Case Study
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Joe Hoppard, Jess Geary, WARC Awards, Shortlisted, Effective Content Strategy, 2020
UK-based the Open University, a distance and part-time learning provider, launched a social media campaign that allowed its students to share their stories, and saw a steep increase in recruits.
Opinion
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Helen Rose & Izzy O’Duffy, March 2020
Data from the media agency the7stars’ mobile panel of Gen-Z uncovers the attitudes of a generation growing in prominence and who will remember this period for the rest of their lives – by Helen Rose and Izzy O’Duffy.
Opinion
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Stephen Whiteside, March 2020
COVID-19 is rapidly disrupting established behaviors among consumers and business-to-business customers, but there are few simple answers in this new trading environment, WARC’s Stephen Whiteside reports.
Rankings
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WARC Creative 100, 2020
The Millennium School, an Indian chain of schools, raised awareness of education inequality by opening its classes to underprivileged children.
Case Study
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Data and Marketing Association, Silver, 2019
University of Bradford, a UK university, used real students and alumni as the face of its campaign to encourage an uplift in undergraduate applications.
Case Study
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Data and Marketing Association, Silver, 2019
The Open University, a university, reached audiences who believed university to be inaccessible by launching hero films and an SEO-focused campaign that showed the real experiences of its students.
Research Paper
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MRS Awards, Finalist, MRS Award for Business-to-Business Research, 2019
The University of Warwick, a university in the UK, developed its mental wellbeing audit to help employers listen to their employees and give them relevant insights to help accelerate change.
Case Study
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Jay Chiat Strategic Excellence Awards, Gold, Product/Service Creation, 2019
Monash University, the Australian university, increased the safety of its students as they socialised by launching wristbands that detect when a drink has been spiked.
Case Study
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MMA Smarties, Gold, LATAM, 2019
EF Englishlive, an online English school, launched a social media campaign that used prank-style video content of five Brazilian influencers using fake gadgets to speak English fluently abroad, in order to showcase the importance of learning languages and increase sales.
Case Study
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Mohamed Khaled, WARC Prize for MENA Strategy, Entrant, 2019
Influejenga used a social media-based campaign to raise awareness in Egypt of the potential negative effects of social media influencers.
Case Study
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Maxime Menant, WARC Prize for MENA Strategy, Entrant, 2019
The American University of Beirut Medical Center (AUBMC) created an immersive experiment on social media to warn people in Lebanon of the risk of contracting throat cancer from smoking shisha.
Case Study
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Design Business Association, Bronze, 2019
Green Heroes, a project designed to enhance children's knowledge and awareness of environmental issues, redesigned its website and created a colourful brand identity to promote its project at a UK school.
Case Study
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Design Business Association, Bronze, 2019
22 Street Lane, a premium nursery brand, increased sign-ups to its nursery in the UK by creating a brand identity that used cues from luxury resorts and brands.
Case Study
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SABRE Awards, North America, Educational & Cultural Institutions, Gold, 2019
Primrose Schools, a national early education and care provider, sent working moms a message of well-deserved reassurance and appreciation that differentiated the brand in the competitive early education market in the US.
Case Study
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Charlie McDevitt, Roshni Hegerman, WARC Awards, Entrant, Effective Content Strategy, 2019
The University of Melbourne targeted students and business leaders with a multi-faceted content platform to raise awareness of its teaching model and the graduate talent it delivered.
Rankings
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WARC Media 100, 2019
Monash University, the Australian university, wanted to increase the safety of its students as they socialised.
Rankings
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WARC Effective 100, 2019
University of Melbourne, a public research university, increased awareness of its research contribution by turning Melbourne's Central Business District into an open exhibition.
Rankings
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WARC Creative 100, 2019
Glasgow School of Art, a leading and acclaimed art school in Scotland, raised funds to renovate the building it lost in a fire by turning the ash from the disaster into artistic utensils.
Case Study
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MMA Smarties, Finalist, Spain, 2018
TAI University Arts Center, a university art school, refreshed its online identity and promoted its brand to new audiences by launching a cross-media campaign with real-time targeting.
Case Study
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Dragons of Asia, Best in Singapore, 2018
Little Village, a pre-school in Singapore, created the Brick Book, a series of lesson cards that worked alongside building bricks to help educate children in disadvantaged schools.
Case Study
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SABRE Awards, Gold, LATAM, Media Relations, 2018
The Toulouse Lautrec Institute, an institute of higher technological education, was able to position itself as a leading educational center for creative and passionate professionals via its communication strategy.
News
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01 August 2018
MELBOURNE: The University of Melbourne’s interactive research exhibition using re-purposed outdoor media sites across the city’s central business district positively impacted brand perception and drove donations, according to those who ...
Article
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Brooke Hemphill, WARC Exclusive, July 2018
University of Melbourne and agency McCann revealed the insights behind their Grand Effie winning out-of-home campaign that raised awareness of the university’s research and boosted positive brand perception.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
University of Melbourne, a public research university, increased awareness of its research contribution by turning Melbourne's Central Business District into an open exhibition.
Case Study
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Iain White, WARC Awards, Entrant, Effective Social Strategy, 2018
Deakin University designed a world-first chatbot that used Facebook Messenger to listen, talk, and 'chat' with prospective students to explore their career and study options.
