Case Study
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SABRE Awards, Gold, North America, 2020
Band-Aid, a brand of adhesive bandages produced by Johnson & Johnson, created bandages that contribute a percentage of sales to the fight against HIV/AIDS, acting as a badge of honour for supporters in the US.
Case Study
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Maxine Thomas, WARC Awards, Entrant, Effective Innovation, 2020
Antiseptic brand Betadine launched a new product in Canada, stealing market share from competitors and driving behaviour change.
Case Study
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Kaori Yatsu, Akie Suzuki, WARC Awards, Silver, Effective Use of Brand Purpose, 2020
Plaster brand Band-Aid created a multiplatform campaign to appeal to younger consumers and, in the process, launched a new movement in the job-hunters' market in Japan.
Case Study
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Dania Azymova, Alexandra Kondrashtina, Dmitry Anureev, WARC Awards, Shortlisted, Effective Innovation, 2020
Voltaren, an over-the-counter topical pain treatment, launched an online diagnostic tool to defend market share and justify its premium status in Russia.
News
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16 March 2020
The global pharma company GSK looked to the lead users of its cold and flu products to understand a range of possible innovations, both in terms of improvements and more radical leaps using a modern version of a tested technique.
Rankings
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WARC Effective 100, 2020
Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.
Rankings
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WARC Effective 100, 2020
Mucinex, the cold and flu medicine brand, connected with Americans by calling them out for getting ‘sick’ the day after the Super Bowl.
Rankings
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WARC Effective 100, 2020
Savlon, the personal care brand, increased sales of its hand-wash product in India by making it easier to access and use through new hand wash sachets and chalk sticks.
Rankings
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WARC Media 100, 2020
Thrush cream brand Canesten drove brand recall in Australia by creating a comedy musical video about suffering from the condition.
Rankings
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WARC Media 100, 2020
Berocca, a vitamin supplement brand, changed brand perceptions in the UK by sending Ant Middleton, an ex-special forces soldier, to climb Everest.
Article
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Sam Peña-Taylor, Event Reports, IIeX Europe, February 2020
GSK, the global pharma company, and Ipsos, the research company, explore what innovations are emerging from lead users to shape comms and new products.
Rankings
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WARC Creative 100, 2020
Vicks, an over-the-counter medication brand, increased market share in India by launching an online film that told the story of a young girl with a rare skin condition and how her adoptive parents’ touch of care helped her.
Article
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Euromonitor Profiles, February 2020
This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser, the owner of brands such as Mucinex and Gaviscon.
Case Study
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SABRE Awards, IN2, North America, Healthcare, 2020
Nicorette, a nicotine replacement therapy brand, increased awareness and sales of its new lozenges in the US by partnering with former smoker and NASCAR legend Dale Earnhardt Jr.
Case Study
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SABRE Awards, IN2, North America, Best New Company Launch, 2020
Clio, a design-forward consumer products company with a focus on personal-care products, launched its new plusOne vibrator brand through articles in a millennial-focused title in the US that showed women the importance of owning their sexual wellness.
Article
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Euromonitor Profiles, January 2020
This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.
Case Study
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Integrated Marketing Communications Council Europe, Silver, Brand Building (Outbound marketing), 2019
NeoBorocillina, a brand of sore throat treatments, promoted its new line of sore throat products aimed at children in Italy by creating videos based on children's imagination.
Research Paper
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MRS Awards, Finalist, MRS Award for Applications of Research, 2019
Reckitt Benckiser, a consumer goods company, investigated the reasons for disappointing face mask sales and how it could empower consumers to take responsibility for their health in India.
Article
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Euromonitor Profiles, November 2019
This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson in the consumer health category.
Article
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Euromonitor Profiles, November 2019
This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.
Case Study
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WARC Media Awards, Shortlisted, Best Use of Data, 2019
Children's Panadol created a custom algorithm to drive sales and deliver outstanding results in Australia.
Case Study
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Amy Francis, WARC Media Awards, Shortlisted, Effective Channel Integration, 2019
Thrush cream brand Canesten broke category conventions to make its name synonymous with thrush, getting women to recall and ask for the brand by name.
Case Study
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MMA Smarties, Gold, Vietnam, 2019
Sexual health brand Durex used an always-on mobile social media strategy to normalise the conversation around sex and condoms in Vietnam and boost engagement.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Otrivin, a decongestant spray brand, increased market share and engagement in India by creating a model that predicts cold and flu searches to allow for targeted marketing.
Case Study
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MMA Smarties, Gold, South Africa, 2019
Biogen, a premium health and wellness brand, took South Africans on an emotional journey of one man's physical transformation from being overweight to a finisher of the Ironman 70.3 Durban triathlon.
