Case Study•
SABRE Awards, Gold, North America, 2020
Hotwire, a hotel chain, promoted its last-minute travel deals to millennials in the US by creating a buzz-worthy campaign through a three-phased integrated program.
Goibibo, a travel commerce platform, engaged consumers in India by launching an AI-based targeting programme that delivered personalised communications to its audiences.
Young Muslim travellers have stopped waiting for countries and companies to adapt to their needs and are now taking matters into their own hands, according to new research by TBWA\Asia.
An estimated 1.8 million Muslims have arrived in Saudi Arabia for the annual Hajj pilgrimage, which begins today and continues until the middle of next week, and it comes as a new report has revealed global trends in flight bookings ahead of the ...
Case Study•
SABRE Awards, North America, Multimarket Campaign, Gold, 2019
KAYAK, a fare aggregator and travel metasearch engine, used the 2018 FIFA World Cup to encourage people to search for travel by creating a matchmaker app that provided US soccer fans with a surrogate team to support during the tournament.
Travel website and successful media in-houser, Lastminute.com has launched a consultancy, Playbook, that will help other brands follow its lead and bring both media planning and buying in house.
Article•
Brian Carruthers, Event Reports, European OOH Media Summit, May 2018
The Italian train station operator Grandi Stazioni uses innovative data sources to craft advertising in one of the most important retail occasions for many consumers.
LONDON: When it comes to researching their summer holiday destinations, two-thirds (65%) of young Gen Z British consumers prefer to do so on a laptop rather than a smartphone (24%), a new survey has revealed.
Article•
Research on WARC, GlobalWebIndex, Q3 2016
This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.
This article summarises some of the key findings into the digital behaviours and purchase journeys of vacation buyers, presented in infographic format.
SYDNEY/LONDON: The outlook for the duty free market in Asia continues to look upbeat, as a new study reports that it is growing at five times the global average.
Article•
Napatra Charassuvichakanich, Research on WARC, Think with Google, April 2016
This article provides an overview of Thailand's fast-changing mobile consumer behaviour with regard to the travel market, and offers brands practical tips for engaging them around major holiday events.
Article•
Jens Grefen, Admap, November 2015, pp. 40-41
This article shows how Munich Airport developed and launched a new brand idea, tagline and logo to reflect the joy of travel, authentic connections and meaningful moments.
Article•
Hilary Boys, Admap, November 2015, pp. 38-39
This article discusses Diageo's campaign for the JW Collection, made up of four miniature whisky bottles, which employed premium contemporary packaging to increase desire and devise sales.
Article•
Victoria Cook, WPP Atticus Awards, Merit, Media and Communications Planning, 2015
This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.
Case Study•
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015
This case study demonstrates how American Express, the financial services provider, proved the link between its Platinum Card product and premium travel experiences by revitalising the airport as a sales channel, and grew applications in Canada as a result.
Case Study•
Design Business Association, Bronze, Design Effectiveness Awards, 2015
This case study describes how cigar brand Davidoff Nicaragua used innovative design to build customer desire for a new brand of cigars in a market dominated by well-established players.
Case Study•
Design Business Association, Gold, Design Effectiveness Awards, 2015
This case study demonstrates how a new design transformed Johnnie Walker Collection, a set of four miniature JW whisky bottles, into a highly desirable gift pack.
Case Study•
Effie Worldwide, Bronze, North America Effies 2014
This case study describes how American Express Platinum Card, the financial services brand, revitalised airports as a marketing channel to attract affluent prospects in Canada.
This presentation by Havas Media, points out that airport retailing is worth $26 billion globally. The global study reveals that 15% of airport purchases are planned, 51% are pre-planned while 34% are impulse buys.
Case Study•
Design Business Association, Bronze, Design Effectiveness Awards 2012
The Bombay Sapphire Reign gift box was a seasonal promotional pack by the premium gin brand Bombay Saphire, run exclusively in the global travel retail market for Christmas 2009.
Research Paper•
Jérôme Goldberg, ESOMAR, Fragrance Research, Cannes, June 2009
The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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