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The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Fenistil: CheckDerm, powered by AI

Rankings • WARC Media 100, 2021

Topical antihistamine cream Finistil changed consumer perceptions and showed its expertise by launching an AI diagnostic tool to help consumers identify and treat common skin problems.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Voltaren: Osteoscan

Rankings • WARC Media 100, 2021

Voltaren, an over-the-counter topical pain treatment, defended market share and increased sales by launching an online diagnostic tool for osteoarthritis in Russia.

Preparation H: Back There Care Campaign

Rankings • WARC Media 100, 2021

Haemorrhoid treatment cream Preparation H increased brand awareness among young male consumers in the US by repurposing viral videos within branded ads and launching digital placement ads.

Berocca: Get Supercharged At 2PM

Case Study • Tangrams Strategy & Effectiveness Awards, Bronze, 2021

Berocca, an energy vitamin tablet brand, increased sales in Vietnam with its campaign Get Supercharged with Berocca at 2pm by releasing a music video and hosting a hashtag challenge.

MUCINEX® Changes the OTC Landscape By Going DTC

Case Study • SABRE Awards, IN2, North America, Best Use of Social Networks, 2021

Mucinex, a cold and flu medicine, produced its own line of clothing and held a live fashion show on YouTube to provide comfort to people when they're feeling unwell in order to increase online sales.

Mucinex: Beat the Zombie Funk with Mucinex

Case Study • SABRE Awards, IN2, North America, Best Earned Media with Influencers and Communities, 2021

Mucinex, the cold and flu medicine brand, launched a pop-up event and series on TikTok to promote its new Nightshift medicine among younger consumers.

Bayer AG (Pharmaceutical and healthcare)

Article • Euromonitor Advertiser Profiles, February 2021

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Where consumers shop for consumer health

Article • Euromonitor Strategy Briefings, January 2021

An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.

Bye Bye Fever: Penguin Hunting

Case Study • MMA Smarties, Silver, Vietnam, 2020

Hisamitsu, a pharmaceutical company, wanted to familiarise mothers in Vietnam with its cooling fever relief pad product Bye-Bye Fever.

World market for consumer health

Article • Euromonitor, Research on WARC, December 2020

This report examines the performance of consumer health categories comparatively against other consumer industries and across regions and markets; it also explores the expected five-year forecasts for each category.

Berocca: Get Supercharged at 2pm

Case Study • MMA Smarties, Gold, APAC, 2020

Berocca, a multivitamin brand, aimed to convert occasional consumers into daily consumers in Vietnam.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

Strepsils: Empowering the Voice of Fans

Case Study • Imogen Bourke, Alana Zervos, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Strepsils, the medicated lozenge brand, harnessed the power of music fandom to increase sales in Hong Kong.

Fenistil: CheckDerm, powered by AI

Case Study • Dania Valitova, Dmitry Anureev, Alexandra Kondrashtina, WARC Media Awards, Bronze and Most Scalable Idea Award, Effective Use of Tech, 2020

Topical antihistamine cream Finistil needed to position itself as an expert in treating a variety of skin conditions, and grow purchase intent, so it created an artificial intelligence diagnostic tool to help consumers identify and treat common skin problems.

Voltaren: Osteoscan

Case Study • James Barnett, WARC Media Awards, Gold, Effective Use of Tech, 2020

Voltaren, an over-the-counter topical pain treatment, launched an online diagnostic tool to defend market share and justify its premium status in Russia.

Nicorette: The Taste Drive

Case Study • MMA Smarties, Silver, North America, 2020

Nicorette, a nicotine replacement therapy brand, increased awareness and sales of its new lozenges in the US by partnering with former smoker and NASCAR legend Dale Earnhardt Jr.

TUMS or Dare

Case Study • MMA Smarties, Gold, North America, 2020

TUMS, a brand of antacid, increased awareness of its new Chewy Bites with a cooling sensation among millennials in the US by giving away hot wings and the new tablets as part of a TUMS or Dare challenge.

Excedrin: Take Two

Case Study • MMA Smarties, Gold, North America, 2020

Excedrin, a painkiller brand, increased awareness in the US by launching an influencer contest campaign that gave the opportunity for migraine sufferers to relive a moment they had missed due to a migraine.

Emergen-C: Emerge Our Best Campaign

Case Study • MMA Smarties, Silver, North America, 2020

Emergen-C, a vitamin drink supplement, increased sales and market share in the US by launching video and Instagram ads that positioned it as an everyday brand for wellness, not just when you're sick.

Berocca: Get Supercharged at 2pm

Case Study • MMA Smarties, Silver, X (Global), 2020

Berocca, a multivitamin brand, aimed to convert occasional consumers into daily consumers in Vietnam.

Preparation H: Back There Care Campaign

Case Study • MMA Smarties, Gold, North America, 2020

Preparation H, a haemorrhoids treatment cream, increased brand awareness among young male consumers in the US by launching digital placement ads and repurposing viral videos within branded ads.

Biofreeze: Pain is Coming

Case Study • Ben Nilsen, WARC Media Awards, Entrant, Best Use of Data, 2020

Topical analgesic brand Biofreeze used a data-driven digital and TV strategy to target Everyday Maximisers during exercise and grow usage and sales in North America.

Glaxosmithkline plc (Consumer health)

Article • Euromonitor Advertiser Profiles, October 2020

This Company Profile from Euromonitor provides key details and analysis of Glaxosmithkline.

COVID-19: Consumer spending and media habits in the UK

Data • Marte Aune, Rob Clapp, WARC Data, May 2020

This report analyses consumer spending and media habits in the UK during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.
Using technology to drive behavioural change in healthcare

Article • D'Arcy King, WARC Best Practice, February 2018

Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Radically digital: Creative Innovation During COVID-19

Article • Carsten Wierwille, WARC Exclusive, April 2020

The COVID-19 pandemic has spurred new approaches to creative innovation which are likely to endure.
COVID-19: Consumer spending and media habits in the US

Data • Marte Aune, Rob Clapp, WARC Data, May 2020

This report analyses consumer spending and media habits in the US during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.
Digital strategy in healthcare marketing: Admap summary deck

Article • Admap Magazine, January 2020

A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap.
Go digital or go home: Adapting interaction and engagement models with healthcare professionals for post-COVID times

Article • Sameer Desai and Ashish Mahajan, WARC Best Practice, May 2020

With lockdown measures, social distancing and strain on existing healthcare systems thanks to COVID-19, life sciences companies need a whole new model for reaching key stakeholders.