Frederick Tong, WARC Prize for Asian Strategy, Entrant, 2020
The Early Childhood Development Agency, which manages the early childhood education sector in Singapore, launched a multichannel campaign to improve the image of preschool education as a career choice and encourage applicants.
The extended lockdown period has restricted physically visiting the workplace for many, socialization, travel and general recreation, which will change how we move, work, learn, live, play, travel and govern.
SABRE Awards, Gold, North America, 2020
UC Berkeley, a university in California, created a damage control campaign that drove global conversation about responsibly applying its gene editing tool, CRISPR, after it was used unethically by a rogue scientist.
Data from the media agency the7stars’ mobile panel of Gen-Z uncovers the attitudes of a generation growing in prominence and who will remember this period for the rest of their lives – by Helen Rose and Izzy O’Duffy.
COVID-19 is rapidly disrupting established behaviors among consumers and business-to-business customers, but there are few simple answers in this new trading environment, WARC’s Stephen Whiteside reports.
EF Englishlive, an online English school, launched a social media campaign that used prank-style video content of five Brazilian influencers using fake gadgets to speak English fluently abroad, in order to showcase the importance of learning languages and increase sales.
Design Business Association, Bronze, 2019
Green Heroes, a project designed to enhance children's knowledge and awareness of environmental issues, redesigned its website and created a colourful brand identity to promote its project at a UK school.
SABRE Awards, North America, Educational & Cultural Institutions, Gold, 2019
Primrose Schools, a national early education and care provider, sent working moms a message of well-deserved reassurance and appreciation that differentiated the brand in the competitive early education market in the US.
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
The novel coronavirus outbreak is causing one of the most widespread behaviour shifts in recent times – Illuminera Institute’s Ashok Sethi highlights what marketers can draw from behavioural science theories and how it can be applied to marketing strategies as new behaviours unlock new triggers.
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage
A new Evidence series on key marketing questions
Category campaign data from recent case studies