This article shows how Supercheap Auto, an Australian automotive accessories brand, used sponsorship of the Bathurst 1000 race to create an experiential retail success second only to Christmas in sales revenue.
Case Study•
Data and Marketing Association, Bronze, Best business to business campaign
This case study explores how TRW, a motor vehicle parts and accessories brand, launched a worldwide campaign to showcase its expertise and originality.
Case Study•
Jordan Murphy and Matthew Goodwin, WARC Prize for Connection Strategy, Entrant, 2015
This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.
Case Study•
Design Business Association, Bronze, Design Effectiveness Awards, 2015
This case study reveals how London's oldest luxury car dealership, H.R.Owen, successfully re-branded to create a visual identity befitting a luxury brand.
Case Study•
Kevin Teague, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp. 1579-1582
In 2003 Carlson Chevrolet Co., Inc., a Chevrolet car dealership located in Sandy, Oregon, just a few miles southeast of Portland, represented the Chevrolet-selling half of the Suburban Auto Group.
Case Study•
Data and Marketing Association, Bronze award, 2006
Elvis, Brilliant Media (media agency) and MCBD (advertising agency) put together this multimedia campaign for Subaru cars, winning bronze in the automotive category at the 2006 DMA Awards.
Case Study•
Steve McCarron and Peter Harris, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards, 2005
This paper illustrates one of the golden rules of retailing: ‘retail is detail’. Rather than using a ‘one size fits all’ approach, BDH\TBWA devised a framework for highly localised tactical advertising that could be fine-tuned to the needs of individual car repair centres.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage
A new Evidence series on key marketing questions
Category campaign data from recent case studies
By continuing to use the site, you agree to the use of cookies. You can change this and find out more here
