Article
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WARC Category Intelligence, May 2018
Global strategies, campaign updates and trends in the DTC and prescription products category.
Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.
News
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29 June 2020
GlaxoSmithKline (GSK), the healthcare company, has categorised its brand portfolio into four groups as part of its strategy to provide the best support to consumers during the COVID-19 pandemic.
News
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11 June 2020
Health communications face a truly unique suite of challenges, but many of the elements that set it and its practitioners apart have also created a set of standards and stereotypes that need updating – a new whitepaper from Havas Lynx Group seeks ...
Article
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Havas Lynx Group, Research on WARC, June 2020
This Havas White Paper outlines how pharma brands can make the most efficient and effective media choices.
Article
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Geoffrey Precourt, Event Reports, ANA Webinar, June 2020
Major corporations like Johnson & Johnson, the healthcare giant, are increasingly taking a stance on critical issues such as racial injustice.
Case Study
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SABRE Awards, Gold, North America, 2020
Northwell Health, a non-profit integrated healthcare network, promoted its new publication, The Well, by creating a map of the most in-demand content through hyper-focused outreach in the US.
Case Study
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SABRE Awards, Gold, North America, 2020
Omron Healthcare, a healthcare products brand, promoted its blood pressure smartwatch by launching at CES in the US and creating a PR dinner that provided the press with samples of the product.
Case Study
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SABRE Awards, Gold, North America, 2020
Johnson & Johnson, a medical device, pharmaceutical and consumer packaged goods company, created a 360-degree engagement program to show its commitment to advancing global health at the World Economic Forum.
Case Study
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SABRE Awards, Gold, North America, 2020
Band-Aid, a brand of adhesive bandages produced by Johnson & Johnson, created bandages that contribute a percentage of sales to the fight against HIV/AIDS, acting as a badge of honour for supporters in the US.
Article
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Geoffrey Precourt, WARC Exclusive, May 2020
GE Healthcare Partners, a unit of General Electric focused on providing solutions and services to organizations focused on healthcare, is putting client stories at the heart of its marketing.
Article
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Sameer Desai and Ashish Mahajan, WARC COVID-19 Series, May 2020
With lockdown measures, social distancing and strain on existing healthcare systems thanks to COVID-19, life sciences companies need a whole new model for reaching key stakeholders.
News
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27 April 2020
Bond Capital’s Mary Meeker drew out a series of the themes emerging from both business and governmental responses to COVID-19 – here are some of the insights.
Article
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Sam Peña-Taylor, WARC COVID-19 Series, April 2020
A distillation of Mary Meeker’s annual Internet Trends report, with particular reference to the COVID-19 crisis and topics of interest to WARC readers.
Case Study
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Kush Anand, Jitender Dabas, WARC Awards, Entrant, Effective Innovation, 2020
End-of-life care provider Healthcare at Home raised awareness about the lack of living wills in India, encouraging people to create their own to ensure dignified death.
Case Study
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Maxine Thomas, WARC Awards, Entrant, Effective Innovation, 2020
Antiseptic brand Betadine launched a new product in Canada, stealing market share from competitors and driving behaviour change.
Case Study
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Jessica Joseph, John Ebeling, WARC Awards, Shortlisted, Effective Content Strategy, 2020
US-based lube brand K-Y created a platform to normalise conversations about women's sexuality through a docuseries in order to regain lost market share.
Article
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Carsten Wierwille, WARC COVID-19 Series, April 2020
The COVID-19 pandemic has spurred new approaches to creative innovation which are likely to endure.
Case Study
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Kaori Yatsu, Akie Suzuki, WARC Awards, Silver, Effective Use of Brand Purpose, 2020
Plaster brand Band-Aid created a multiplatform campaign to appeal to younger consumers and, in the process, launched a new movement in the job-hunters' market in Japan.
Case Study
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Dania Azymova, Alexandra Kondrashtina, Dmitry Anureev, WARC Awards, Shortlisted, Effective Innovation, 2020
Voltaren, an over-the-counter topical pain treatment, launched an online diagnostic tool to defend market share and justify its premium status in Russia.
News
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16 March 2020
The global pharma company GSK looked to the lead users of its cold and flu products to understand a range of possible innovations, both in terms of improvements and more radical leaps using a modern version of a tested technique.
Rankings
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WARC Effective 100, 2020
Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.
Rankings
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WARC Effective 100, 2020
Mucinex, the cold and flu medicine brand, connected with Americans by calling them out for getting ‘sick’ the day after the Super Bowl.
Rankings
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WARC Effective 100, 2020
Savlon, the personal care brand, increased sales of its hand-wash product in India by making it easier to access and use through new hand wash sachets and chalk sticks.
