Article
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Euromonitor, Research on WARC, December 2020
This report examines the performance of consumer health categories comparatively against other consumer industries and across regions and markets; it also explores the expected five-year forecasts for each category.
Article
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Euromonitor Advertiser Profiles, October 2020
This Company Profile from Euromonitor provides key details and analysis of Glaxosmithkline.
News
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25 November 2020
Consumers across APAC are increasingly adopting products and services that offer a higher level of convenience, a trend that has since accelerated thanks to COVID-19, according to a new report from Mintel.
Opinion
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Sarah Owen, November 2020
While wellbeing has been a top consumer priority for the last couple of years, the conflation of mental and physical health is emerging as a new focal point. People aren’t just trying to cope with the mental toll of the pandemic (stress, anxiety, isolation), they are also deeply concerned about their physical wellbeing. Add in the fear of physical and mental safety concerns for friends, family and colleagues and it’s little surprise that wellbeing is a critical consumer sentiment.
Case Study
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ARF Ogilvy Awards (US), Bronze, 2020
Herbalife Nutrition, a dietary supplement brand, launched its informative Healthy Breakfast Campaign to combat rising levels of obesity in APAC.
News
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05 November 2020
Chinese consumers, who are responsible for 28% of the world’s meat consumption, present a key opportunity as faux meat makers eye up the huge market.
Opinion
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Gabey Goh, October 2020
Dairy giant Amul emerged from India’s lockdown in a much stronger position than before. RS Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about never going dark, meeting new consumer demands, being hyper-local and the organisation’s belief in long-term consistency.
Opinion
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Cathy Taylor, September 2020
For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.
Article
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Euromonitor Strategy Briefings, August 2020
COVID-19 has put health front and centre, however, there is a tension between increased demand for health and wellness offerings (generally premium) and reduced discretionary spending.
Article
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Euromonitor Strategy Briefings, July 2020
Provides a global outlook of functional food, including food as medicine, food with functional claims and labelling and regulations.
News
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13 July 2020
COVID-19 has had a significant impact on the mental health of people everywhere, and they’re looking for ways to reduce stress and improve sleep; a new generation of functional foods (and drinks) is promising to deliver on that score.
Data
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Rob Clapp, WARC Data Points, July 2020
An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, July 2020
An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points, July 2020
An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.
Article
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Brian Carruthers, WARC Exclusive, June 2020
Discusses the idea that brands will need to engage with a different set of benefit propositions around food and beverages: how they aid wellbeing.
News
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11 June 2020
Consumers’ initial concerns around COVID-19 in Southeast Asia may have been focused around personal hygiene, but they’re now taking their general health much more seriously – beginning with the food they eat, according to research.
Case Study
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SABRE Awards, Gold, North America, 2020
LUNA Bar, a brand of nutrition bars, championed equality in the US by creating a publicity campaign that saw it pay the women's national soccer team the difference between theirs and the men's soccer team's World Cup roster bonus.
Data
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Rob Clapp, WARC Data Points, May 2020
An overview of paid search traffic for the 'vitamin c supplement' keyword during the novel coronavirus (COVID-19) outbreak.
Article
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Richard McAleavy, WARC Exclusive, May 2020
With consumers more concerned about cleanliness during COVID-19, health and wellbeing brands are well positioned to benefit.
Opinion
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Andrew Wardlaw, May 2020
It is inconceivable that immunity won’t remain a raised priority in people’s minds for years to come, says Andy Wardlaw, who argues that brands must respond now.
Case Study
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Witarinee Nitiwanakun, Roxanni Garcia, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
Health supplement Brand's Essence of Chicken used digital media and influencer content to relaunch its Brand's Summer Camp educational tutoring programme in Thailand.
Case Study
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Milan Agnihotri, WARC Awards, Entrant, Effective Social Strategy, 2020
Nutrition supplement brand Ensure Gold created an innovative social campaign in Malaysia to educate consumers and increase market share.
News
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10 March 2020
Sales of plant-based meat substitutes grew by 18% in the US last year, new data shows, with further growth expected as new products continue to hit the market.
Rankings
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WARC Creative 100, 2020
RXBAR, a protein bar brand, highlighted its simple ingredients through a focus on straightforward communication.
Article
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WARC Best Practice, February 2020
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
