Opinion
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Jane Bloomfield, December 2020
Non-essential shops are open again in England today, but the outlook is grim for some big names. Kantar’s Jane Bloomfield says it’s time for a fundamental rethink of business strategies.
Case Study
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WARC Media Awards, Entrant, Effective Channel Integration, 2020
Mass retailer Canadian Tire tapped into the spirit of entrepreneurship to boost sales in Canada and prove it could be first to offer the new products consumers were seeking.
Opinion
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Lucy Aitken, October 2020
The incredibly consistent and highly effective journey over ten Christmas campaigns makes the John Lewis Gold-winning IPA Effectiveness paper a must-read, writes WARC’s Lucy Aitken.
Case Study
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IPA (UK), Gold, IPA Effectiveness Awards, 2020
John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.
Opinion
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Greg Revelle, June 2020
Greg Revelle is Chief Marketing Officer of Kohl’s, a major US retailer with 1100 stores in 49 states. He is a member of the ANA’s Global Leadership Coalition on COVID-19, in partnership with WARC and Cannes Lions. He talks to Catharine P. Taylor, US Commissioning Editor at WARC, about its COVID-19 media mix, adapting creative production to map quickening changes in consumer trends, and other issues during this unusual time.
Data
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Rob Clapp, WARC Data Points, June 2020
An overview of UK retailer sales forecast for 2020 before and after the novel coronavirus (COVID-19) outbreak.
Case Study
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Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2020
Marks & Spencer, a supermarket chain, launched its range of plant-based food, Plant Kitchen, in the UK with blue themed packaging that celebrates the power of plants.
Data
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Cinzia Petio, WARC Data Points, September 2019
An overview of advertising as a percentage of sales in the department stores sector in the United States since 2007.
Rankings
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WARC Effective 100, 2020
Almacenes Éxito, a retailer, increased sales and purchase frequency by siding with consumers to protest rising taxes in Colombia.
News
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10 March 2020
South African retailer Woolworths used a chatbot on Facebook to create a persona-driven alternative to traditional food diary-based research, revealing deeper insights by boosting engagement and data quality.
Rankings
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WARC Media 100, 2020
Babyshop, a children’s retailer, challenged deep-rooted conventions and drove brand love among mothers in the Middle East by creating a new Arabic word for parenthood.
Opinion
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BrandIndex, March 2020
During February, high street fashion retailer Marks & Spencer achieved the highest uplift in Ad Awareness of any brand in the UK.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
Woolworths, the South African retailer, used a bot to conduct qual research on its customers’ food habits and motivations revealing insights that have adapted its comms and NPD.
Rankings
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WARC Creative 100, 2020
John Lewis & Partners, a department store company, launched a Christmas ad in the UK featuring the story of Elton John and his piano to coincide with the success of the film Rocketman.
Rankings
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WARC Creative 100, 2020
Myer, an Australian department store, launched a connected bauble that told parents whether their children were naughty or nice to increase sales in its stores across Australia during the Christmas period.
Rankings
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WARC Creative 100, 2020
John Lewis Partnership, the partnership of John Lewis & Partners and Waitrose & Partners, delivered positive engagement in the UK by creating a school production of the Queen song Bohemian Rhapsody.
Case Study
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WARC Cases, 2018
Retailer Almacenes Éxito increased sales and purchase frequency by siding with consumers in a protest against rising taxes in Colombia.
Opinion
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BrandIndex, December 2019
In November, John Lewis achieved the highest uplift in Ad Awareness of any brand in the UK with a +27.6 change.
Case Study
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MMA Smarties, Bronze, X (Global), 2019
Stage Stores, a department store company, launched an MMS trivia campaign across the US to drive engagement and connect with its target.
Case Study
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MMA Smarties, Bronze, North America, 2019
Department store chain Stage Stores hosted a holiday MMS trivia campaign, amplified by email and social media activity, to drive engagement for its mobile marketing programme among existing customers in the US.
Case Study
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Jay Chiat Awards, Gold, Regional Strategy, 2019
Babyshop, a baby retail brand, used a multichannel approach and created a new Arabic word to drive brand meaning and sales in the Middle East.
Case Study
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MMA Smarties, Bronze, LATAM, 2019
Miniso, a Chinese retail brand, partnered with influencers and a digital geolocation app to stage the disappearance of one of its famous products in order to successfully increase brand awareness and engagement in Mexico.
News
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10 September 2019
John Lewis, the British retail partnership has seen a 23% increase in nocturnal spending in the last year, based on proprietary credit card data: around one in every 15 purchases made using the John Lewis credit card are made between midnight and six
Case Study
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Mehak Jaini, Shesha Shukla, WARC Prize for Asian Strategy, Entrant, 2019
Retail giant Big Bazaar employed a multichannel strategy based on festivals in India to improve footfall to stores, and drive sales and an increase in preference.
Case Study
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Jaiprakash Tekwani, WARC Prize for Asian Strategy, Entrant, 2019
Retailer Big Bazaar used a multichannel approach to position itself as a player in the wedding market in India and boost sales, especially in the fashion and home sectors.
