Case Study•
Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2020
John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.
Case Study•
Design Business Association, Design Effectiveness Awards, Bronze, 2020
Marks & Spencer, a supermarket chain, launched its range of plant-based food, Plant Kitchen, in the UK with blue themed packaging that celebrates the power of plants.
South African retailer Woolworths used a chatbot on Facebook to create a persona-driven alternative to traditional food diary-based research, revealing deeper insights by boosting engagement and data quality.
Babyshop, a children’s retailer, challenged deep-rooted conventions and drove brand love among mothers in the Middle East by creating a new Arabic word for parenthood.
Article•
Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
Woolworths, the South African retailer, used a bot to conduct qual research on its customers’ food habits and motivations revealing insights that have adapted its comms and NPD.
John Lewis Partnership, the partnership of John Lewis & Partners and Waitrose & Partners, delivered positive engagement in the UK by creating a school production of the Queen song Bohemian Rhapsody.
John Lewis & Partners, a department store company, launched a Christmas ad in the UK featuring the story of Elton John and his piano to coincide with the success of the film Rocketman.
Myer, an Australian department store, launched a connected bauble that told parents whether their children were naughty or nice to increase sales in its stores across Australia during the Christmas period.
Case Study•
MMA Smarties, Bronze, North America, 2019
Department store chain Stage Stores hosted a holiday MMS trivia campaign, amplified by email and social media activity, to drive engagement for its mobile marketing programme among existing customers in the US.
Miniso, a Chinese retail brand, partnered with influencers and a digital geolocation app to stage the disappearance of one of its famous products in order to successfully increase brand awareness and engagement in Mexico.
John Lewis, the British retail partnership has seen a 23% increase in nocturnal spending in the last year, based on proprietary credit card data: around one in every 15 purchases made using the John Lewis credit card are made between midnight and ...
Case Study•
Mehak Jaini, Shesha Shukla, WARC Prize for Asian Strategy, Entrant, 2019
Retail giant Big Bazaar employed a multichannel strategy based on festivals in India to improve footfall to stores, and drive sales and an increase in preference.
Case Study•
Jaiprakash Tekwani, WARC Prize for Asian Strategy, Entrant, 2019
Retailer Big Bazaar used a multichannel approach to position itself as a player in the wedding market in India and boost sales, especially in the fashion and home sectors.
Case Study•
MIXX Awards, Silver, Branded Content and Video Advertising, 2019
MediaMarkt, a retailer for consumer electronics, created a campaign in Hungary which consisted of a 15-episode comedy web-series to advertise products in a MediaMarkt store.
American department store Kohl’s has talked up its “single biggest initiative” of the year: taking in and processing returns of products bought from Amazon, in an effort to bring customers into its more than 1,100 stores around ...
Case Study•
Marketing Society UK, The Brave Awards, Winner, Creative Use of Media, 2019
John Lewis & Partners, the department store chain, placed its brand into the hands of its 25,000 employees to see an 179% increase in conversion on website product pages in the UK.
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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