Article
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Euromonitor Strategy Briefings, August 2018
Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.
Article
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Stephen Whiteside, WARC COVID-19 Series, June 2020
Zoom, the video conferencing platform, has witnessed a surge in usage during the COVID-19 crisis, and learned several valuable lessons as a brand in this time.
News
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01 June 2020
Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term means that Google will be making an important judgement on what ...
Case Study
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SABRE Awards, Gold, North America, 2020
PagerDuty, a computer software company, increased brand awareness in the US by creating a two-pronged campaign that publicised news tied to digital transformation.
Case Study
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SABRE Awards, Gold, North America, 2020
Jupiter Intelligence, a computer software company, increased awareness of its predictive technology in the US by creating a demo that showed future scenarios if the issue of climate change wasn't tackled effectively.
Article
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Jack Shearring, WARC Exclusive, May 2020
Explores the impact of Google’s decision to phase out third-party cookies from its Chrome browser.
Case Study
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SABRE Awards, Gold, North America, 2020
Cisco, a multinational technology conglomerate, created the Internet for the Future event in the US to show its positioning as a leader in the future of technology.
Case Study
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SABRE Awards, Gold, North America, 2020
3M, a global science, technology and manufacturing leader, launched a CEO interview, scientists toolkit and online video series to promote its second State of Science Index report in the US.
Opinion
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Anna Hamill, May 2020
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions.
Article
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Sam Peña-Taylor, WARC COVID-19 Series, DLD Sync, May 2020
The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.
News
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08 May 2020
Google announced in January that it planned to join Safari and Firefox by blocking third-party cookies in its Chrome web browser – a development with far-reaching implications for the advertising industry, which IAB Europe has sought to address.
News
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07 May 2020
As the expected ‘new normal’ of COVID-19 begins to emerge, with some markets relaxing lockdowns, Google’s own media buyers are moving from crisis reaction and into a more pragmatic response phase with a sharper eye for effectiveness and ...
News
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30 April 2020
Alphabet, the holding company of Google and YouTube, recorded a “significant and sudden” slump in March advertising revenue as COVID-19 pressures took hold among advertisers, according to the company’s Q1 2020 earnings call.
Article
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Biprorshee Das, Event Reports, Pitch CMO Summit, February 2020
Anuj Sharma, head of marketing at Xiaomi India, shared how the Chinese consumer electronics company built a customer community in India in a little over five years.
Rankings
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WARC Media 100, 2020
Intel, an American technology company, partnered with National Geographic to launch Hack The City, a campaign that helped solve problems in Sao Paulo through a joint venture of Intel’s technology and talented people in the city to construct visual solutions and sculptures.
Article
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WARC Category Intelligence, February 2020
Global strategies, campaign updates and trends in the consumer electronics category.
News
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19 February 2020
Microsoft, the technology company, believes that trust is a vital brand attribute that must be embedded throughout its entire organisation, rather than solely being a message promoted in a campaign.
Case Study
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SABRE Awards, IN2, North America, Corporate/B2B, 2020
Adobe, a computer software company, promoted its analytics platform in the US by building a predictive tool surrounding March Madness in the NCAA basketball tournament.
Article
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Geoffrey Precourt, Event Reports, CES, January 2020
Microsoft, the tech giant, is seeking to build differentiation around the values that guide its customer experience and wider strategy.
Case Study
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SABRE Awards, IN2, North America, Micro Marketing, 2020
Unisys, an information technology company, generated media coverage for its security index by launching a campaign through TV news channels and press events surrounding the midterm elections in the US.
News
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07 February 2020
Google has announced that its Chrome browser will block all “disruptive” ads that are displayed alongside short-form videos of eight minutes duration or less, while it also reviews its own websites, such as YouTube, for compliance.
News
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05 February 2020
Google parent Alphabet has opened itself up to show the workings of its vast operation, announcing revenues from YouTube and its Cloud division for the first time, but a slowing in both its advertising and non-advertising business indicates new ...
Article
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Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of HP Inc.
News
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22 January 2020
Even as Bytedance is reported to be building a games division capable of challenging in a market led by Tencent, the WeChat owner is itself preparing to take on the TikTok owner’s dominance of short-form video.
News
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16 January 2020
Google will begin phasing out cross-website cookie tracking on its dominant browser, Chrome, forcing one of the biggest changes to the makeup of digital advertising since its inception.
