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Google: Eclipse case study for Google nest labs

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Google, a technology company, saved energy across the US during the total solar eclipse by using its Nest thermostats to pre-cool homes before the event.

Fashion and electronics see largest online shopping growth

Data • Rob Clapp, WARC Data Points, June 2021

An overview of consumers shopping more or exclusively online or in store across different categories.

Kitchenaid: A Woman's Place – Fighting for equal possibilities in the kitchen

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Home appliance brand KitchenAid grew awareness and consideration in the US with a Hulu documentary and mentorship programme aimed at addressing the lack of women in professional culinary roles.

Lessons from China's recovery post-Covid-19: Consumer goods and service sector analysis

Article • Euromonitor Strategy Briefings, March 2021

Looks at China'a recovery post-Covid-19 across a range of sectors, including travel, consumer health, beauty and personal care and retailing.

Whirlpool Corp (Household and domestic)

Article • Euromonitor Advertiser Profiles, March 2021

This Company Profile from Euromonitor provides key details and analysis of Whirlpool Corp, the owner of brands such as Maytag and KitchenAid.

Broan: Come Home to Fresh Air

Case Study • SABRE Awards, IN2, North America, Best in Trade Shows & Awards, 2021

Broan, a brand of home ventilation products, promoted its SurfaceShield product in 2019 by launching a booth at the International Builders' Show and a supporting social campaign.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.

Shopping reinvented in home and garden

Article • Euromonitor Strategy Briefings, December 2020

This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.

Blueair: The Indoor-Pollution Alert System

Case Study • Anupama Basu, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020

Unilever created a digital mobile-first campaign based around an indoor Pollution Alert System to launch its air purifier brand, Blueair in the New Delhi market in India.

Haier Group (Consumer appliances)

Article • Euromonitor Advertiser Profiles, November 2020

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

Blueair: Pollution alert system

Case Study • MMA Smarties, Gold, X (Global), 2020

Blueair, an air purifier brand, increased brand and category awareness across India by launching personalised, real-time messages on mobile that notified consumers of the dangers of pollution in their area.

Bosch: New Beginnings

Case Study • SABRE Awards, APAC In2, 2020

Bosch, a home appliances brand, promoted its brand in Singapore against the challenging backdrop of the COVID-19 pandemic.

Blueair: Pollution Alert System

Case Study • Anupama Basu, WARC Awards for Asian Strategy, Entrant, 2020

Unilever created a digital mobile-first campaign based around an indoor Pollution Alert System to launch its air purifier brand, Blueair in the New Delhi market in India.

SodaStream: Striking for good

Case Study • SABRE Awards, Gold, EMEA, 2020

SodaStream, a manufacturing company, promoted its brand's push to be environmentally friendly and avoid single-use plastic by going on strike in France to encourage people to join the local climate change protest.

Arçelik: The Arçelik Experience Centre

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020

Arçelik, a household appliances brand, increased sales in Turkey by redesigning its stores with the Arçelik Experience Centre, allowing customers to fully explore the products it has to offer.

LG Electronics: Café OLED by LG

Case Study • SABRE Awards, Gold, North America, 2020

LG Electronics, a home electronics company, increased awareness of its OLED TVs in the US by launching Café OLED, a sensory pop-up that let customers see and taste the bright colours of OLED.

KitchenAid Small Appliances: Mix 'N' Match

Case Study • AME Awards, Gold, 2020

KitchenAid, a brand of kitchen appliances, increased attention and awareness in Canada by creating a dynamic billboard that mimicked the ever-changing colours of the CN Tower and matched them to one of KitchenAid's colours.

US, Home appliances Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the home appliances sector in the United States since 2007.

Bosch Turkey: Data-Driven Targeting with Oracle Data Cloud

Case Study • Deniz Gürses, Mustafa Öztürk, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

BSH Hausgeräte GmbH, a home appliances brand, used first-party data to micro-segment its audience and reduce its advertising campaigns' cost-per-acquisition rates in Turkey.

Racold: Mind Your Language

Case Study • Sabiha Khan, Aakash Chatterjee, Provit Chemmani, WARC Awards, Entrant, Effective Innovation, 2020

Water heater brand Racold exploited Indians' e-commerce mistypes to spell a disproportionate increase in sales vs money spent in the highly competitive online market.

Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.

The household as a wellbeing world: Trends and opportunities

Article • Euromonitor Strategy Briefings, February 2020

Looks at why the household is becoming an epicentre for wellness activities and what areas offer opportunities.

67% of Ramadan shopping occurs two weeks prior

Data • Rob Clapp, WARC Data Points, March 2020

An overview of Indonesian consumer activity during and in the weeks before Ramadan.

KitchenAid cooks up innovative YouTube strategy

News • 04 March 2020

KitchenAid, the appliance brand owned by Whirlpool, deployed a smart ad sequencing strategy as it engaged consumers on YouTube, the video-sharing platform.

KitchenAid uses “moment marketing” YouTube strategy to boost awareness and recall

Article • Reed Karaim, Event Reports, IAB Annual Leadership Meeting, February 2020

KitchenAid, the home appliances line owned by Whirlpool, leveraged a dynamic YouTube ad campaign to drive brand awareness and recall.

The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The WARC Guide to Marketing in the gaming ecosystem

Article • WARC Best Practice, September 2020

A summary of new thinking and best practice on marketing in the gaming ecosystem, from the WARC Guide.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.