Retail | WARC

Article • Euromonitor Strategy Briefings, June 2019

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

What's working in supermarkets and grocery

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the supermarkets and grocery category.

What's working in department stores

Article • WARC Category Intelligence, March 2018

Global strategies, campaign updates and trends in the department stores sector.

How Starbucks is using COVID-19 crisis to differentiate the brand

News • 03 August 2020

Starbucks, the coffee-house chain, is using the disruption of the COVID-19 pandemic to “move aggressively and further differentiate” its brand from competitors.

GWI Coronavirus Research: Multi-market research wave 5

Article • Research on WARC, July 2020

The fifth research wave provides an updated view on many of the themes covered previously, as well as examining new topics such as worries over a second wave, and reactions to initiatives such as track-and-trace.

McDonald’s prepares massive H2 marketing program

News • 30 July 2020

After a 70% reduction in US adspend activities in the COVID-19 shadow, McDonald’s has accrued a “sizable marketing war chest” it intends to invest in the back half of 2020, according to Chris Kempczinski, the QSR’s president and CEO.

Chipotle’s marketing strategy for being a 'leader in culture'

News • 30 July 2020

Chipotle, the fast-casual restaurant chain, is seeking to be a “leader in culture” with its marketing, a strategy that demands the ability to move at high speed.

Three ways that Starbucks is preparing for post-pandemic consumer needs

Article • Anna Hamill, WARC Exclusive, July 2020

Starbucks, the global coffee chain, is adapting to new consumer expectations and buying behaviours as it navigates the on-going COVID-19 pandemic.

Chipotle’s recipe for adapting at speed to cultural moments and COVID-19

Article • Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020

Chipotle, the fast-casual restaurant chain, has relied on a dynamic marketing culture as it adapts to the challenges of COVID-19 and broader societal shifts in the US.

Swiggy battles food delivery slump

News • 29 July 2020

Online food delivery in India has only recovered to half its pre-lockdown peak, according to Swiggy, which this week announced it is having to lay off more staff despite its sophisticated customer engagement strategy.

Netnography as a marketing research tool in the fashion industry in Southeast Europe

Article • Natyra Xharavina, Alexandros Kapoulas, and George Miaoulis, Jr., International Journal of Market Research, Vol. 63, No. 4, 2020, pp. 499-515

In the past decades, marketing has been revolutionized by digital sources, which provide marketers with rich information on potential consumers.

How M.A.C Cosmetics pivoted physical retail to e-commerce during COVID-19

Article • Anna Hamill, WARC Exclusive, July 2020

M.A.C Cosmetics, a leading global beauty brand, pivoted into e-commerce and digital brand experiences as COVID-19 shut down its physical retail stores.

Understanding customers through data is critical, especially under pressure

Article • Mukta Lad, Event Reports, MMA webinar, July 2020

India’s Zeotap and Swiggy share their insights from leveraging technology and data to cultivate customer intelligence for better marketing.

E-commerce players accelerate solutions and options for brands to engage

News • 20 July 2020

E-commerce platform Shopee has partnered with Google to launch Google Ads with Shopee, in a bid to help brands drive sales online.

How Walmart keeps its messaging relevant in a time of disruption

News • 20 July 2020

Walmart, the retailer, is aiming to mix cultural and contextual relevance, providing inspiration and supporting a sense of community in its messaging as it responds to the rapid evolution of consumer needs.

How customer insights help Walmart maintain relevance and build out e-commerce

Article • Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020

Walmart, the retailer, is leveraging strategic media partnerships as it seeks to serve consumers during the COVID-19 pandemic.

Retailers must rip up the playbook to create a more profitable future

Opinion • Lawrence Dodds, July 2020

This is the ideal moment for retailers to rip up the playbook and create change, argues UM’s Lawrence Dodds.

What's working in retail

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in retail.

How Marlin Brands accelerated digital to break through Australia’s COVID-19 lockdown

Article • Manik Godhwani, WARC Exclusive, July 2020

Marlin Brands’ Manik Godhwani shares some of the key lessons learnt in the company’s pandemic-driven dive into e-commerce during Australia’s lockdown phase.

2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.

Social media: the e-commerce kingpin

Opinion • Zoe Virtue, July 2020

Lockdown has forced businesses to fast-track their social commerce strategies. Mango Communications’ Zoe Virtue, who judged the Effective Social Strategy category at the 2020 WARC Awards offers inspiration in s-commerce from this year’s winners.

Alibaba eyes 2bn consumers globally

News • 13 July 2020

Despite the uncertainties occasioned by COVID-19 and US trade sanctions, Chinese tech giant Alibaba has set its sights on serving 2 billion consumers globally.

Confident consumers can drive recovery

News • 13 July 2020

The economic recovery from the impact of COVID-19 in the UK will be underscored by a divide between cautious consumers and those who want to compensate for lost time, new research shows.

Three-way points for navigating e-commerce in a post-pandemic world

Article • Alex Zhang, WARC Best Practice, July 2020

Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.