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Sohonet: Realise Your Vision

Case Study • DMA (UK), Bronze, 2021

Sohonet, a community-of-interest network, increased sales and demand in the UK by launching a hero video and industry interviews with filmmakers.

Microsoft: The Route to Resilience

Case Study • DMA (UK), Bronze, 2021

Microsoft, a technology brand, acquired new business contacts and supported existing ones in the UK throughout the COVID-19 pandemic with videos, audio ads and influencer partnerships.

Salesforce: Developers YouTube Trust Campaign

Case Study • DMA (UK), Bronze, 2021

Salesforce, a software company, increased brand trust among its consumers by launching a paid media campaign on YouTube and purpose-built short-form video content.

CES 2022 demonstrates how “pandemic pivots” have transformed consumer tech usage

Article • Stephen Whiteside, Event Reports, CES, January 2022

Various behavioral “pivots” inspired by the COVID-19 pandemic are transforming how consumers use technology and are likely to exert a lasting impact on popular habits.

Google: Be kind to your mind

Case Study • MMA Smarties, APAC, Silver, 2021

Google, a technology company, launched the 'Be Kind To Your Mind' campaign in Southeast Asia to highlight the importance of mental health.

Google: Accelerate Vietnam digital 4.0

Case Study • MMA Smarties, APAC, Bronze, 2021

Accelerate Vietnam Digital 4.0 (AVD 4.0), a Google upskilling initiative, launched a campaign in Vietnam to raise awareness of its transfer online.

What’s working in tech & electronics 2021

Article • WARC Category Intelligence, December 2021

Global strategies, campaign updates and trends in the tech & electronics category.

Google Arts & Culture: Offside Museum

Rankings • WARC Media 100, 2021

Google Arts & Culture, a non-profit initiative, became the world’s largest crowdsourced search for gender equality by building an empty museum where people could digitally submit documents from when Women’s Football was banned.

Ory Laboratory: Avatar Robot Café

Rankings • WARC Creative 100, 2021

ORY Laboratory, a robot company, used robot technology in Japan to demonstrate how disabled people are able to work.

Google: ViacomCBS Late Night Program Integrations

Case Study • AME Awards, Finalist, 2021

Google, a technology company, launched an international campaign to drive mass awareness for the release of its 'Year in Search' brand creative and drive video views for each late-night show segment.

Citrix: The Power of Three

Case Study • WARC Cases, November 2021

Citrix, a cloud computing company, increased pipeline for its new proposition in the US by combining first and third party data to optimise accounts.

Hewlett Packard Enterprise: Raising the pulse rate of CIOs with HPE GreenLake

Case Study • WARC Cases, November 2021

Hewlett Packard Enterprise (HPE), a software company, engaged IT decision makers in the healthcare sector in the US by creating a digital banner campaign that used x-ray images to show problems it could help fix.

The Global Innovation Policy Center: Highlight the role of IP in combating the pandemic

Case Study • SABRE Awards, South Asia, Gold, 2021

GIPC, The Chamber's Global Intellectual Property Center, launched a campaign in India to build a positive narrative around the role of IP, highlight its role to study and combat COVID-19 and raise awareness that every country stands to benefit from strong IP rights.

McAfee: Helping consumers stay safe at home

Case Study • SABRE Awards, LATAM, Gold, 2021

McAfee, a security software company, launched a campaign in Latin America to drive brand awareness, advise how consumers can protect their digital lives, and introduce the brand's core product line-up.

Behind the product – Why trust in tech isn’t skin deep

Article • Justin Westcott , WARC Exclusive, October 2021

Over the last decade, tech has been losing its extensive lead and the sector saw an all-time low this year in 17 out of 27 markets.

Google: Skills ignition SG – empowering Singaporeans today, for tomorrow

Case Study • SABRE Awards, APAC, Gold, 2021

Google, a technology company, launched a skills and training initiative in Singapore during the COVID-19 pandemic to assist people in the workplace.

Lenovo: From the world's factory to the world's engine

Case Study • SABRE Awards, APAC Best in Show & Global winner, 2021

Lenovo, a computer manufacturer, created a people-centric documentary film to showcase how manufacturers can transform their businesses with intelligent solutions from Lenovo.

Micron Technology: For all – an employer that values your differences

Case Study • SABRE Awards, APAC, Gold, 2021

Micron, a semiconductor company, emphasised its company values of diversity, equality and inclusion in Taiwan.

IBM’s APAC marketing head on how to build a brand from scratch

Article • Josie Tutty, Event Reports, B2B Marketing Leaders Virtual Forum APAC, May 2021

Kyndryl is IBM’s new infrastructure services provider and the tech giant shares how it created the brand on a clean slate.

Google: School of Life – Adulting with Google on YouTube Russia

Case Study • SABRE Awards, IN2, EMEA, 2021

Google, a technology company, launched 'School of Life' in Russia to enhance the educational experience for Russian YouTube viewers aged 18-24.

Apple: The whole working-from-home thing

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Apple, a technology brand, created an ad to drive the consideration of Apple products as a critical business investment in the US.

Intel: Justin gets real

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Intel, a technology company, launched a creative strategy in the US to show audiences that there is no limit to what you can do with a PC versus Apple.

Microsoft: Safe@Home

Case Study • SABRE Awards, Africa, Gold, 2021

Microsoft, a technology company, increased awareness of issues of violence against women in South Africa by launching a hackathon to ideate technology-based solutions to the problem.

Microsoft: Work.Reworked

Case Study • SABRE Awards, Africa, Gold, 2021

Microsoft, a technology company, supported businesses across Africa during the COVID-19 pandemic by launching research that gave them the facts and figures about the new normal.

Computers and Peripherals in the US

Article • Euromonitor Strategy Briefings, August 2021

Computers and peripherals sees a volume decline in 2021, although laptops is the exception and is able to maintain growth.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Changing channels in B2B: Shifting strategies in tech and telco markets

Article • WARC Exclusive, February 2021

An analysis of B2B marketing within the technology and telecoms sectors, in association with Spotify.
The WARC Guide to brands and the creator economy

Article • WARC Best Practice, October 2021

A summary of new thinking and best practice on brands and the creator economy.