Technology & electronics

Article • Euromonitor Strategy Briefings, August 2018

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

HP Indigo: Go for Growth

Case Study • Alice Miller, WARC Awards, Entrant, Effective Social Strategy, 2020

Multinational information technology company Hewkett-Packard ran an outreach and awareness campaign in Europe and South Africa.

Apple: Behind the Mac — Make Something Wonderful

Rankings • WARC Creative 100, 2020

Apple, a technology company, showed how its Mac laptop has helped music creators through their creative process with a series of campaign films featuring a range of music artists.

Apple: Share Your Gifts

Rankings • WARC Creative 100, 2020

Apple, the technology company, encouraged people in the US to creatively put themselves out there by showing the power of one woman’s gift.

What’s working in consumer electronics

Article • WARC Category Intelligence, February 2020

Global strategies, campaign updates and trends in the consumer electronics category.

HP Inc (Consumer electronics)

Article • Euromonitor Profiles, January 2020

This Company Profile from Euromonitor provides key details and analysis of HP Inc.

Lenovo Group Ltd (Consumer electronics)

Article • Euromonitor Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Lenovo Group.

HP: All-American Family Portrait

Case Study • ARF Ogilvy Awards, Gold, 2019

HP, a technology and software company, launched a social experiment that challenged Americans' social constructs of family to reinforce its leadership in diversity and inclusion.

How an app transformed Brother’s office research

Article • Brian Carruthers, Event Reports, MRS The Future of B2B Research, June 2019

The office environment is changing and B2B research methodology has had to adapt accordingly, as simple site visits are no longer enough.

SiFive: RISC-V – Against the arms race

Case Study • SABRE Awards, South Asia, Business-To-Business Marketing, 2019

SiFive, a tech company, increased the awareness of and fostered knowledge on RISC-V technology in India.

HP: HP Sprocket - #reinventmemories

Case Study • SABRE Awards, EMEA, Consumer Electronics, Gold, 2019

Tech brand HP used an omnichannel, influencer-led campaign to relaunch its HP Sprocket, a wireless, pocket-sized printer, in the Netherlands.

HP Spectre: Reinvent Stereotypes

Case Study • Kaori Yatsu, Aisha Takashima, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

Tech brand HP used a multichannel approach to appeal to working women, spark conversations and boost PC sales in Japan.

Samsung Corp (Consumer electronics)

Article • Euromonitor Profiles, March 2019

This Company Profile from Euromonitor provides key details and analysis of Samsung Corp.

Samsung (Leisure and entertainment)

Article • Euromonitor Profiles, March 2019

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

Core Pavilion: HP INC Core Pavilion Drive-to-Store

Rankings • WARC Media 100, 2019

HP, the technology company, used geolocation technology to increase its Core Pavilion laptop sales in Colombia, Chile, Ecuador, Guatemala, Costa Rica and Peru.

'Customer eventually' doesn't cut it

News • 03 December 2018

Businesses that boast endlessly about their ‘customer obsession’ are mostly paying lip service, according to HubSpot’s managing director for APAC.

Hewlett-Packard (Household and domestic)

Article • Euromonitor Profiles, November 2018

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard.

A code for customer-centricity: ten principles to win brand love

Article • Low Lai Chow, Event Reports, Grow with HubSpot, October 2018

Consumers are becoming more skeptical and less patience in their interactions with brands – building brand love is more important than ever.

HP: Ee Sala IPL Namde - This year the IPL was ours.

Case Study • MMA Smarties, Finalist, India, 2018

HP, the technology company, used social media to reach millennials in India during the Indian Premier League (IPL).

Adobe: Hidden Treasures of Creativity

Case Study • SABRE Awards, Gold Sabre Award For Multi-Country Programme, EMEA, 2018

Adobe, a computer software company, launched a campaign in Norway to increase users of the Adobe Creative Cloud and celebrate Adobe's collaboration with The Munch Museum.

Citrix & Red Bull Racing: This is how the future works

Case Study • AME Awards, Silver, 2018

Citrix, an American multinational software company, increased site traffic and share of voice by creating an entire digital ecosystem to reach business and IT decision makers.

Pi-hole threatens 'black hole' for digital ads

News • 11 May 2018

NEW YORK: Pi-hole, a free, open-source software package for the Raspberry Pi basic computer, enables users to block ads and halt trackers across an entire network, potentially creating “a black hole for internet advertisements”.

How to respond to digital hacks

News • 08 May 2018

NEW YORK: McAfee, the cybersecurity firm, was hacked on LinkedIn last year, an event that reaffirmed the importance of even the most expert of brands preparing for the inevitably of this threat.

HPE Takes Its Mars-shot

Case Study • SABRE Awards, North America, Technology: Hardware, 2018

Hewlett Packard Enterprise (HPE), an IT, technology & enterprise company, launched a global educational campaign on the technology required to complete a mission to Mars, in order to improve brand perception.

Why Lenovo changed its mind on bringing programmatic in-house

Article • Brooke Hemphill, Event Reports, Programmatic Summit, March 2018

Lenovo, the electronics giant, brought its programmatic operation in-house to exert more control over its media, but then reverted back to a “hybrid”-managed model to focus more on its core function – selling PCs.