Rakuten Global Market will be ceasing operations from 1 June 2020, but the end of the cross-border marketplace site will not affect the local sites that the Japanese e-commerce platform operates around the world.
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Sam Peña-Taylor, Event Reports, DLD Sync, May 2020
The NYU Stern Professor of Marketing Scott Galloway explores how the most influential four tech firms are shaping up for a post-coronavirus environment.
China’s social media giant Weibo has launched its first foray into China’s frenetic e-commerce sector with Xiaodian, a tool that allows users to promote products being sold on other platforms.
E-commerce has been a crucial lifeline for consumers confined to their homes during the COVID-19 outbreak, but even China’s well-developed structures found themselves stretched; JD’s omnichannel fulfilment platform helped ease the pressures.
Case Study•
Suzzane Zhang, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.
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Ella Kidron, Yuchuan Wang, Brad Burgess, WARC COVID-19 Series, April 2020
As the coronavirus takes its toll on economies and businesses across the globe, JD provided insights into how the e-commerce giant coped with the pandemic in China that other retailers and marketplaces can take notes from.
Case Study•
Wendy Zha, Leon Liu, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
Chinese technology company Alibaba ran a campaign publicising its support for female entrepreneurship to increase brand awareness and affinity worldwide.
Focusing on marketplaces, and in particular Amazon, this research explores the impacts of the coronavirus outbreak on the retail landscape, uncovers learnings from previous examples and arms marketers with a comprehensive list of actionable insights to activate in these uncertain times.
China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.
Chewy, the online retailer selling pet food and supplies, has enjoyed a “higher degree of marketing efficiency” from its communications, and is seeing many new customers turn to its site as they stay indoors due to COVID-19.
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Stephen Whiteside, WARC COVID-19 Series, April 2020
Chewy, an online retailer that sells pet foods and supplies, believes that several factors can help make its business “recession-resilient” in the face of a likely period of wider economic distress.
Case Study•
Wendy Zha, Leon Liu, WARC Awards, Shortlisted, Effective Innovation, 2020
Chinese e-commerce platform Tmall used big data in a multi-channel campaign to build loyalty and increase sales without discounting or celebrity promotions.
Amazon will start offering its cashier-less technology to other retailers, it has announced, in a move that could help the e-commerce giant's cloud services business to dominate retail, even as customer reception remains unknown.
Meesho, a social commerce platform, launched a digital campaign that successfully increased its user acquisition numbers in India through geo-targeted ads and AI-driven algorithms.
Missguided, the online female fashion retailer, increased awareness and drove sales by integrating its clothing into the UK version of popular TV show Love Island.
Amazon Prime, a paid subscription service offered by Amazon, created a film series based on its original video content to show how its programmes impact people’s actions in real life.
Amazon, the online retailer, is introducing certain features similar to those found on social media to help brands engage in “conversations” with consumers.
Case Study•
Jenny Chan, Case Studies on WARC, ROI Festival, October 2019
Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases of its online books.
Wayfair, the online retailer, has yielded numerous advantages – from boosting efficiency to reducing costs – through enhancing its in-house marketing capabilities.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
Carrefour, the supermarket chain, proved its commitment to food quality and improved brand love through a direct campaign centred on a brand-owned experience in France.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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