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Anecdotal evidence for CX/UX: When listening to small data in India gave a double digit million$ win worldwide to Amazon

Research Paper • Neha Arora and Sonia Pall, ESOMAR Conference papers, APAC, 2020

Amazon, the online retailer, used semi-structured interviews to identify pain points in its customers' experience in India which helped it develop a new UI design, rolled out across all marketplaces.

JD.com plans massive expansion of physical stores

News • 16 November 2020

Chinese e-commerce giant JD.

Amazon Global Selling: Go Global with Amazon online campaign

Case Study • SABRE Awards, APAC, Web-Based Business, Gold, 2020

Amazon, a tech company, held its first Amazon Global Selling online conference with the theme Go Global with Amazon in order to promote cross-border e-commerce.

Social commerce grows with TikTok/Shopify deal

News • 29 October 2020

Shopify, the Canadian e-commerce platform, has signed a deal with TikTok to allow its merchants to create and show shoppable content on the video-sharing site.

Shopee's Agatha Soh on why the future of e-commerce is localised

Opinion • Gabey Goh, October 2020

E-commerce platform Shopee found itself playing an increasingly central role in consumers’ lives thanks to COVID-19 and lockdown measures. Regional Head of Marketing, Agatha Soh, speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about staying relevant to users and what the future holds for live streaming and e-commerce in Southeast Asia.

Alibaba boosts New Retail strategy with Sun Art acquisition

News • 19 October 2020

Chinese e-commerce giant Alibaba is deepening its involvement in physical retailing by taking a controlling share in the country’s largest hypermarket network, Sun Art.

Taobao accelerates short video development

News • 14 October 2020

The lines between e-commerce and content platforms in China are starting to blur and Taobao, the country’s pre-eminent e-commerce platform, sees short videos playing an essential role in driving traffic and strengthening user stickiness; it’s a devel

Taobao is doubling down on short videos ahead of Singles Day. What does this mean for the industry?

Article • Alexander Wei, DLG, WARC Trends, October 2020

Why some foreign brands struggle with China e-commerce

Article • Josh Gardner, Kung Fu Data, WARC Trends, October 2020

E-commerce success is highly nuanced in China.

Why marketers need to adapt strategy when using Shopify

News • 07 October 2020

As e-commerce sales take off in the wake of the pandemic, brands are having to rethink how they sell to consumers.

Amazon shown restricting rivals’ ads on its service, new investigation finds

News • 23 September 2020

Amazon, the e-commerce and now advertising juggernaut, has been found limiting competitors’ ability to buy ads, in revelations that add to growing pressure on the company over alleged anti-competitive behaviour.

Groceries and electronics will drive APAC’s online retail rebound

News • 21 September 2020

Online retail sales will grow from US$1.

An introduction to Shopify for marketers

Article • Nate Shurilla, WARC Exclusive, September 2020

What advertisers need to know about hosted e-commerce platform builder Shopify.

Health apps saw rapid uptake in Q2

Data • Rob Clapp, WARC Data Points, September 2020

An overview of changes in global mobile app downloads, daily active users and average session length during the coronavirus (COVID-19) outbreak.

Udaan: Giving wings to small and medium scale businesses in India

Case Study • Rasika Fernandes, Sai Karthik, WARC Prize for Asian Strategy, Entrant, 2020

Online platform Udaan created a multimedia campaign, backed by on-ground activity, to promote the value of its online marketplace app to India's neighbourhood retailers.

Harnessing Amazon’s awareness potential

Article • Joel Davis, WARC Exclusive, August 2020

Three ways that brands can use Amazon’s advertising tools to deliver marketing outcomes.

What we know about e-commerce and social commerce

Article • WARC Best Practice, August 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

E-commerce to dominate future of health and beauty sector

News • 20 August 2020

The majority of global sales in the health and beauty sector are forecast to move online, to be controlled by four giants, three Chinese and one American, according to new figures.

Christmas 2020 will demand flexibility, eBay report shows

News • 11 August 2020

Christmas in the UK is the season that can make or break a retailer or brand’s year but is just one of the parts of life likely to be changed beyond recognition in 2020 – with the hobbies and practices taken up in lockdown front and centre, new resea

Three-way points for navigating e-commerce in a post-pandemic world

Article • Alex Zhang, WARC Best Practice, July 2020

Brands are now looking to transform the way they reach customers, but not all transformation is always good - here are three steps to adjust to the post-COVID e-commerce world.

Amazon shakes up UK grocery delivery

News • 28 July 2020

British shoppers struggling to get a grocery delivery slot for their online shop may soon have a new option as Amazon expands the coverage of its Amazon Fresh service.

UK fashion retailers struggle to gain from e-commerce boost

Data • Rob Clapp, WARC Data Points, July 2020

An overview of changes in website traffic in the UK during the coronavirus (COVID-19) outbreak for fashion, home and DIY, health and beauty, and grocery brands.

E-commerce players accelerate solutions and options for brands to engage

News • 19 July 2020

E-commerce platform Shopee has partnered with Google to launch Google Ads with Shopee, in a bid to help brands drive sales online.

Does a membership model work for premium goods?

News • 19 July 2020

Fresh from an initial, and ultimately failed trial, the premium online retailer Italic is rolling out a new strategy: to be a members-only business.

DTC brands struggled to attract new online shoppers during COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of global consumers purchasing from different e-commerce platforms for the first time during the novel coronavirus (COVID-19) outbreak.

What we know about e-commerce and social commerce

Article • WARC Best Practice, August 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
Four ways hard-hit retailers can overcome the coronavirus crisis

Article • Low Lai Chow, Event Reports

From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
COVID-19 proves digital transformation is a business imperative that marketing must lead

Article • WARC Exclusive, March 2020

The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies.
Cannes Lions 2019: Insights from the Creative Effectiveness winners

Article • WARC Exclusive, July 2019

Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.