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Rennie: Flirt for Food

Case Study • SABRE Awards, EMEA, Gold, 2021

Rennie, a heartburn remedy, increased sales in the UK and Ireland by creating branded profiles on Tinder to encourage people to fall back in love with their favourite food.

What we know about pharma and healthcare marketing in the US

Article • WARC Best Practice, July 2021

Examines pharma and healthcare marketing in the US in light of the the COVID-19 pandemic, which has highlighted the deficiencies and inequities of the US healthcare system.

Bayer’s Patricia Corsi on healthcare marketing: ‘It's so important to focus on simple ideas’

Opinion • Anna Hamill, June 2021

Patricia Corsi, Global Chief Marketing and Digital Officer at Bayer Consumer Health and a juror in the Health and Wellness category at Cannes Lions 2021, spoke to WARC’s Anna Hamill about creativity in healthcare marketing, judging highlights, and how healthcare will evolve post-pandemic.

GSK’s Tamara Rogers: ‘Experience is everything, irrespective of brand or product’

Opinion • Anna Hamill, June 2021

Consumer healthcare brands have seen demand boom during the COVID-19 pandemic. GSK Consumer Healthcare’s Global Chief Marketing Officer, Tamara Rogers, shared with WARC’s Anna Hamill how the brand is embracing an uptick in e-commerce shopping.

Brand in action: How BuffX turned candy into its X factor

Opinion • WARC, June 2021

BuffX founder Kang Le shares how his functional food brand achieved rapid e-commerce success with nutritional gummies that target strong consumer need for good sleep and energy as well as good eye, immunity, digestion and liver health.

Safeguarding information quality is key to building trust in the healthcare sector

Article • Carolyn Paul, WARC Exclusive, June 2021

In Spring 2020, Edelman’s Trust Barometer revealed trust in the healthcare sector had reached an all-time high.

Centrum: GSK Centrum GNE

Case Study • MMA Smarties, Gold, MENA, 2020

Centrum, a brand of multivitamins produced by GSK, reached consumers with a gamified mobile campaign in the UAE.

ACUVUE: Optical retailers’ digital business transformation

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

During the Covid-19 pandemic in Russia, Acuvue, a company that produces contact lenses, had to set up an e-commerce platform to ensure that Russian consumers continued to access eye products.

Sudocrem: From Sudocrem to Super-crem

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Irish antiseptic cream Sudocrem identified a key category motivator in a TV and digital campaign to reverse declining UK sales in a declining category.

How Sanofi took control of its global digital operation

Article • Sam Peña-Taylor, Event Reports, Advertising Week Europe, May 2021

Sanofi Consumer Healthcare in-housed its global digital operation to find efficiencies and prepare for a more privacy-conscious world.

Understanding the cannabis opportunity for CPG manufacturers

Article • Stephen Whiteside, Event Reports, SXSW, March 2021

Marketers in the consumer packaged goods (CPG) sector could have a major opportunity if they find ways to tap the long-term growth potential of the cannabis sector.

Canopy Growth: Martha Stewart CBD Launch

Case Study • SABRE Awards, Gold, North America, 2021

Martha Stewart, an American businesswoman, increased sales of her new CBD line in the US by launching a campaign that turned her calm mindset into something people could channel through CBD.

How Johnson & Johnson found new ways to feed the innovation pipeline

Article • Brian Carruthers, Event Reports, MRS Impact Conference, March 2021

Johnson & Johnson Consumer Health set out to identify more – and better – innovation opportunities around allergy.

Fenistil: CheckDerm, powered by AI

Rankings • WARC Media 100, 2021

Topical antihistamine cream Finistil changed consumer perceptions and showed its expertise by launching an AI diagnostic tool to help consumers identify and treat common skin problems.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Voltaren: Osteoscan

Rankings • WARC Media 100, 2021

Voltaren, an over-the-counter topical pain treatment, defended market share and increased sales by launching an online diagnostic tool for osteoarthritis in Russia.

Preparation H: Back There Care Campaign

Rankings • WARC Media 100, 2021

Haemorrhoid treatment cream Preparation H increased brand awareness among young male consumers in the US by repurposing viral videos within branded ads and launching digital placement ads.

Lessons from China's recovery post-Covid-19: Consumer goods and service sector analysis

Article • Euromonitor Strategy Briefings, March 2021

Looks at China'a recovery post-Covid-19 across a range of sectors, including travel, consumer health, beauty and personal care and retailing.

Berocca: Get Supercharged At 2PM

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021

Berocca, an energy vitamin tablet brand, increased sales in Vietnam with its campaign Get Supercharged with Berocca at 2pm by releasing a music video and hosting a hashtag challenge.

MUCINEX® Changes the OTC Landscape By Going DTC

Case Study • SABRE Awards, IN2, North America, Best Use of Social Networks, 2021

Mucinex, a cold and flu medicine, produced its own line of clothing and held a live fashion show on YouTube to provide comfort to people when they're feeling unwell in order to increase online sales.

Mucinex: Beat the Zombie Funk with Mucinex

Case Study • SABRE Awards, IN2, North America, Best Earned Media with Influencers and Communities, 2021

Mucinex, the cold and flu medicine brand, launched a pop-up event and series on TikTok to promote its new Nightshift medicine among younger consumers.

Bayer AG (Pharmaceutical and healthcare)

Article • Euromonitor Advertiser Profiles, February 2021

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Where consumers shop for consumer health

Article • Euromonitor Strategy Briefings, January 2021

An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.

Bye Bye Fever: Penguin Hunting

Case Study • MMA Smarties, Silver, Vietnam, 2020

Hisamitsu, a pharmaceutical company, wanted to familiarise mothers in Vietnam with its cooling fever relief pad product Bye-Bye Fever.

Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
COVID-19: Consumer spending and media habits in the UK

Data • Marte Aune, Rob Clapp, WARC Data, May 2020

This report analyses consumer spending and media habits in the UK during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.
Digital strategy in healthcare marketing: Admap summary deck

Article • Admap Magazine, January 2020

A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Where consumers shop for consumer health

Article • Euromonitor Strategy Briefings, January 2021

An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.