Retail
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Data • Cinzia Petio, WARC Data Points, May 2020
Case Study • WARC Cases, World Retail Awards 2019, Winner
Article • Brooke Hemphill, Event Reports, Mumbrella Retail Marketing Summit, February 2017
Case Study • DMA (UK), Bronze, Best business to business campaign
Case Study • Jordan Murphy and Matthew Goodwin , WARC Prize for Connection Strategy, Entrant, 2015
Case Study • MMA Smarties, Silver, 2015
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
Case Study • Design Effectiveness Awards, Bronze, Design Effectiveness Awards, 2015
Rankings • WARC Creative 100, 2014
Case Study • Euro Effies (pan-European), Gold, Euro Effies, 2011
Case Study • DMA (US), Leader, ECHO Awards, 2009
Case Study • Kevin Teague, Gale classic cases (US), Volume 2, 2007, pp. 1579-1582
Case Study • DMA (UK), Bronze award, 2006
Case Study • Steve McCarron and Peter Harris, IPA (UK), Bronze, IPA Effectiveness Awards, 2005
Case Study • RAB (UK), Radio Advertising Effectiveness case study, 1998
Case Study • Michael Wade, APG (UK), Creative Planning Awards, 1997
Article • James D. Grant, Classic Speeches - 4As, 1967
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Article • WARC Exclusive, April 2020
Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows. -
Article • WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases. -
Article • WARC Exclusive, July 2020
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards. -
Article • WARC Exclusive, March 2020
The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies. -
Article • Low Lai Chow, Event Reports
From handbags to hand sanitisers, the coronavirus impact on retail is challenging. -
Article • Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
