Home Topics Industry sectors Retail

Retail

Latest
Most Read

Filter by

Restaurants & takeaways (1,216)

Online retail (870)

Supermarkets & grocery stores (683)

Clothing & fashion retail (474)

Furniture & furnishings retail (255)

Department stores (238)

Retail industry (general) (238)

Home improvement retail (123)

Pharmacies & drugstores (121)

Luxury retail (118)

Entertainment retail (90)

Electrical retail (76)

Shopping centres, malls (68)

Convenience retail (62)

Reward cards (28)

Travel retail (25)

Automotive accessories retail (19)

Search in

Case Studies (18)

Articles (43)

Research Papers (2)

News (44)

Opinion (3)

Data (8)

Rankings (0)

Show only

Recommended

(15)

Videos

(8)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

118 results found

Reset Filters

Search in

Case Studies (18)

Articles (43)

Research Papers (2)

News (44)

Opinion (3)

Data (8)

Rankings (0)

Show only

Recommended

(15)

Videos

(8)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

118 results found

Sort By

Farfetch marketing spend reaches a new high

Data • Cinzia Petio, WARC Data Points (Curated), November 2021

An overview of Farfetch's marketing spend.

Luxury sales to reach a new high of €283bn this year

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of global luxury goods sales between 2001 and 2021.

To level up in 'new retail' in China, focus on the fundamentals

Article • Bryce Whitwam, WARC Exclusive, Spotlight China, October 2021

Bryce Whitwam argues that brands in China must focus on building seamless shifts between multiple offline and online in order to reap the benefits of the ‘new retail’ movement.

Truly seamless: Sewing up O2O integration and new retail models in fashion

Article • Gianvito D'Onghia and Tanguy Laurent, WARC Exclusive, Spotlight China, October 2021

Creative Capital China’s Gianvito D'Onghia and Tanguy Laurent examine how offline to online ecosystems are being built at every level of the fashion industry’s retail marketing chain in China.

The post-COVID luxury landscape: Gen Z, digital couture and retail-tainment

Article • Emily Safian-Demers, WARC Exclusive, October 2021

The luxury market, like so many other industries, took a hit in the wake of the COVID-19 pandemic.

Driving brand loyalty through omnichannel retail: Case study of Sephora in China

Article • Research on WARC, February 2021

Data show the Chinese cosmetics market is projected to grow to $26bn by 2023 and that Chinese consumers use both online and offline channels to evaluate and purchase, but consumer loyalty in the Chinese market appears to be in decline.

Future of retail: Conscious rich Asians look to lifecycle luxury

Article • Belynda Sim, WARC Trends, July 2021

As shifting priorities alter long-held notions of luxury, TBWA\Singapore’s Belynda Sim looks at what will define 21st century premium in Asia.

Technology and retail: Get the balance right

Article • Asai Meyer and Terence Ling, WARC Trends, July 2021

TBWA\Hong Kong’s Asai Meyer and Terence Ling examine the balance that brands need to strike when applying advanced technology to retail operations.

What’s working in retail

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in retail.

Luxury sees strong revenue growth but struggles in Europe

Data • Rob Clapp, WARC Data Points (Curated), April 2021

An overview of the growth in revenue of major luxury companies including Hermès, LVMH and Kering.

Lessons from China's recovery post-Covid-19: Consumer goods and service sector analysis

Article • Euromonitor Strategy Briefings, March 2021

Looks at China'a recovery post-Covid-19 across a range of sectors, including travel, consumer health, beauty and personal care and retailing.

Reactivating luxury consumers in China with new value propositions

Article • Jenny Chan, WARC Exclusive, February 2021

It is essential to remember that Tmall is not just an e-commerce marketplace, but the biggest shopping ‘mall’ in the world and in that context, a luxury brand’s e-commerce content cannot be solely focused on selling and needs to significantly double down on storytelling and showcases.

Where and how consumers shop in fashion and luxury goods

Article • Euromonitor Strategy Briefings, December 2020

Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.

Sephora: Livestreaming on e-commerce Mini Program

Case Study • MMA Smarties, Gold, APAC, 2020

Sephora, a personal care and beauty brand, improved its Mini Program (MP) channel share and grew total sales in China by leveraging mobile-based livestreaming technology via WeChat.

Altagamma awards reveal luxury’s digital trends and growth areas

News • 08 December 2020

The pandemic has fueled a surge in the proportion of luxury items being bought online rather than in physical retail stores, according to a report into the personal luxury goods sector released to coincide with the Altagamma Digital Awards.

Sephora: Live Streaming on Ecommerce Mini Program

Case Study • MMA Smarties, Silver, X (Global), 2020

Sephora, a personal care and beauty brand, improved its Mini Program (MP) channel share and grew total sales in China by leveraging mobile-based livestreaming technology via WeChat.

Maison Birks: Spoiler Alert!

Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020

Jeweller Maison Birks drove sales of engagement rings by targeting potential customers via anonymous ads on social media in Canada and the US.

What's working in AR and VR

Article • WARC Category Intelligence, October 2020

Global strategies, campaign updates and trends in AR and VR.

Chinese consumers prefer to buy luxury clothes and jewellery in-store

Data • Rob Clapp, WARC Data Points (Curated), September 2020

An overview of luxury goods consumers in Mainland China and Hong Kong and online and offline retail.

Hong Kong’s luxury fashion brands see a decline in demand but purchase intent holds steady

Opinion • Ervin Ha, September 2020

YouGov's Ervin Ha looks at how luxury brands have fared in Hong Kong as the ongoing pandemic shifts consumer sentiment and purchase priorities.

Understanding consumer perceptions of luxury brands

Research Paper • Jenni Romaniuk and Ava Huang, Int. Journal of Market Research, Vol. 62, No. 5, 2020, pp. 546-560

Continuing the stream of luxury brand research that seeks to identify how luxury brands differ from non-luxury brands, we test whether the brand usage and attribute prototypicality influences on consumers' perceptual responses about non-luxury brands extend to luxury brands.

Influencer endorsements fail to influence purchase decisions

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), August 2020

An overview of purchase drivers and planned purchases of UK and US consumers who follow influencers on social media.

Why Southeast Asia’s fashion industry will survive COVID-19

Opinion • Isabelle Karina C. Romualdez, August 2020

It may feel like a retail apocalypse when it comes to how COVID-19 has impacted brick and mortar stores and consumer spending, but iPrice Group’s Isabelle Romualdez argues that interest is still high in SEA, and fashion brands have a chance to capture not just attention but wallets as well.

Does a membership model work for premium goods?

News • 19 July 2020

Fresh from an initial, and ultimately failed trial, the premium online retailer Italic is rolling out a new strategy: to be a members-only business.

$2bn knocked off APAC’s luxury-goods market in 2020

News • 30 June 2020

Spending in Asia-Pacific on luxury goods is set to contract by 3.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
What’s working in retail

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in retail.