africa, Mining & Extractive Industries, Gold, 2019

Kosmos Energy, an oil company, sought to advance its long-term social licence to operate in Ghana by investing in a social impact programme there.

YouGov Ad of the Month – UAE: ADNOC Distribution

Opinion • BrandIndex, May 2019

The brand which achieved the largest rise in Ad Awareness in the UAE during April was ADNOC Distribution.