Article•
Dr. Augustine Fou, WARC Exclusive, September 2020
Connected TV advertising (video content and ads being delivered through the Internet rather than broadcast airwaves) has been enjoying huge increases in ad spending.
Almost all Indonesians with access to connected TV (CTV) – and that’s seven in ten – increased their consumption of streaming content during the COVID-19 pandemic and a majority, a new survey shows, are willing to see ads in exchange for free ...
Live sports have provided a much-needed last line of defence for pay-TV companies in the battle to retain subscribers but they now face another threat: the possibility of rights owners going direct to fans with OTT video content services.
Traditional TV advertisers are seeking greater flexibility from broadcasters, with less spending allocated to the upfronts and new pandemic-related clauses inserted into any deals struck.
The full impact of COVID-19 on broadcast advertising was laid bare in ITV’s Q2 results, announced yesterday, which revealed that ad revenues were down 43% year-on-year for the three months to the end of June.
Article•
OMG Omnicom MediaGroup, Research on WARC, July 2020
Insights into evolving media consumption habits, content formats, and media platforms and brands that are seeing increased adoption in India during the COVID-19 outbreak.
With the Disney-owned and partially ad-supported streaming service, Hulu, is launching a self-service tool, part of an increasingly common feature designed to make advertising on platforms easier for small business.
New figures show that the Amazon-owned streaming service, Twitch, saw a massive increase in hours watched on its platform in Q2, cementing its place as the dominant video game streaming service.
Case Study•
Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Entrant, 2020
Television station Murr Television (MTV) used its own news anchors in a live stunt to highlight the case of those who were still missing more than 40 years after the civil war in Lebanon.
All agencies across Europe see addressable TV or connected TV as key digital video growth areas for the next 12 months, according to new research from IAB Europe, but measurement remains an issue.
Tencent, the Chinese technology and entertainment giant, has acquired iflix, a loss-making streaming service based in Malaysia that operates across 13 markets in Asia.
Amazon Prime Video is reported to be “actively pursuing” deals to license live and linear programming, in a move that could set the service apart from its SVOD rivals.
Details the high volume of social media chatter about TV during the COVID-19 pandemic, analyzing Twitter trending topics during evenings from March 16 – April 26, 2020.
Gen Z is typically less engaged with traditional media, but COVID-19 is drawing a younger audience to TV and is likely to change their media consumption habits permanently.
More people may have turned to streaming services during lockdown but not all are entirely satisfied with what they’re currently getting, whether that’s because of content availability or cost constraints; new research suggest there’s a substantial ...
Several countries as well as individual states in the USA have begun easing pandemic-related restrictions, but some habits that people adopted to help them through the lockdowns may have become entrenched, according to a senior Amazon executive.
Australia’s Network 10 plans on rolling out new ad formats on its 10 Play AVOD service, including a pause option, to six new platforms this year following a successful launch last month on Telstra TV.
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance.
GroupM looks at the media landscape through the prism of the expenditure of large advertisers and examines some of the key protagonists that affect media supply.
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Explores the growing popularity of TikTok, a mobile video app with a global userbase among teen and young adult audiences, and what opportunities the platform presents for marketers.
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