Household & domestic

Changing consumer habits as virus crisis continues

News • 05 May 2020

As the COVID-19 outbreak continues to spread in Europe and the US, consumer behaviour is changing rapidly in response, new data shows.

Fevikwik: Getting the fixer at home to fix more

Rankings • WARC Effective 100, 2020

Fevikwik, an Indian adhesive brand, broke tradition to target the woman of the house to expand the category in India.

Berger Paints: Truck Art Childfinder

Rankings • WARC Media 100, 2020

Paint brand Berger Paints partnered with Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Berger Paints: Truck Art Childfinder

Rankings • WARC Creative 100, 2020

Paint brand Berger Paints partnered with Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Behr: ASMR for DIYers

Case Study • SABRE Awards, IN2, North America, Best Use of Video Networks, 2020

Paint manufacturer Behr Paint created an Autonomous Sensory Meridian Response (ASMR) video to connect with DIYers in the US, using emerging technology.

Dulux: Brighter Homes, Brighter Kids

Case Study • Daniel Cui, WARC Media Awards, Bronze, Effective Channel Integration, 2019

International paint brand Dulux took a multichannel approach to persuade parents to decorate more often to promote its Easy Painting Service and boost sales in China.

Asian Paints Corporate: Where The Heart Is

Case Study • MMA Smarties, Gold, India, 2019

Asian Paints Corporate, a paint company, engaged with its Indian audiences by creating a web-series that featured iconic Indian celebrities to make the brand synonymous with high quality home decor.

Asian Paints drives 2X higher footfall for AP Homes using mobile!

Case Study • MMA Smarties, Finalist, India, 2019

Asian Paints, a paint and coating manufacturing company, drove footfall for its new home improvement stores in India by launching a smartphone targeted campaign that used interactive video to show the brand's offerings.

Asian Paints Royale Atmos: Clean The Air

Case Study • MMA Smarties, Silver, India, 2019

Asian Paints, a paint brand, promoted its anti-pollution brand of paint, Royale Atmos, in India by showing consumers live pollution scores to highlight the problem.

Asian Paints Royale Atmos: Clean the Air

Case Study • Emvies, Bronze, 2019

Asian Paints, a paint brand, promoted its anti-pollution brand of paint, Royale Atmos, in India by showing consumers live pollution scores to highlight the problem.

Asian Paints Corporate: #PeopleAddColor

Case Study • Emvies, Silver, 2019

Asian Paints, the multinational paint company, increased reach and brand trust, by connecting with people through the joy of the home in India.

Dulux: Brighter Homes, Brighter Kids

Case Study • Daniel Cui, WARC Prize for Asian Strategy, Entrant, 2019

International paint brand Dulux encouraged Chinese consumers to unlock the potential of their homes through colour.

Nippon Paint: Child Wellness Range

Case Study • Su Ling Chan, Chow Chia Yuin, WARC Prize for Asian Strategy, Entrant, 2019

Nippon Paint, the leading Malaysian paint manufacturer, introduced its Child Wellness Range to create differentiation in the category and, without reducing prices, beat its copycat competitors to achieve a 75% increase in sales.

Berger Paints: Truck Art Childfinder

Case Study • Samar Minallah Khan, Ali Rez, WARC Prize for Asian Strategy, Silver and Local Hero Special Award, 2019

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Fevikwik: Getting the fixer at home to fix more

Case Study • Divya Agarwal, WARC Prize for Asian Strategy, Entrant, 2019

Leading Indian adhesive brand Fevikwik broke with tradition to create a shift in its communications and target audience, and at the same time expand the category.

Australia's hipages moves to The Block for branding push

News • 09 August 2019

Australian online home improvement marketplace hipages is making a big bet on TV – signing on as a major sponsor of season 15 of The Block, which will begin airing in August.

Influencers in the media mix: Lessons from the 2018 WARC Media Awards

Article • Delon Wang, WARC Webinars, August 2019

Delon Wang, head of client services at WARC, looks at how, and why, influencers are being invested in like never before, and presents some success stories from the 2018 WARC Media Awards.

Australia’s hipages goes all in on TV to boost brand

Article • Gabey Goh, Event Reports, Advertising Week APAC, July 2019

Looks at how Australian online home improvement marketplace hipages is making a big bet on TV through a sponsorship deal with Australian TV series The Block.

Jotun Fenomastic Wonderwall: Kids Collection

Case Study • Alvaro Bretel, WARC Prize for MENA Strategy, Bronze, 2019

Market-leading interior paints brand Jotun took a creative approach to increase sales of its new product line in the Middle East.

High & Mighty launch

Case Study • Effie Worldwide, Finalist, North American Effies, 2019

The Hillman Group, a hardware company, created a tool-free hanging brand promoted through TV spots to appeal to a new audience in the US.

Influencers in the media mix: Lessons from the 2018 WARC Media Awards

Article • WARC Exclusive, May 2019

Analyses four winning case studies from the 2018 WARC Media Awards, detailing their different approaches to influencers in the media mix.

Jotun Fenomastic Wonderwall: Kid Collection

Case Study • Alvaro Bretel, WARC Awards, Entrant, Effective Content Strategy, 2019

Paint brand Jotun worked with children to appeal to parents and increase sales of its premium product in the Arabian Gulf.

Nippon Paint: Child Wellness Range

Case Study • Chan Su Ling, Chow Chia Yuin, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019

Nippon Paint, the leading Malaysian paint manufacturer, introduced its Child Wellness Range to create differentiation in the category and, without reducing prices, beat its copycat competitors to achieve a 75% increase in sales.

Dulux: Becoming a game changer in DIY e-commerce

Case Study • Dmitry Anureev, WARC Awards, Entrant, Effective Innovation, 2019

Paint brand Dulux overhauled its SEO and product pages to grow sales in online DIY store OBI in Russia.

Boysen: KNOxOUT Project – This is a tree

Case Study • AME Awards, Bronze, 2019

Boysen, the leading paint manufacturer in the Philippines, helped tackle air pollution in Manila by using a smog-eating paint to create painted murals throughout the city.