Article
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D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2020
UAE-based community mental health and wellness clinic the Lighthouse Centre for Wellbeing devised a creative platform that encouraged people struggling with mental health issues to speak up.
News
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29 June 2020
GlaxoSmithKline (GSK), the healthcare company, has categorised its brand portfolio into four groups as part of its strategy to provide the best support to consumers during the COVID-19 pandemic.
Case Study
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SABRE Awards, Gold, North America, 2020
Northwell Health, a non-profit integrated healthcare network, promoted its new publication, The Well, by creating a map of the most in-demand content through hyper-focused outreach in the US.
Case Study
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SABRE Awards, Gold, North America, 2020
Omron Healthcare, a healthcare products brand, promoted its blood pressure smartwatch by launching at CES in the US and creating a PR dinner that provided the press with samples of the product.
Article
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Geoffrey Precourt, WARC Exclusive, May 2020
GE Healthcare Partners, a unit of General Electric focused on providing solutions and services to organizations focused on healthcare, is putting client stories at the heart of its marketing.
News
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27 April 2020
Bond Capital’s Mary Meeker drew out a series of the themes emerging from both business and governmental responses to COVID-19 – here are some of the insights.
Article
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Sam Peña-Taylor, WARC COVID-19 Series, April 2020
A distillation of Mary Meeker’s annual Internet Trends report, with particular reference to the COVID-19 crisis and topics of interest to WARC readers.
Case Study
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Kush Anand, Jitender Dabas, WARC Awards, Entrant, Effective Innovation, 2020
End-of-life care provider Healthcare at Home raised awareness about the lack of living wills in India, encouraging people to create their own to ensure dignified death.
Rankings
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WARC Creative 100, 2020
Montefiore, an academic medical centre, created an organ donation film that allowed its viewers to be part of the solution.
Case Study
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SABRE Awards, IN2, North America, Employee Engagement, 2020
Christiana Care Health System, a network of private, non-profit hospitals in the US, created an employee-engagement campaign that encouraged workers to get their flu shots.
Case Study
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SABRE Awards, IN2, North America, Best in Measurement, Post-Campaign Analysis, 2020
Hologic, a medical technology company focused on women's health, used a core analytics offering by Edelman Intelligence in the US to create smarter investments in its campaign to prevent cervical cancer.
Case Study
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SABRE Awards, IN2, North America, Best Use of Illustrations + Photography, 2020
Pharmaceutical company Endo Pharmaceuticals created a multi-platform campaign to raise awareness of Peyronie's Disease, and its treatment, among men in the US.
News
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21 January 2020
At first sight, retail giant Walmart appears an unlikely candidate to disrupt US healthcare, but the opening last September of its first health center, in Dallas, Georgia, signals a possible new direction for the business.
Article
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Stephen Whiteside, Event Reports, CES, January 2020
Walmart, the retail giant, is drawing on deep consumer insights as it seeks to disrupt the healthcare industry in a meaningful way.
Case Study
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Tahaab Rais, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Dubai-based audiology clinic hearLIFE used radio to help listeners diagnose themselves for signs of hearing impairment.
Case Study
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Lynde Wilking, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Cincinnati Children's Hospital Medical Center (CCHMC) increased awareness of congenital heart defects (CHD) in adults and positioned itself as the best option for delivering CHD care in the US.
Case Study
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SABRE Awards, Asia-Pacific, Energy & Natural Resources, Gold, 2019
Cairn, an oil and gas company, used performance to reach key communities in rural India.
Case Study
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SABRE Awards, Asia-Pacific, Healthcare Providers , Gold, 2019
Nova IVI Fertility, a chain of fertility centres, used doctors to tackle common fertility myths, which led to a 37% increase in footfall to its centres in India.
Case Study
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SABRE Awards, Asia-Pacific, Medical Technology, Gold, 2019
Royal Philips, a leading health technology company in the Netherlands, devised a campaign to raise awareness of sleep disorders among people in Singapore, leading to 21,900 online engagements and an editorial reach of 8.9 million.
Case Study
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SABRE Awards, Asia-Pacific, Integrated Marketing, Platinum, 2019
Roche, a pharmaceutical company, launched a campaign that saw one in sixteen cupcakes having a secret lump inside, to represent the one in 16 Hong Kong women diagnosed with breast cancer in their lifetime.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
The Prince of Wales Hospital, a hospital in Australia, created a hospital bedside assistant, Lucy, which used machine learning to prioritise patient's requests for nurses in Australia to improve response times.
Case Study
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Design Business Association, Silver, 2019
Paxman Coolers, a scalp cooling technology brand, changed its approach to promote the brand across the US by redesigning its website and communications.
Case Study
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SABRE Awards, EMEA, Healthcare Providers, Gold, 2019
Great Ormond Street Hospital (GOSH), the UK children’s hospital, launched an integrated campaign, based on patients as superheroes, to raise awareness of its work and drive patient referrals from Gulf Co-operation Council (GCC) states.
Case Study
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SABRE Awards, EMEA, Best in Show, Platinum, 2019
Pharmaceutical brand MSD Romania created a multi-platform educational campaign to raise awareness of cervical cancer and boost HPV vaccination rates in the country.
