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Shopify, Walmart and Pinduoduo lead e-commerce growth

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the top 13 B2C e-commerce companies between 2018 and 2020.

Pickup overtakes ship-to-home for online grocery orders

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the receiving methods used by online grocery shoppers in the United States.

Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:

Wakuda: A new online marketplace for black-owned businesses

Opinion • Nathaniel Wade and Albert Larter, April 2021

Wakuda is an online marketplace that elevates and supports independent Black-owned businesses in the UK. Co-founders Albert Larter and Nathaniel Wade explain why they launched the platform in August 2020, and how brands can support black-owned businesses.

$900bn more was spent at online retailers globally last year

Data • Rob Clapp, WARC Data Points, April 2021

An overview of e-commerce's share of retail sales across major markets.

Yalı Spor: The Great Google Shopping Hack

Case Study • MMA Smarties, Silver, EMEA, 2020

Yali Spor, a sportswear retailer, merged Google Analytics and CRM data to reduce the cost of sales and increase the conversion rate and return on investment (ROI).

Bodeboca: How did the Bodeboca acquisition campaigns outperform during lockdown?

Case Study • MMA Smarties, Silver, EMEA, 2020

Bodeboca, an online wine retailer, increased return on investment (ROI) and generated 85% more app downloads in Spain.

Online groceries most popular in APAC, growing quickest in North America

Data • Cinzia Petio, WARC Data Points (GlobalWebIndex), April 2021

An overview of online grocery shopping in Q4 2020.

After 2020: What’s next for India’s e-commerce scene?

Article • Kartik Iyer , WARC Exclusive, Spotlight India, April 2021

As e-commerce in India continues to evolve and develop, Publicis Commerce’s Kartik Iyer looks at what marketers need to focus their time and attention on.

How online retailers can maximize the impact of behavioral “nudges”

Article • Stephen Whiteside, Research on WARC, April 2021

Online retailers can leverage the power of behavioral “nudges” to influence purchase decisions made by digital shoppers, according to a study published in the Journal of Consumer Behavior.

sahibinden.com: 20th year anniversary

Case Study • MMA Smarties, Gold, Turkey, 2020

sahibinden.com, Turkey's first online marketplace, increased top of mind awareness and page views in Turkey by launching an emotive commercial aimed at the vehicle category.

Subscription services see rising popularity

Data • Rob Clapp, WARC Data Points, March 2021

An overview of interest in and use of subscription services across 12 markets.

Four questions to ask when building an e-commerce marketplace strategy

Article • Brian Carruthers, Event Reports, Retail Week’s Accelerating Ecommerce Week, February 2021

Online marketplaces have seen a surge in activity during a year of pandemic-driven lockdowns and stay-at-home orders.

Retail media trends to watch out for in 2021

Opinion • Patrick Miller, March 2021

This article is part of a series of articles from the WARC Guide to shoppable media.

Shopify’s four tips for e-commerce success in 2021

Article • Brian Carruthers, Event Reports, Retail Week's Accelerating Ecommerce Week, February 2021

Retailers had to rapidly pivot to online shopping during 2020 and will have to further refine their e-commerce strategies in 2021.

How payments brand Klarna won sneakerheads' hearts (and wallets)

News • 15 February 2021

Klarna, a payments brand that enables customers to buy goods in instalments, connected with the sneaker-loving community in the UK by launching a sneaker raffle that was entered using a consumer’s heartbeat, thus ensuring that bots were not able to m

Amazon ad sales up 66% in 2020, and three other lessons from a record Q4

Article • Sam Peña-Taylor, WARC Exclusive, February, 2021

This article explores the key takeaways from Amazon’s record-breaking Q4 2020, a year in which pandemic necessity and heavy investment saw the company’s revenues and profits rocket.

Fashion and sustainability the Farfetch way

Article • Brian Carruthers, Event Reports, Web Summit, December 2020

Farfetch, the online marketplace for luxury brands and third-party resellers, is growing fast, and the single fastest-growing part of its business is one that highlights sustainability to consumers.

It’s a buyer’s market for Amazon as it builds its next billion-dollar business

News • 26 January 2021

E-commerce is soaring in the US and, as Amazon’s need for rapid and reliable logistics grows, it is increasingly looking to build its own capacity to deliver.

Klarna: Heartbeats 4 Sneakers

Case Study • DMA (UK), Gold, 2020

Klarna, a financial services brand, launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.

Amazon, Walmart swallow return costs

News • 12 January 2021

A crucial aspect of any e-commerce business is the return rate, but following a bumper holiday season, for some retailers the cost of taking a product back is too high, so customers can keep the product and still get their refund.

Tiki: Everything You Need

Case Study • MMA Smarties, Silver, Vietnam, 2020

Tiki, an e-commerce platform, cooperated with Google and Facebook to make Tiki appear at the very first step in the customer journey to raise brand awareness and showcase products related to customers' needs.

Tiki: Shoppertainment

Case Study • MMA Smarties, Silver, Vietnam, 2020

Tiki, a Vietnamese e-commerce platform, partnered with Vietnamese singer Hien Ho to promote Maybelline New York through its platform.

Shopify experiences ‘growing pains’

News • 23 December 2020

As many as one in five Shopify-powered retailer sites could pose some sort of risk to consumers, according to an analysis by data analytics company Fakespot.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
What's working in retail

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in retail.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.