Technology & electronics

Case Study • Design Business Association, Design Effectiveness Awards, Silver, 2020

Arçelik, a household appliances brand, increased sales in Turkey by redesigning its stores with the Arçelik Experience Centre, allowing customers to fully explore the products it has to offer.

LG Electronics: Café OLED by LG

Case Study • SABRE Awards, Gold, North America, 2020

LG Electronics, a home electronics company, increased awareness of its OLED TVs in the US by launching Café OLED, a sensory pop-up that let customers see and taste the bright colours of OLED.

Racold: Mind Your Language

Case Study • Sabiha Khan, Aakash Chatterjee, Provit Chemmani, WARC Awards, Entrant, Effective Innovation, 2020

Water heater brand Racold exploited Indians' e-commerce mistypes to spell a disproportionate increase in sales vs money spent in the highly competitive online market.

The household as a wellbeing world: Trends and opportunities

Article • Euromonitor Strategy Briefings, April 2020

Looks at why the household is becoming an epicentre for wellness activities and what areas offer opportunities.

KitchenAid cooks up innovative YouTube strategy

News • 04 March 2020

KitchenAid, the appliance brand owned by Whirlpool, deployed a smart ad sequencing strategy as it engaged consumers on YouTube, the video-sharing platform.

KitchenAid uses “moment marketing” YouTube strategy to boost awareness and recall

Article • Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020

KitchenAid, the home appliances line owned by Whirlpool, leveraged a dynamic YouTube ad campaign to drive brand awareness and recall.

Chinese appliance brand Vatti's weird wager on France's World Cup win pays off

Case Study • Jenny Chan, Case Studies on WARC, ROI Festival, October 2019

The little-known appliance maker Vatti capitalised on France's win in the 2018 FIFA World Cup, gambling on a marketing activation that paid off in absolute returns.

Samsung HOME

Case Study • Integrated Marketing Communications Council Europe, Gold, Innovative Idea, 2019

Samsung, a technology brand, promoted its line of home products during the summer festival season in Ireland by building a tech-enthused house in the festival woodlands, featuring its Home products.

How Philips targeted premium homes in Vietnam

Case Study • MMA Smarties, Bronze, Vietnam, 2019

Philips, a health technology company, built its own planning and targeting tool to increase sales among its target in Vietnam by serving them product ads.

Philips: Product to archetype content engine (PACE)

Case Study • MMA Smarties, Silver, Vietnam, 2019

Philips, a health technology company, launched a programmatic targeting campaign to reach consumers in a crowded advertising marketplace during Tet in Vietnam.

Racold by Ariston Thermo: Mind Your Language

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2019

Racold, a water heater and geyser brand, increased sales and ROI in India by showing the public targeted ads based on their misspelling of geysers.

Racold: Mind Your Language

Case Study • MMA Smarties, Gold, APAC and Gold, India, 2019

Racold, a water heater and geyser brand, increased sales and ROI in India by showing the public targeted ads based on their misspelling of geysers.

Eureka Forbes Ltd.: We kept India drinking healthy water – pincode by pincode

Case Study • Emvies, Gold, 2019

Eureka Forbes, the water and air purification company, increased sales of its water purification product in India by using data to identify areas with poor quality water.

Voice commerce: Turning an industry upside down

Article • Euromonitor Strategy Briefings, September 2019

An introduction to voice commerce, including ecosystems, Customer Lifetime Value and the road ahead for this new way to shop.

JennAir Bound By Nothing

Case Study • ARF Ogilvy Awards, Bronze, 2019

JennAir, the US premium appliance manufacturer raised sales and reversed declining brand health metrics by changing category expectations and embracing the truth that progress demands defiance.

KitchenAid: Made for Makers

Case Study • ARF Ogilvy Awards, Gold, 2019

KitchenAid, a brand of kitchen appliances, promoted its brand in the US by launching Made for Makers, a campaign that used personalised content to reach out to food makers.

Bosch Home Appliances: Happiness Starts at Home

Case Study • SABRE Awards, Asia-Pacific, Home & Furniture, Gold, 2019

Bosch, the home appliances brand, worked with influencers to exceed its sales target for its Unlimited vacuum cleaner among consumers in Singapore.

Livfast Batteries: Stating the Obvious

Case Study • Varchas Sinha, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019

Automobile battery manufacturer SAR Group created an unconventional commercial to cut through in a cluttered category and showcase its new Livfast brand in India.

Haier India: The Upside-Down Solution

Case Study • Varchas Sinha, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019

Consumer durables and electronics brand Haier used humour to turn the refrigerator category upside-down, increase enquiries and improve brand visibility in India.

Livguard Inverter Batteries: The Compelling Duality

Case Study • Varchas Sinha, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019

Inverter and battery brand Livguard used a strongly visual campaign to build its brand in India and establish itself as a key player in the category.

Livpure: Rivers in a bottle, to save India's rivers

Case Study • Yousuf Rangoonwala, Sanketa Kapse, WARC Prize for Asian Strategy, Entrant, 2019

Water purifier brand Livpure adopted a multi-channel approach to boost brand awareness and draw attention to an environmental emergency in India.

Livpure: Turning a decade-old tradition into a habit of saving water

Case Study • Yousuf Rangoonwala, Sanketa Kapse, WARC Prize for Asian Strategy, Entrant, 2019

Water purifier brand Livpure created an activation event backed by a digital film to highlight water wastage and increase brand preference among Mumbaikars.

Test launch is the new black: How learning in-market can optimise launch success

Research Paper • Erin Russeck and Jessica Bolger, ESOMAR, Congress, 2019

Drinkworks, the beverage innovation company, adopted a launch-and-learn strategy to bring its new-to-world Home Bar system to market in the US.

Haier Group (Consumer appliances)

Article • Euromonitor Profiles, August 2019

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

Beko: The D-Remote

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2019

Manufacturer Beko used online video, influencer marketing, PR and a specially created TV remote control to improve its brand relevance with men and increase sales of its smart TVs in Turkey.