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How some brands live on even when their stores are gone

News • 20 October 2020

The value of a brand’s name, its reputation, its associations, often built up painstakingly over decades, seems more relevant than ever as online retailers struggle in a crowded space to find distinction, but in a world in which building them is more

Alibaba boosts New Retail strategy with Sun Art acquisition

News • 19 October 2020

Chinese e-commerce giant Alibaba is deepening its involvement in physical retailing by taking a controlling share in the country’s largest hypermarket network, Sun Art.

How to win in retail 5.0

Article • WARC Exclusive, October 2020

Ascential’s Generational Retail Development Framework (GRDF) identifies five generations of retail and assesses how CPG brands can succeed in the fifth-generation model which is set to gain traction in the near future.

Podcast campaigns deliver ROAS of $2.42

Data • Rob Clapp, WARC Data Points, October 2020

An overview of the average conversion rates of podcast advertising.

India, E-Commerce advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the e-commerce sector in India since 2013.

India, FMCG advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the FMCG sector in India since 2013.

India, Retail advertising spend by medium

Data • Cinzia Petio, WARC Data Points, January 2020

An overview of advertising spend by medium in the retail sector in India since 2013.

India, Telecoms advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the telecoms sector in India since 2013.

Japan, Retail advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the retail sector in Japan since 2008.

Could Amazon become a mall anchor?

News • 21 September 2020

Reports that Amazon is bidding for mall space to use for fulfilment centers hints at one likely evolution of the brick-and-mortar store in the modern shopping journey, from a place to browse to a place for pickup.

Competing for ‘eyeballs’ vital in digital commerce

News • 20 September 2020

A battle for “eyeballs” will play a central role in sorting the winners and losers in the evolving digital-commerce marketplace, meaning that brands and retailers need to master personalised messaging at scale.

How to prepare for the next generation of commerce

Article • Stephen Whiteside, Event Reports, World Retail Congress, September 2020

The coming “fifth generation” of retail will require members of this category, and the brands that rely on them, to make significant changes to their strategies.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

What Amazon’s reported bid for mall space means for the evolution of retail

Article • Kate Richling , WARC Exclusive, September 2020

Examines how buy online, pick up in store behavior will change the nature of retail.

Santa to come early to US stores – or maybe not at all

News • 08 September 2020

US retailers, facing the prospect of a Christmas like no other, are already making plans for a marketing strategy shakeup forced on them by the COVID-19 pandemic.

Drop in city centre footfall is local areas’ gain

News • 06 September 2020

While UK retail has long focused on the city centre, where work, hospitality and retail combined, the balance of power is shifting to the areas where people actually live as home working continues.

COVID-19 boosts location sharing

Data • Rob Clapp, WARC Data Points, September 2020

An overview of location opt-in rates by region and app vertical during the coronavirus (COVID-19) outbreak.

Future Group: Livin' the Future

Case Study • Subramanian Krishnan, WARC Prize for Asian Strategy, Entrant, 2020

Indian brick and mortar retail giant the Future Group launched a multi-channel campaign to address misconceptions about the brand in order to improve its valuation and attract essential investment.

Consumers least comfortable going to bars, clubs, sports events or concerts

Data • Rob Clapp, WARC Data Points, August 2020

An overview of consumers' level of comfort with going to different public places.

Indonesia optimistic as economy picks up and stimulus kicks in

News • 13 August 2020

Retail sales in Indonesia fell 17.

Amazon sales grow quickest but Loblaw extends its lead in Canadian retail

Data • Rob Clapp, WARC Data Points, August 2020

An overview of sales growth forecasts among the largest retailers in Canada in 2020.

ITV advertising revenue drops 43% in Q2, retail adspend down 57%

Data • Rob Clapp, WARC Data Points, August 2020

An overview of ITV's advertising revenue by category during the coronavirus (COVID-19) outbreak.

Is direct to consumer (D2C) the future of post-lockdown consumer goods?

Opinion • Christian Polman, August 2020

Earlier this year, lockdowns changed the face of retail overnight. No longer could people access most shops or retail outlets and supermarkets had to adapt to support vulnerable customers and key workers. Consumers, meanwhile, started looking for alternative solutions to meet their needs and desires.

How M.A.C Cosmetics pivoted physical retail to e-commerce during COVID-19

Article • Anna Hamill, WARC Exclusive, July 2020

M.A.C Cosmetics, a leading global beauty brand, pivoted into e-commerce and digital brand experiences as COVID-19 shut down its physical retail stores.

Retailers must rip up the playbook to create a more profitable future

Opinion • Lawrence Dodds, July 2020

This is the ideal moment for retailers to rip up the playbook and create change, argues UM’s Lawrence Dodds.

What we know about e-commerce and social commerce

Article • WARC Best Practice, August 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
Four ways hard-hit retailers can overcome the coronavirus crisis

Article • Low Lai Chow, Event Reports

From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
COVID-19 proves digital transformation is a business imperative that marketing must lead

Article • WARC Exclusive, March 2020

The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies.
Cannes Lions 2019: Insights from the Creative Effectiveness winners

Article • WARC Exclusive, July 2019

Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.