Home Topics Categories Media & publishing

Media & publishing

Latest
Most Read

Filter by

TV channels, services, programmes (1,108)

Websites, online services, apps (813)

Newspapers (367)

Magazines, periodicals, books (310)

Films & movies (199)

Media & publishing (general) (147)

Radio stations, services (80)

Directories (22)

Search in

Case Studies (428)

Articles (144)

Research Papers (52)

News (268)

Opinion (21)

Data (1)

Rankings (194)

Show only

Recommended

(7)

Videos

(292)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

1,108 results found

Reset Filters

Search in

Case Studies (428)

Articles (144)

Research Papers (52)

News (268)

Opinion (21)

Data (1)

Rankings (194)

Show only

Recommended

(7)

Videos

(292)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

1,108 results found

Sort By

Sky Arts: Everybody Together

Case Study • SABRE Awards, EMEA, Gold, 2021

Sky Arts, a British television channel, promoted its launch on Freeview by creating mass participation art to show that, despite all challenges, art can thrive in the UK.

Netflix: Blood & Water

Case Study • SABRE Awards, EMEA, Gold, 2021

Netflix, a streaming site, launched its second African series, Blood & Water during the COVID-19 lockdown with a purely digital campaign.

Fundación Summer and Canal 13: #GoodByeCiberBullying

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Fundación Katy Summer, a charity dedicated to helping prevent cyberbullying, launched a campaign in Chile that used AI to create a song sung by Katy about cyberbullying after her passing.

Hulu: Sellouts X NBA

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Hulu, a television network, promoted its live TV feature among its US audience by enlisting NBA stars in an honest influencer campaign that told viewers how they were paid to tell them that Hulu showed live sports.

HBO and American Red Cross: Bleed for the throne

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

HBO, a television network, launched the final season of Game of Thrones by testing the loyalty of its fans through a call for blood donations in partnership with the American Red Cross.

Netflix: Netflix is a joke

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Netflix, an over-the-top content platform, promoted its stand-up comedy content across the US by launching a series of billboards that announced 'Netflix Is A Joke'.

GB News, culture wars, and the future of brand safety

Opinion • Brian Carruthers, June 2021

The launch of GB News, a UK news network promising to take on “woke warriors”, shows that brands cannot avoid getting involved in the broader cultural conversation, argues Brian Carruthers, WARC’s News Editor.

Spacetoon: Spacetoon and Moshaya strategic partnership

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Spacetoon partnered with The Moshaya Family, a Saudi YouTube content creator with 20 million subscribers, and produced an animation entitled 'The Moshaya Family Animation' in the UAE.

Sky New Zealand: Life needs more sport

Case Study • WARC Awards for Effectiveness, Bronze, Collaboration & Culture, 2021

Digital pay TV broadcaster Sky used a relatable multi-channel campaign to encourage reappraisal of its offer and re-establish Sky Sport as New Zealand's true home of sport.

What makes modern Britain laugh? How semiotics helped the BBC bridge the Humor Gap

Research Paper • Chris Arning, Int. Journal of Market Research, Vol. 63, No. 3, 2021, pp. 275-299

In 2018, BBC Marketing and Audiences approached semiotic agencies with a challenging brief. They wanted to know the following: What makes modern Britain laugh? The BBC's younger audiences have been steadily drifting to other platforms and broadcasters to satisfy their need for "funny stuff." Brands that successfully leverage humor really resonate with this new modern mainstream audience, for example, Netflix, BuzzFeed, YouTube, Snapchat, and so on.

Comedy Central: Awkwafina is Nora from Queens

Case Study • YouTube Works for Brands, US, Big Screen Big Results, 2021

Comedy Central, a cable TV channel, increased online interaction and promoted its new show among US consumers by airing the first episode for free on YouTube and creating specially-tailored promo videos.

MultiChoice: Festive Campaign

Case Study • MMA Smarties, Bronze, EMEA, 2020

MultiChoice, a pay TV operator, used lookalike audiences and geotargeting to drive subscriptions to both its premium bundle (DStv) and its more affordable bundle (GOtv) across Africa.

Five tips from HBO Max to help digital services retain customers

Article • Genevieve Silk, Event Reports, CIMM Summit, February 2021

HBO Max, the streaming service, is employing a range of mechanisms beyond compelling content to help attract and retain customers.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

Samsung / Aviation America Gin / Netflix: Ad-within-an-ad-within-an-ad

Rankings • WARC Creative 100, 2021

Samsung, a technology company, launched its QLED TV by creating an inception-worth ad.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Hulu: Reimagining brand purpose after the seismic events of 2020

Article • Alex Brownsell, WARC Exclusive, April 2021

UM’s Wendy Aldrich, EVP, Managing Partner, and Kristine Swanepoel, SVP, Strategy, West Coast, discuss Hulu’s award-winning ‘The Shape of History’ campaign.

Foxtel: Grave of Thrones

Rankings • WARC Creative 100, 2021

Foxtel, an Australian TV network, increased viewership of the final season of Game of Thrones by laying its characters to rest.

Hulu: The Shape of History

Rankings • WARC Media 100, 2021

TV channel Hulu increased viewership of season 3 of The Handmaid's Tale by launching mirrored statues in New York City that allowed women to see themselves as part of America's future.

ESPN / State Farm: The Last Dance Deep Fake

Rankings • WARC Media 100, 2021

State Farm, the insurer, and sports-channel ESPN created hype around The Last Dance by running a successful co-branded commercial in the US.

HBO: For the Throne

Rankings • WARC Creative 100, 2021

HBO, a television network, launched the final season of Game of Thrones by testing the loyalty of its fans.

Canal+: Waiting wins

Rankings • WARC Media 100, 2021

Canal+, the television channel, grew subscriptions and awareness by offering tailored content to travellers with delayed flights.

2020 reshaped US media, but the pandemic is only part of it

Opinion • Cathy Taylor, March 2021

This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more

Re-writing the US TV ad sales upfronts for an effective and efficient future

Article • Mike Piner, WARC Exclusive, Spotlight US, March 2021

Looks at the legacy business model of the US TV upfront sales market, and how it can change to embrace a wider set of business goals.

Disney+ thrives during the pandemic – and plans for long-term growth

Article • Sam Peña-Taylor, WARC Exclusive, February, 2021

Entertainment giant, Disney, is beginning to stem its losses from the launch of its flagship streaming platform, Disney+, as it looks to a DTC-first future.

Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
What we know about marketing on TikTok

Article • WARC Best Practice, April 2021

Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications.
What's working in entertainment & media

Article • WARC Category Intelligence, August 2020

Global strategies, campaign updates and trends in the entertainment and media category.
A guide to TikTok for brands

Article • Frances Sinclair, WARC Best Practice, February 2020

A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
Digital disruptors: The global competitive landscape of digital streaming services

Article • Euromonitor Strategy Briefings, June 2020

Looks at the current state of play of digital streaming services, including global profiles and prospects for the future.
Top Trends in Media and Society for 2021

Article • Dan Calladine, WARC Webinars, January 2021

Dan Calladine, head of media futures at Carat, discusses key insights from its recently released annual report which highlights twelve societal and media trends – and their implications for brands.