Media & publishing
Filter by
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Case Study • DMA (UK), Gold, 2020
Article • Nick Callaghan, WARC Exclusive, November 2020
Case Study • Jason Yim, Kiron Kesav, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • SABRE Awards, Gold, South Asia, 2020
Article • Funto Debo-Aina, WARC Exclusive, September 2020
News • 12 July 2020
Article • Alex Brownsell, Event Reports, Lions Live, June 2020
Article • VAB, Research on WARC, June 2020
Article • Alex Brownsell, WARC Exclusive, June 2020
Case Study • SABRE Awards, Gold, North America, 2020
Case Study • AME Awards, Finalist, 2020
Data • Cinzia Petio, WARC Data Points, September 2019
Data • Rob Clapp, WARC Data Points, April 2020
Data • Rob Clapp, WARC Data Points, April 2020
Case Study • Tamara Cross, Stephen Cooke, WARC Awards, Shortlisted, Effective Innovation, 2020
News • 13 March 2020
Rankings • WARC Media 100, 2020
News • 27 January 2020
Data • Rob Clapp, WARC Data Points, December 2019
Case Study • DMA (UK), Silver, 2019
Case Study • DMA (UK), Silver, 2019
Research Paper • MRS Awards Papers, Finalist, MRS Award for Media Research, 2019
Case Study • MMA Smarties, Gold, Turkey, 2019
Case Study • MMA Smarties, Bronze, X (Global), 2019
Case Study • MMA Smarties, Best in Show, Spain, 2019
-
Article • Frances Sinclair, WARC Best Practice, February 2020
A guide to using social video app TikTok as a marketing platform, including its organic and paid advertising opportunities, working with TikTok influencers, and how to measure performance. -
Article • WARC Best Practice, October 2020
Explores the latest best practice guidance around using TikTok, a mobile video app, as a platform for marketing communications. -
Case Study • Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006, pp. 0-0
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time. -
Article • WARC Category Intelligence, August 2020
Global strategies, campaign updates and trends in the entertainment and media category. -
Article • Euromonitor Strategy Briefings, November 2019
Looks at how companies need to prepare for the super app era in commerce by examining how WeChat birthed the revolution and how super apps have spread across Asia. -
Article • Anna Miley, John Kenny and Sonia Misak, WARC Webinars, April 2020
Discusses how companies are outperforming their peers by applying behavioural economics to their marketing strategy.