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Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points, February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

Competitor strategies in home and garden

Article • Euromonitor Strategy Briefings, January 2021

Competitor strategies in home and garden, including consolidation through a crisis, green credentials and e-commerce acceleration.

Shopping reinvented in home and garden

Article • Euromonitor Strategy Briefings, December 2020

This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.

Economic rebound, media consumption and consumer perception trends during COVID-19

Opinion • Steve Lanzano, November 2020

COVID-19 and a polarized political climate have caused consumer preferences – from what people buy to what media they consume – to shift quickly. And marketers need to know which media platforms inspire the most trust and influence, and reach the most consumers.

India, Real Estate & Home Improvement advertising spend by medium

Data • Cinzia Petio, WARC Data Points, November 2020

An overview of advertising spend by medium in the real estate & home improvement sector in India since 2013.

Fevikwik: Fix it or forfeit it

Case Study • Divya Agarwal, WARC Prize for Asian Strategy, Silver, 2020

Adhesive brand Fevikwik used TV, digital and social media to drive behaviour change and increase brand scores on salience, likeability, and brand appeal in India.

APAC consumers prefer to buy groceries, health and home products in-person

Data • Rob Clapp, WARC Data Points, August 2020

An overview of purchase channels used during the coronavirus (COVID-19) outbreak in Asia Pacific.

UK fashion retailers struggle to gain from e-commerce boost

Data • Rob Clapp, WARC Data Points, July 2020

An overview of changes in website traffic in the UK during the coronavirus (COVID-19) outbreak for fashion, home and DIY, health and beauty, and grocery brands.

Home Improvement in the US

Article • Euromonitor Strategy Briefings, June 2020

Provides a category analysis of home improvement in the US.

Dulux Colour: Futures Colour of the Year 2019

Case Study • SABRE Awards, Gold, Africa, 2020

Dulux, a paint brand, promoted its Colour of the Year at key moments throughout the year by implementing a quarterly palette launch to bring purpose to its paint with consumers in South Africa.

Third of UK consumers spending at least 25% more on groceries

Data • Rob Clapp, WARC Data Points, May 2020

An overview of consumer spending across key verticals in the UK during the novel coronavirus (COVID-19) outbreak.

Changing consumer habits as virus crisis continues

News • 04 May 2020

As the COVID-19 outbreak continues to spread in Europe and the US, consumer behaviour is changing rapidly in response, new data shows.

US, Home improvement Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the home improvement sector in the United States since 2007.

Fevikwik: Getting the fixer at home to fix more

Rankings • WARC Effective 100, 2020

Fevikwik, an Indian adhesive brand, broke tradition to target the woman of the house to expand the category in India.

Berger Paints: Truck Art Childfinder

Rankings • WARC Media 100, 2020

Paint brand Berger Paints partnered with Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Berger Paints: Truck Art Childfinder

Rankings • WARC Creative 100, 2020

Paint brand Berger Paints partnered with Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Behr: ASMR for DIYers

Case Study • SABRE Awards, IN2, North America, Best Use of Video Networks, 2020

Paint manufacturer Behr Paint created an Autonomous Sensory Meridian Response (ASMR) video to connect with DIYers in the US, using emerging technology.

Asian Paints Corporate: Where the heart is!

Case Study • MMA Smarties, Gold, India, 2020

Asian Paints, a paint company, partnered with various celebrities in India to launch a series of YouTube videos that showed the inside of their living spaces to connect with a younger audience.

Royale Health Shield: The antibacterial experience

Case Study • MMA Smarties, Silver, India, 2020

Royale Health Shield (RHS), a paint brand, drove awareness of the hygiene benefits of its paint by launching a VR campaign in India.

Dulux: Brighter Homes, Brighter Kids

Case Study • Daniel Cui, WARC Media Awards, Bronze, Effective Channel Integration, 2019

International paint brand Dulux took a multichannel approach to persuade parents to decorate more often to promote its Easy Painting Service and boost sales in China.

Asian Paints Corporate: Where The Heart Is

Case Study • MMA Smarties, Gold, India, 2019

Asian Paints Corporate, a paint company, engaged with its Indian audiences by creating a web-series that featured iconic Indian celebrities to make the brand synonymous with high quality home decor.

Asian Paints Royale Atmos: Clean The Air

Case Study • MMA Smarties, Silver, India, 2019

Asian Paints, a paint brand, promoted its anti-pollution brand of paint, Royale Atmos, in India by showing consumers live pollution scores to highlight the problem.

Asian Paints drives 2X higher footfall for AP Homes using mobile!

Case Study • MMA Smarties, Finalist, India, 2019

Asian Paints, a paint and coating manufacturing company, drove footfall for its new home improvement stores in India by launching a smartphone targeted campaign that used interactive video to show the brand's offerings.

Asian Paints Corporate: #PeopleAddColor

Case Study • Emvies, Silver, 2019

Asian Paints, the multinational paint company, increased reach and brand trust, by connecting with people through the joy of the home in India.

Asian Paints Royale Atmos: Clean the Air

Case Study • Emvies, Bronze, 2019

Asian Paints, a paint brand, promoted its anti-pollution brand of paint, Royale Atmos, in India by showing consumers live pollution scores to highlight the problem.

Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
Nielsen report: Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Research Paper • Research on WARC, March 2020

This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.
Lessons from the Effective 100

Article • Rankings Articles, May 2020

Analyses the world's top effectiveness campaigns, as ranked by the Effective 100, to uncover shared creative, media and measurement strategies.