Home Topics Industry sectors Retail

Retail

Latest
Most Read

Filter by

Restaurants & takeaways (1,247)

Online retail (881)

Supermarkets & grocery stores (691)

Clothing & fashion retail (475)

Furniture & furnishings retail (261)

Retail industry (general) (245)

Department stores (240)

Home improvement retail (124)

Pharmacies & drugstores (123)

Luxury retail (119)

Entertainment retail (90)

Electrical retail (77)

Shopping centres, malls (68)

Convenience retail (65)

Reward cards (28)

Travel retail (25)

Automotive accessories retail (19)

Search in

Case Studies (15)

Articles (2)

Research Papers (0)

News (0)

Opinion (0)

Data (1)

Rankings (1)

Show only

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

19 results found

Reset Filters

Search in

Case Studies (15)

Articles (2)

Research Papers (0)

News (0)

Opinion (0)

Data (1)

Rankings (1)

Show only

Videos

(3)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

19 results found

Sort By

DieHard batteries: DieHard is back

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Advanced Auto Parts, an automotive aftermarket parts provider, launched 'DieHard is Back' in the US to increase awareness, purchase intent and sales for the DieHard brand during battery season.

Beaurepaires: Rapid media

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Beaurepaires, the tyre retailer, delivered a store re-opening campaign after the COVID-19 pandemic in Australia.

US, Automotive accessories retail Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points (Dynamic), May 2020

An overview of advertising as a percentage of sales in the automotive accessories retail sector in the United States since 2007.

Supercheap Auto: The Best Performing Oils Under The One Roof Campaign 2018

Case Study • WARC Cases, World Retail Awards 2019, Winner

Supercheap Auto, the automotive retailer, engaged customers in Australia and New Zealand in a low-interest category that led to 8.25% sales growth.

How Supercheap Auto created a retail bonanza with sports sponsorship

Article • Brooke Hemphill, Event Reports, Mumbrella Retail Marketing Summit, February 2017

This article shows how Supercheap Auto, an Australian automotive accessories brand, used sponsorship of the Bathurst 1000 race to create an experiential retail success second only to Christmas in sales revenue.

TRW Automotive Aftermarket: Real, eccentric, fanatic mechanics

Case Study • DMA (UK), Bronze, Best business to business campaign

This case study explores how TRW, a motor vehicle parts and accessories brand, launched a worldwide campaign to showcase its expertise and originality.

Mobil Delvac: Behind the wheels

Case Study • Jordan Murphy and Matthew Goodwin , WARC Prize for Connection Strategy, Entrant, 2015

This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.

Hammerhead Navigation: Hammerhead

Case Study • MMA Smarties, Silver, 2015

This case study describes how Hammerhead Navigation developed a new navigating system for bicycles.

Canadian Tire Retail: Ice Truck

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Canadian Tire influenced consumer behaviour around battery purchase, from being a grudge buy to an essential asset.

H.R. Owen: Brand refresh

Case Study • Design Effectiveness Awards, Bronze, Design Effectiveness Awards, 2015

This case study reveals how London's oldest luxury car dealership, H.R.Owen, successfully re-branded to create a visual identity befitting a luxury brand.

Halford's Motor Centres: Film - 'Bob' and 'Needles' (UK)

Rankings • WARC Creative 100, 2014

Contains the film creative 'Bob' and 'Needles' for Halford's Motor Centres by the agency Mother in United Kingdom.

DAF Trucks/PACCAR Parts: Market to the MAX

Case Study • Euro Effies (pan-European), Gold, Euro Effies, 2011

PACCAR Parts is a division of PACCAR and is responsible for the after-market parts supply of PACCAR truck brands (including DAF).

Midas: Midas Program

Case Study • DMA (US), Leader, ECHO Awards, 2009

Midas is the leading car repair shop in Spain. Recession was affecting its business badly with a decline in car sales and car use.

Suburban Auto Group: Trunk Monkey campaign

Case Study • Kevin Teague, Gale classic cases (US), Volume 2, 2007, pp. 1579-1582

In 2003 Carlson Chevrolet Co., Inc., a Chevrolet car dealership located in Sandy, Oregon, just a few miles southeast of Portland, represented the Chevrolet-selling half of the Suburban Auto Group.

International Motors Group

Case Study • DMA (UK), Bronze award, 2006

Elvis, Brilliant Media (media agency) and MCBD (advertising agency) put together this multimedia campaign for Subaru cars, winning bronze in the automotive category at the 2006 DMA Awards.

ATS Euromaster - A new paradigm for tactical retailer advertising

Case Study • Steve McCarron and Peter Harris, IPA (UK), Bronze, IPA Effectiveness Awards, 2005

This paper illustrates one of the golden rules of retailing: ‘retail is detail’. Rather than using a ‘one size fits all’ approach, BDH\TBWA devised a framework for highly localised tactical advertising that could be fine-tuned to the needs of individual car repair centres.

Carland

Case Study • RAB (UK), Radio Advertising Effectiveness case study, 1998

The campaign objectives were to create awareness of the Carland Stores, increase customer footfall and achieve brand status.

Halfords: We're nuts about salience Changing the public perspective

Case Study • Michael Wade, APG (UK), Creative Planning Awards, 1997

1996: Halfords is the dominant single player in a number of the areas, such as bikes, car parts, car accessories and garage servicing.

The Dodge Boys and How They Changed The Concept of Association Advertising

Article • James D. Grant, Classic Speeches - 4As, 1967

In his speech at the American Association of Advertising Agencies (4A's) 1967 Central Region Annual Meeting, James D.

Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2021

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in retail

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in retail.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Where and how consumers shop in fashion and luxury goods

Article • Euromonitor Strategy Briefings, December 2020

Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.