Article
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Euromonitor Strategy Briefings, August 2018
Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.
Article
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Joey Liu, WARC Trends, October 2020
South China Morning Post’s Joey Liu offers an overview of the key macro-trends driving China’s internet economy.
News
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07/10/2020
Advertising that is inclusive and diverse has a positive impact on a wide variety of brand metrics, according to research conducted by Microsoft, the technology giant.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, September 2020
A study by Microsoft Advertising, a unit of the technology company, helped quantify the impact of more diverse and inclusive ads.
News
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16/09/2020
News that ByteDance, the owner of TikTok, has reached a “technical partnership” with US tech firm Oracle for TikTok’s US operations opens the way for advertisers to continue spending on the platform.
Opinion
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Anna Hamill, September 2020
Google’s VP for Global Ads Marketing, Marie Gulin-Merle, speaks to WARC’s Anna Hamill about adapting products based on insights, empathising with consumers, and reinventing the role of CMO during the COVID-19 pandemic.
News
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09/09/2020
Advertising leaders most fear the impact of the global coronavirus pandemic, along with the fallout and uncertainty over Brexit, a new report reveals, but they also remain concerned about the influence of US tech giants.
News
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03/09/2020
Facebook and Google are in open opposition to draft legislation in Australia that would give the country’s media organisations more power to secure payment for the use of news content – it’s part of a wave of stories showing how governments are ...
Case Study
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Nicholas Short, John Dawson, WARC Prize for Asian Strategy, Entrant, 2020
Internet-related services company Google created an online resource bank to boost engagement and establish its position as the key B2B partner for exporters in China.
Case Study
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Vanilla Qian, Nicholas Short, Nancy Ting, Blair Chen, WARC Prize for Asian Strategy, Entrant, 2020
Google was able to power the global ambitions of Chinese small and medium-sized businesses by using B2C tactics in a B2B campaign, increasing both brand awareness and performance effects.
News
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14/08/2020
Apple’s news subscription product brings the work of many publishers under one roof with the offer of exposure to its massive user base, but the question is whether the big new audience is worth surrendering traffic.
News
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14/08/2020
Among the marketing initiatives that accompany every Independence Day in India, Xiaomi’s tie up with non-profit Teach for India could be one of the smartest.
News
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03/08/2020
A day after their CEOs appeared in front of a Congressional committee to reject allegations of being anti-competitive, Big Tech – Alphabet, Amazon, Apple and Facebook – “all hit match-winning home runs”, in the words of one analyst, with their Q2 ...
News
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28/07/2020
The Australian Competition and Consumer Commission (ACCC) has launched federal court proceedings against Google over its alleged misleading of consumers to obtain more personal information for the use in targeted advertising.
Case Study
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Case Studies on WARC, 2019
German software corporation SAP launched the new category of Experience Management with a campaign that used psychographic targeting to reach its audience of business travellers.
News
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21/07/2020
Results of the tech firm’s study into employee behaviour during the radical and unprecedented shift to fully remote working in the wake of the COVID-19 pandemic hold lessons about the new realities of life and work and how to adapt to them.
News
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16/07/2020
Google is investing in Reliance Jio Platforms, the telecoms and digital subsidiary of Reliance Industries, India’s most valuable company, further indicating the attractiveness of the booming Indian market to US tech brands.
Case Study
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SABRE Awards, Gold, EMEA, 2020
Avast, an internet security brand, launched a PR campaign in France that used press releases to showcase its work in tackling a malicious cybersecurity attack.
News
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09/06/2020
Zoom, the video conferencing service, will pursue a largely common strategy as it seeks to reach both enterprise customers and “prosumers” who use its platform in both a professional and consumer context.
Case Study
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Case Studies on WARC, 2019
IT solutions brand Eaton Power Quality got jaded IT professionals to put their trust in its products through a tongue-in-cheek online mystery game demonstrating its expertise.
Article
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Stephen Whiteside, WARC Exclusive, June 2020
Zoom, the video conferencing platform, has witnessed a surge in usage during the COVID-19 crisis, and learned several valuable lessons as a brand in this time.
News
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01/06/2020
Google’s search ranking algorithm is changing, the company has announced, with page experience now a consciously considered element beyond load times but the fuzziness of the term means that Google will be making an important judgement on what ...
Case Study
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SABRE Awards, Diamond, Africa, 2020
Microsoft, the technology company, increased awareness and engagement among business leaders by creating a targeted amplification strategy to reach them across the Middle East & North Africa.
Case Study
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SABRE Awards, Gold, North America, 2020
Jupiter Intelligence, a computer software company, increased awareness of its predictive technology in the US by creating a demo that showed future scenarios if the issue of climate change wasn't tackled effectively.
Case Study
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SABRE Awards, Gold, North America, 2020
Cisco, a multinational technology conglomerate, created the Internet for the Future event in the US to show its positioning as a leader in the future of technology.
