Article
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Brian Carruthers, Event Reports, Retail Week's Accelerating Ecommerce Week, February 2021
Retailers had to rapidly pivot to online shopping during 2020 and will have to further refine their e-commerce strategies in 2021.
News
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15 February 2021
Klarna, a payments brand that enables customers to buy goods in instalments, connected with the sneaker-loving community in the UK by launching a sneaker raffle that was entered using a consumer’s heartbeat, thus ensuring that bots were not able to m
Article
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Sam Peña-Taylor, WARC Exclusive, February, 2021
This article explores the key takeaways from Amazon’s record-breaking Q4 2020, a year in which pandemic necessity and heavy investment saw the company’s revenues and profits rocket.
Article
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Brian Carruthers, Event Reports, Web Summit, December 2020
Farfetch, the online marketplace for luxury brands and third-party resellers, is growing fast, and the single fastest-growing part of its business is one that highlights sustainability to consumers.
News
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26 January 2021
E-commerce is soaring in the US and, as Amazon’s need for rapid and reliable logistics grows, it is increasingly looking to build its own capacity to deliver.
Case Study
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DMA (UK), Gold, 2020
Klarna, a financial services brand, launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.
News
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12 January 2021
A crucial aspect of any e-commerce business is the return rate, but following a bumper holiday season, for some retailers the cost of taking a product back is too high, so customers can keep the product and still get their refund.
News
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23 December 2020
As many as one in five Shopify-powered retailer sites could pose some sort of risk to consumers, according to an analysis by data analytics company Fakespot.
Article
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WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Article
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Low Lai Chow, Event Reports, DigiCon Omni, October 2020
Lazada Philippines found its purpose in creating opportunities and social good during the pandemic.
News
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30 November 2020
2020 has been a very tough year for most retailers and, with the prospect of COVID-19 vaccines launching soon, it is understandable that many believe retail will return to normal next year.
Case Study
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MMA Smarties, Bronze, X (Global), 2020
Hindustan Unilever, a consumer goods company, turned a challenge into an opportunity in India by launching the app Essentials on Wheels, a contactless direct-to-home distribution channel, during the COVID-19 lockdown.
Case Study
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May Karim, Hana Khatib, WARC Media Awards, Entrant, Best Use of Data, 2020
E-commerce platform HiCart launched a digital data-optimisation campaign to reach US$1m in sales on a single day to celebrate its one-year anniversary in Lebanon.
Research Paper
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Neha Arora and Sonia Pall, ESOMAR Conference papers, APAC, 2020
Amazon, the online retailer, used semi-structured interviews to identify pain points in its customers' experience in India which helped it develop a new UI design, rolled out across all marketplaces.
Case Study
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Lindsey Jordan, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Digital retail platform eBay UK ran a multi-channel campaign during COVID-19 lockdown to publicise small businesses on its platform, attracting a record number of startups, boosting sales and improving brand metrics.
Case Study
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Lindsey Jordan, WARC Media Awards, Entrant, Effective Channel Integration, 2020
To position itself as a supporter of small businesses, eBay ran a campaign in the United Kingdom focused on helping small local companies join and succeed on its platform.
News
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16 November 2020
Chinese e-commerce giant JD.
News
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16 November 2020
The Autumn Nations Cup is rugby’s newest tournament and is unusual not just because it might be a one-off, introduced as southern hemisphere teams are unable to travel this year due to COVID-19, but also owing to Amazon’s newfound interest.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Amazon, an e-commerce site, improved customer perception surrounding its Alexa device in India by showing how its applications and skills suit everyone.
News
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12 November 2020
That biggest and most glitzy paean to consumerism, Alibaba’s Singles’ Day or 11.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Amazon, an e-commerce company, increased sales in India by launching an Amazon festival that used a house on wheels decorated with products from Amazon sellers to showcase the variety it has to offer.
Case Study
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SABRE Awards, APAC, Web-Based Business, Gold, 2020
Amazon, a tech company, held its first Amazon Global Selling online conference with the theme Go Global with Amazon in order to promote cross-border e-commerce.
News
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29 October 2020
Shopify, the Canadian e-commerce platform, has signed a deal with TikTok to allow its merchants to create and show shoppable content on the video-sharing site.
Opinion
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Gabey Goh, October 2020
E-commerce platform Shopee found itself playing an increasingly central role in consumers’ lives thanks to COVID-19 and lockdown measures. Regional Head of Marketing, Agatha Soh, speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about staying relevant to users and what the future holds for live streaming and e-commerce in Southeast Asia.
News
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19 October 2020
Chinese e-commerce giant Alibaba is deepening its involvement in physical retailing by taking a controlling share in the country’s largest hypermarket network, Sun Art.
