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Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

AstraZeneca: New Normal Same Cancer

Case Study • SABRE Awards, EMEA, Gold, 2021

AstraZeneca, a pharmaceutical company, encouraged people to get checked for cancer with its global campaign New Normal, Same Cancer.

Novartis: How Novartis recast the pharmaceutical industry as the go-to destination for top tech talent

Case Study • SABRE Awards, EMEA, Gold, 2021

Novartis, a pharmaceutical company, recast the pharmaceutical industry as the go-to destination for top tech talent.

Association of Innovative Pharmaceutical Industry: The birth of a new influencer – Vaxinator fights hoaxes

Case Study • SABRE Awards, EMEA, Gold, 2021

The Association of Innovative Pharmaceutical Industry (AIFP), a pharmaceutical association, created an avatar to convince people in Slovakia that vaccines are safe and effective.

Exscientia: Disrupting the PharmaTech Industry

Case Study • SABRE Awards, EMEA, Gold, 2021

Existentia, a pharmatech company, increased awareness of the brand in the UK ahead of announcing its drug breakthrough.

What we know about pharma and healthcare marketing in the US

Article • WARC Best Practice, July 2021

Examines pharma and healthcare marketing in the US in light of the the COVID-19 pandemic, which has highlighted the deficiencies and inequities of the US healthcare system.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points, July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Echosens ‘2.0’: Brand as the platform for innovative B2B change management

Article • Sue Mizera and James Risch, WARC Exclusive, July 2021

This in-depth case study explores the creation of a vision, mission and core values for a pharmaceutical technology company to develop a clear B2B brand strategy that underpinned a new strategic focus for the organisation for the long term.

Germany, Pharma & Healthcare advertising spend by medium