Media & publishing
Filter by
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Case Study • Shannon Toumey, Vanessa Wheeler, Victoria Shobe, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Charis Coleman, WARC Media Awards, Entrant, Best Use of Data, 2020
News • 29 October 2020
News • 13 September 2020
Article • Stephen Whiteside, Event Reports, IAB Podcast Upfront, September 2020
Case Study • Nour Reda, Chris Jabre, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Data • Cinzia Petio, WARC Data Points, September 2019
Rankings • WARC Effective 100, 2020
Article • WARC Exclusive, February 2020
News • 03 February 2020
Article • Geoffrey Precourt, Event Reports, CES, January 2020
News • 21 January 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2019
Case Study • PHD Montreal, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Opinion • Lucy Barrett, November 2019
News • 18 June 2019
Article • Tammy Greenberg, ANA, Forward, May 2019
Rankings • WARC Media 100, 2019
News • 21 December 2018
Article • Stephen Whiteside, Event Reports, IAB 2018 PodcastUpfront, September 2018
Research Paper • Raphaëlle Lambert-Pandraud, Gilles Laurent and Bernard Gourvennec, Int. Journal of Market Research, Vol. 60, No. 3, 2018, pp. 304-315
Article • Sam Peña-Taylor, WARC Exclusive, May 2018
Case Study • AME Awards, Finalist, 2018
Case Study • Joe Smith, WARC Awards, Bronze, Effective Innovation, 2018
-
Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance. -
Article • WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications. -
Case Study • Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006, pp. 0-0
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time. -
Article • WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category. -
Article • Euromonitor Strategy Briefings, November 2019
Looks at how companies need to prepare for the super app era in commerce by examining how WeChat birthed the revolution and how super apps have spread across Asia. -
Article • Anna Miley, John Kenny and Sonia Misak, WARC Webinars, April 2020
Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy.