Retail
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Data • Cinzia Petio, WARC Data Points, May 2020
Case Study • WARC Cases, World Retail Awards 2019, Winner
Article • Brooke Hemphill, Event Reports, Mumbrella Retail Marketing Summit, February 2017
Case Study • DMA (UK), Bronze, Best business to business campaign
Case Study • Jordan Murphy and Matthew Goodwin , WARC Prize for Connection Strategy, Entrant, 2015
Case Study • MMA Smarties, Silver, 2015
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
Case Study • Design Effectiveness Awards, Bronze, Design Effectiveness Awards, 2015
Rankings • WARC Creative 100, 2014
Case Study • Euro Effies (pan-European), Gold, Euro Effies, 2011
Case Study • DMA (US), Leader, ECHO Awards, 2009
Case Study • Kevin Teague, Gale classic cases (US), Volume 2, 2007, pp. 1579-1582
Case Study • DMA (UK), Bronze award, 2006
Case Study • Steve McCarron and Peter Harris, IPA (UK), Bronze, IPA Effectiveness Awards, 2005
Case Study • RAB (UK), Radio Advertising Effectiveness case study, 1998
Case Study • Michael Wade, APG (UK), Creative Planning Awards, 1997
Article • James D. Grant, Classic Speeches - 4As, 1967
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Article • WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases. -
Article • WARC Exclusive, July 2020
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards. -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Data • Rob Clapp, WARC Data, April 2021
This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: -
Article • Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base. -
Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
