You are in

Home Topics Categories Food

Food

Latest
Most Read

Search in

Case studies (15)

Articles (29)

Research papers (4)

News (6)

Opinion (3)

Data (4)

Rankings (3)

Show only

Recommended

(11)

Videos

(11)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Categories

Brands

Location

Source

64 results found

Reset Filters

Search in

Case studies (15)

Articles (29)

Research papers (4)

News (6)

Opinion (3)

Data (4)

Rankings (3)

Show only

Recommended

(11)

Videos

(11)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Industry Sector

template

Brand

template

Location

template

Source

template

64 results found

Sort by

CMO Conversations: Dr. R S Sodhi, Managing Director, Amul

Opinion • Gabey Goh, October 2020

Dairy giant Amul emerged from India’s lockdown in a much stronger position than before. RS Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand speaks to WARC’s Gabey Goh about never going dark, meeting new consumer demands, being hyper-local and the organisation’s belief in long-term consistency.

COVID conversations: Jason White, CMO of cannabis brand Curaleaf

Opinion • Jason White, September 2020

For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.

Healthy eating in a post-coronavirus world: A holistic view

Article • Euromonitor Strategy Briefings, August 2020

COVID-19 has put health front and centre, however, there is a tension between increased demand for health and wellness offerings (generally premium) and reduced discretionary spending.

Functional food and growing importance of labelling

Article • Euromonitor Strategy Briefings, July 2020

Provides a global outlook of functional food, including food as medicine, food with functional claims and labelling and regulations.

A new era in functional foods?

News • 13 July 2020

COVID-19 has had a significant impact on the mental health of people everywhere, and they’re looking for ways to reduce stress and improve sleep; a new generation of functional foods (and drinks) is promising to deliver on that score.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 highlights a role for functional foods in combatting anxiety

Article • Brian Carruthers, WARC Exclusive, June 2020

Discusses the idea that brands will need to engage with a different set of benefit propositions around food and beverages: how they aid wellbeing.

COVID-19 shifts food trends in Southeast Asia

News • 11 June 2020

Consumers’ initial concerns around COVID-19 in Southeast Asia may have been focused around personal hygiene, but they’re now taking their general health much more seriously – beginning with the food they eat, according to research.

LUNA Bar Equal Pay 2019

Case Study • SABRE Awards, Gold, North America, 2020

LUNA Bar, a brand of nutrition bars, championed equality in the US by creating a publicity campaign that saw it pay the women's national soccer team the difference between theirs and the men's soccer team's World Cup roster bonus.

Health retailers cut search advertising and rely on organic growth

Data • Rob Clapp, WARC Data Points, May 2020

An overview of paid search traffic for the 'vitamin c supplement' keyword during the novel coronavirus (COVID-19) outbreak.

How health and wellbeing brands can grow during COVID-19

Article • Richard McAleavy, WARC Exclusive, May 2020

With consumers more concerned about cleanliness during COVID-19, health and wellbeing brands are well positioned to benefit.

Immunity: there is no greater demand space

Opinion • Andrew Wardlaw, May 2020

It is inconceivable that immunity won’t remain a raised priority in people’s minds for years to come, says Andy Wardlaw, who argues that brands must respond now.

Brand’s Essence of Chicken: Brand's Summer Camp – Fast Track Your Future

Case Study • Witarinee Nitiwanakun, Roxanni Garcia, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

Health supplement Brand's Essence of Chicken used digital media and influencer content to relaunch its Brand's Summer Camp educational tutoring programme in Thailand.

Ensure: Abbott Ensure Muscle Math

Case Study • Milan Agnihotri, WARC Awards, Entrant, Effective Social Strategy, 2020

Nutrition supplement brand Ensure Gold created an innovative social campaign in Malaysia to educate consumers and increase market share.

US consumers get the taste for ‘meatless meat’

News • 10 March 2020

Sales of plant-based meat substitutes grew by 18% in the US last year, new data shows, with further growth expected as new products continue to hit the market.

RXBAR: No B.S.

Rankings • WARC Creative 100, 2020

RXBAR, a protein bar brand, highlighted its simple ingredients through a focus on straightforward communication.

What we know about Health and Wellness Marketing

Article • WARC Best Practice, February 2020

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.

World market for health and wellness packaged food

Article • Euromonitor Strategy Briefings, November 2019

Analyses the health and wellness (HW) packaged food industry, including a global outlook and leading companies and brands in the category.

Scotch: The Miracle Begins

Case Study • Chaivut Eiamvuthikorn, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Health-drink brand Scotch increased brand awareness in Thailand and boosted market share of its drinkable bird's nest essence through long-form storytelling content.

Successful food packaging in the health and wellness era

Article • Emma Bennett, WARC Exclusive, October 2019

Discusses the key elements that make for a successful recipe in today’s food packaging environment.

Glaxosmithkline plc (Consumer health)

Article • Euromonitor Advertiser Profiles, September 2019

This Company Profile from Euromonitor provides key details and analysis of Glaxosmithkline.

SlimFast Advanced Vitality

Case Study • Design Effectiveness Awards, Bronze, 2019

SlimFast, a dietary supplement brand, increased category sales and brand penetration in the UK by launching a new packaging design featuring brightly coloured pouches.

Western plant-based brands target Asia

News • 15 April 2019

Meat consumption is rising across Asia but consumers in the region still get twice as much protein from plants as animals and new Western plant-based brands are moving in on this territory.

Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
What we know about Health and Wellness Marketing

Article • WARC Best Practice, February 2020

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Global Ad Trends: Product category ad investment 2020

Data • James McDonald, WARC Data, October 2019

This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
Keeping it fresh: Being on trend in food and drink

Article • Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019

Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.