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Article • Anna Hamill, WARC Exclusive, February 2021
Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
Article • Euromonitor Strategy Briefings, December 2020
Article • Euromonitor Advertiser Profiles, December 2020
Case Study • Chris Harder, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Article • WARC Category Intelligence, December 2020
Research Paper • Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia, ESOMAR Conference papers, APAC, 2020
News • 23 November 2020
Opinion • Gabey Goh, November 2020
Opinion • BrandIndex, November 2020
Opinion • BrandIndex, November 2020
Case Study • SABRE Awards, APAC In2, 2020
Case Study • SABRE Awards, APAC, Product Media Relations (Consumer Media), Gold, 2020
Case Study • Jenny Chan, WARC Cases, ROI Festival, October 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
News • 15 September 2020
Case Study • Kunal Ghosh, Sourav Ray, WARC Prize for Asian Strategy, Gold and Early Adopter Award, 2020
Article • Euromonitor Advertiser Profiles, September 2020
Case Study • Craig Wilkie, Kunal Roy, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • SABRE Awards, In2 EMEA, Best in Digital Brand Platforms, Gold, 2020
Case Study • SABRE Awards, In2 EMEA, Best Use of Video Networks, Gold, 2020
News • 14 July 2020
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Article • WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead. -
Article • WARC Best Practice, September 2020
A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide. -
Article • Research on WARC, January 2021
This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021. -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes. -
Article • Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.