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Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
Case Study • Grace Raymond, Daniel Glynn, WARC Media Awards, Shortlisted, Best Use of Data, 2020
Article • Manfred Abraham, WARC Exclusive, November, 2020
Case Study • SABRE Awards, APAC, Energy And Natural Resources, Gold, 2020
Case Study • SABRE Awards, APAC, Company of The Year, Diamond, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2020
News • 14 October 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • Marketing Society, The Brave Awards, Winner, Enhancing the Customer Experience, 2020
Case Study • SABRE Awards, In2 EMEA, Best Content Creation for Media Sites (Paid), Gold, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Case Study • SABRE Awards, Diamond, EMEA, 2020
Data • Cinzia Petio, WARC Data Points, May 2020
Rankings • WARC Effective 100, 2020
Rankings • WARC Effective 100, 2020
Case Study • WARC Cases, 2018
Case Study • ANA, Bronze, ANA International ECHO Awards, 2020
Case Study • Touché!, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Case Study • MMA Smarties, Bronze, X (Global), 2019
Case Study • SABRE Awards, LATAM, Diamond, 2019
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019
Case Study • SABRE Awards, LATAM, Industry Sector, Gold, 2019
Case Study • APG (UK), Entrant, 2019
Case Study • Elissa Wong , WARC Prize for Asian Strategy, Entrant, 2019
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Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider. -
Article • WARC Exclusive, February 2021
An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Data • James McDonald, WARC Data, October 2019
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: -
Article • WARC Category Intelligence, March 2018, pp. 0-0
Global strategies, campaign updates and trends in the telecoms and ISPs category.