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Samsung Galaxy A Series: #danceAwesome

Case Study • AME Awards, Gold, 2021

Samsung, a technology company, launched a global TikTok dance challenge to promote the new Galaxy A smartphone.

Huawei: Dunhuang Super Perceptual Image

Case Study • WARC Cases, November 2021

Huawei, a telecommunications company, promoted the launch of its new P40 mobile in China and its new AR Mpas feature by using it to give a virtual tour of a popular tourist destination, the Mogao Caves at Dunhuang.

How Samsung Mobile created a highly tailored multi-channel CX to boost Galaxy Note 9 sales as high as 275%

Case Study • WARC Cases, November 2021

Samsung, an electronics brand, promoted its new Galaxy Note 9 model of mobile globally by launching a multi-channel customer experience strategy.

Xiaomi: MI for India

Case Study • SABRE Awards, South Asia, Gold, 2021

Xiaomi, a consumer electronics and smart manufacturing company, launched a campaign to establish itself as a customer centric brand and position it as the largest consumer technology brand in India by building a human connection.

Samsung India: Galaxy M Series – The Monster Rises

Case Study • Kunal Ghosh, Kunal Duggal, Sourav Ray, WARC Awards for Asian Strategy, 2021

Electronics brand Samsung used digital content to promote the power of the battery in its M series of phones to Gen Z, by framing it as a 'Monster' handset, and reclaimed its market-leading position in India.

Samsung: Samsung Galaxy S21 Ultra – A moment in time

Case Study • Mayank Mishra, Sourav Ray, WARC Awards for Asian Strategy, 2021

Technology brand Samsung partnered with National Geographic to communicate the camera features in its S21 mobile phone series and connect with a premium audience in India.

Samsung Galaxy: Cantopopera – Samsung thinks more different

Case Study • Adrian Tso, WARC Awards for Asian Strategy, 2021

With a single-minded objective and just one piece of branded content, smartphone brand Samsung got Apple loyalists in Hong Kong to consider switching from the brand they swear by.

Apple: #MAKEITMINI

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Apple, a technology company, launched the #makeitmini challenge in the US to advertise the first-ever mini iPhone.

Samsung Electronics: Solve for Tomorrow

Case Study • SABRE Awards, EMEA, Gold, 2021

Samsung, a technology company, helped young people in Germany develop the skills needed to build sustainable 5G businesses with its Samsung Solve for Tomorrow programme.

Samsung: The Monster Rises

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Samsung, a multinational conglomerate, launched the Monster series in India in response to cheap Chinese smartphone brands.

Samsung: The Monster Rises

Case Study • Effectiveness Ladder Campaign, Entrant, Sustained Growth, 2021

Samsung, a multinational conglomerate, launched the Monster series in India in response to cheap Chinese smartphone brands.

Energy Monster: Life sharing power bank

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Energy Monster, the mobile power-bank sharing company, raised awareness on organ donation in China.

Samsung: Hijacking the hype

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

A campaign by the electronic device company Samsung saw them increase the sales of the Galaxy Note in Malaysia by predicting and diverting online traffic towards their product.

Nokia: Walk the talk with Nokia

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Nokia, a phone brand, raised awareness of its Nokia 7.2 and Nokia 6.2 models in Singapore.

Samsung: On your terms

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Samsung, the smartphone brand, prepared a Galaxy Note10 campaign that improved brand indicators and doubled sales in Poland.

Samsung: Electric Playground

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Samsung, an electronics brand, launched a campaign in Australia to promote the Galaxy S10 smartphone and increase consideration among those who would not normally purchase Samsung products.

Samsung: Pioneering programmatic in-game advertising

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Samsung, an electronics company, launched a campaign in Spain to promote the Samsung Galaxy A and connect with millennials and Gen Z.

Samsung: #DanceAwesome

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Samsung, a South Korean electronics company, devised its first global hashtag challenge to build positive brand perception among Gen Z and product interest for Samsung’s Galaxy A Series phone.

Samsung Galaxy A51 Launch: First programmatic in-game advertising campaign

Case Study • MMA Smarties, Bronze, EMEA, 2020

Samsung, a technology company, launched a campaign across the gaming ecosystem to promote its newest mobile terminal, the Galaxy A51, in the Spanish market.

**DO NOT PUBLISH** Samsung: Ad-within-an-ad-within-an-ad

Rankings • WARC Creative 100, 2021

Samsung, a technology company, launched its QLED TV by creating an inception-worth ad.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Samsung: #SubtlySponsoredPost – How Samsung overtook Apple in a-not-so subtle way.

Case Study • Tangrams Strategy & Effectiveness Awards, Silver, 2021

Samsung, a technology company, launched its #SubtlySponsoredPost campaign to promote the latest version of its Galaxy A Series smartphone in Australia.

Apple soars at the ‘magic’ intersection of hardware, software and services

Article • Anna Hamill, WARC Exclusive, February 2021

As one of the world’s largest companies and a long-time leader in the consumer electronics category, Apple is leaning on product innovation, software and subscriptions to drive record growth.

Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.

Vsmart: An appreciation like no other from Vsmart

Case Study • MMA Smarties, Silver, Vietnam, 2020

Vsmart, a Vietnamese technology brand, sent existing customers personalised thank-you gifts to trigger a domino effect and promote its smartphones in Vietnam.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.