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Where and how consumers shop in fashion and luxury goods

Article • Euromonitor Strategy Briefings, December 2020

Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.

Hotwire: Make it a Quickie

Case Study • SABRE Awards, Gold, North America, 2020

Hotwire, a hotel chain, promoted its last-minute travel deals to millennials in the US by creating a buzz-worthy campaign through a three-phased integrated program.

Goibibo: AI That Powers Experience For Millennials

Case Study • MMA Smarties, Finalist, India, 2019

Goibibo, a travel commerce platform, engaged consumers in India by launching an AI-based targeting programme that delivered personalised communications to its audiences.

Young Muslim travellers won’t wait for brands to adapt to their needs

News • 17 October 2019

Young Muslim travellers have stopped waiting for countries and companies to adapt to their needs and are now taking matters into their own hands, according to new research by TBWA\Asia.

Micro-moments that matter: How to effectively target Chinese travellers – Building a digital strategy that is embedded in the Chinese travellers journey

Research Paper • Emma Donnellan, Komal Roy and Yuan Liu, ESOMAR Conference papers, Congress, 2019

Pernod Ricard, an alcoholic beverages company, used research to help it reformulate its strategy to best target Chinese travellers.

Global flight trends in the lead up to Hajj 2019

News • 08 August 2019

An estimated 1.

KAYAK Helps US Soccer Fans Find A New Fandom

Case Study • SABRE Awards, North America, Multimarket Campaign, Gold, 2019

KAYAK, a fare aggregator and travel metasearch engine, used the 2018 FIFA World Cup to encourage people to search for travel by creating a matchmaker app that provided US soccer fans with a surrogate team to support during the tournament.

Lastminute.com opens Playbook, an in-housing consultancy

News • 10 April 2019

Travel website and successful media in-houser, Lastminute.

Travel-beauty sector looks to APAC for growth

News • 12 February 2019

Asia-Pacific is increasingly the focus for the travel-beauty retail sector as the region experiences some spectacular sales growth.

Grandi Stazioni Retail leverages data for DOOH

Article • Brian Carruthers, Event Reports, European OOH Media Summit, May 2018

The Italian train station operator Grandi Stazioni uses innovative data sources to craft advertising in one of the most important retail occasions for many consumers.

Laptops hold sway for holiday bookings

News • 03 November 2017

LONDON: When it comes to researching their summer holiday destinations, two-thirds (65%) of young Gen Z British consumers prefer to do so on a laptop rather than a smartphone (24%), a new survey has revealed.

Vacation Buyers: Examining their digital behaviors and purchase journeys

Article • Research on WARC, GlobalWebIndex, Q3 2016

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

Infographic: Vacation buyers' online habits

Article • Admap, March 2017, pp. 8-8

This article summarises some of the key findings into the digital behaviours and purchase journeys of vacation buyers, presented in infographic format.

Bright future for Asian duty free

News • 23 October 2016

SYDNEY/LONDON: The outlook for the duty free market in Asia continues to look upbeat, as a new study reports that it is growing at five times the global average.

The journey to Songkran goes mobile: Consumer travel trends in Thailand

Article • Napatra Charassuvichakanich, Research on WARC, Think with Google, April 2016

This article provides an overview of Thailand's fast-changing mobile consumer behaviour with regard to the travel market, and offers brands practical tips for engaging them around major holiday events.

Packaging the Johnnie Walker Collection

Article • Hilary Boys, Admap, November 2015, pp. 38-39

This article discusses Diageo's campaign for the JW Collection, made up of four miniature whisky bottles, which employed premium contemporary packaging to increase desire and devise sales.

Build brands with meaning

Article • Jens Grefen, Admap, November 2015, pp. 40-41

This article shows how Munich Airport developed and launched a new brand idea, tagline and logo to reflect the joy of travel, authentic connections and meaningful moments.

Culture Vulture, Luxury Edition 05

Article • Victoria Cook, WPP Atticus Awards, Merit, Media and Communications Planning, 2015

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

American Express Canada: Cloud 10 - Revitalizing the airport as an acquisition channel

Case Study • CASSIES (Canada), Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how American Express, the financial services provider, proved the link between its Platinum Card product and premium travel experiences by revitalising the airport as a sales channel, and grew applications in Canada as a result.

Davidoff Nicaragua: Explore, adventure and discovery

Case Study • Design Effectiveness Awards, Bronze, Design Effectiveness Awards, 2015

This case study describes how cigar brand Davidoff Nicaragua used innovative design to build customer desire for a new brand of cigars in a market dominated by well-established players.

Johnnie Walker Collection packaging

Case Study • Design Effectiveness Awards, Gold, Design Effectiveness Awards, 2015

This case study demonstrates how a new design transformed Johnnie Walker Collection, a set of four miniature JW whisky bottles, into a highly desirable gift pack.

Airport Shopping

Article • Research on WARC, Havas Media, 2013

This presentation by Havas Media, points out that airport retailing is worth $26 billion globally. The global study reveals that 15% of airport purchases are planned, 51% are pre-planned while 34% are impulse buys.

Bombay Sapphire Reign

Case Study • Design Effectiveness Awards, Bronze, Design Effectiveness Awards 2012

The Bombay Sapphire Reign gift box was a seasonal promotional pack by the premium gin brand Bombay Saphire, run exclusively in the global travel retail market for Christmas 2009.

Changi Airport Group: Building the Changi Airport brand - "The Feeling is First Class"

Case Study • David Tang and Neil Johnson, WARC Awards for Asian Strategy, Entrant, 2011

Changi Airport Group in Singapore was up against newer international air hubs such as Incheon, Dubai, Hong Kong, Beijing and Schiphol.

There is no retail like travel retail - “Retailtaiment” in Fragrance

Research Paper • Jérôme Goldberg, ESOMAR Conference papers, Fragrance Research, Cannes, June 2009

The presentation describes the Travel Retail market, from its creation in 1947 to today's performance, and how the Beauty products have mostly taken advantage of this channel.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
From running shops to serving customers: The Tesco turnaround story

Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020

Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.