Home Topics Categories Technology & electronics

Technology & electronics

Latest
Most Read

Filter by

Information technology (779)

Mobile devices (424)

Gaming hardware & software (401)

Home appliances (283)

PCs, computing (226)

Audiovisual products (219)

Cameras, photography (124)

Technology & electronics (general) (108)

Search in

Case Studies (422)

Articles (168)

Research Papers (33)

News (108)

Opinion (12)

Data (5)

Rankings (31)

Show only

Recommended

(9)

Videos

(153)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

779 results found

Reset Filters

Search in

Case Studies (422)

Articles (168)

Research Papers (33)

News (108)

Opinion (12)

Data (5)

Rankings (31)

Show only

Recommended

(9)

Videos

(153)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

779 results found

Sort By

IBM’s APAC marketing head on how to build a brand from scratch

Article • Josie Tutty, Event Reports, B2B Marketing Leaders Virtual Forum APAC, May 2021

Kyndryl is IBM’s new infrastructure services provider and the tech giant shares how it created the brand on a clean slate.

Google: School of Life – Adulting with Google on YouTube Russia

Case Study • SABRE Awards, IN2, EMEA, 2021

Google, a technology company, launched 'School of Life' in Russia to enhance the educational experience for Russian YouTube viewers aged 18-24.

Apple: The whole working-from-home thing

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Apple, a technology brand, created an ad to drive the consideration of Apple products as a critical business investment in the US.

Intel: Justin gets real

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Intel, a technology company, launched a creative strategy in the US to show audiences that there is no limit to what you can do with a PC versus Apple.

Microsoft: Work.Reworked

Case Study • SABRE Awards, Africa, 2021

Microsoft, a technology company, supported businesses across Africa during the COVID-19 pandemic by launching research that gave them the facts and figures about the new normal.

Microsoft: Safe@Home

Case Study • SABRE Awards, Africa, 2021

Microsoft, a technology company, increased awareness of issues of violence against women in South Africa by launching a hackathon to ideate technology-based solutions to the problem.

Kaspersky: Exploring Russia

Case Study • SABRE Awards, EMEA, Gold, 2021

Kaspersky, a cyber security brand, launched its global programme Exploring Russia to give small teams and start-ups access to the resources and expertise of large corporations.

TietoEVRY: The Polite Type

Case Study • SABRE Awards, EMEA, Gold, 2021

Nordic IT company TietoEVRY partnered with The Children and Youth Foundation to bring a solution-focused approach to the discussion surrounding cyberbullying worldwide.

Mine: From Boring To Brilliant – How Clarity Put The PR Back Into GDPR For Start-Up Mine

Case Study • SABRE Awards, EMEA, Gold, 2021

Mine, an AI privacy start-up, launched a highly targeted influencer campaign in the UK, France and Germany to make the GDPR relevant to its consumers and drive sign-ups on the website.

Sinch: Text for Humanity

Case Study • SABRE Awards, EMEA, Gold, 2021

Sinch, a telco and cloud communications company, increased business inquiries with its global Text for Humanity campaign.

How Alienware unleashed more users beyond the gamer niche

Case Study • DZ (多准）, WARC Cases, June 2021

Alienware, a computer hardware subsidiary of Dell, increased its number of high-spend customers by using data analysis to identify and define the characteristics of four target segments.

Building loyal customers on messaging platforms

Opinion • Abhishek Deshmukh, July 2021

With three-quarters of APAC customers keen to spend more with companies providing great customer experience, Zendesk’s Abhishek Deshmukh says it is important for brands to engage more deeply and efficiently with customers.

How changes from Google and Apple impact privacy and fraud

Opinion • Augustine Fou, July 2021

Marketers needn’t worry about the demise of third-party cookie and mobile ad ID-based user tracking. It will accidentally make their digital campaigns better, argues Dr. Augustine Fou.

Tencent: IMARS Cinema

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Tencent, a technology conglomerate, partnered with Science Magazine and released popular science videos in China to encourage interactive learning through campus cinema.

Intel: Zero-contact test drive

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Intel, an American multinational technology company, used an integrated campaign that would reverse declining 'at shelf' device engagement during the Q4 2020 holiday season.

Google: International Museum Day

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Google, a technology company, launched a campaign in China to make famous museum exhibitions accessible through the Google Arts and Culture app during the COVID-19 pandemic.

Google: Project Kepler

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Google, a technology company, launched a campaign in China and Taiwan to train job seekers and help them find work during the Covid-19 pandemic.

Zycus: HR – L&OD Automation

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Zycus, a leading global provider of cognitive procurement, launched a global campaign to free employees from repetitive tasks and focus on self-development.

Zycus: New brand identity launch

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Zycus, a leading global provider of cognitive procurement, launched a new brand identity worldwide that was in line with Cognitive Procurement.

HP: Apollo, to the moon and back