COVID-19 has had a significant impact on the mental health of people everywhere, and they’re looking for ways to reduce stress and improve sleep; a new generation of functional foods (and drinks) is promising to deliver on that score.
Consumers’ initial concerns around COVID-19 in Southeast Asia may have been focused around personal hygiene, but they’re now taking their general health much more seriously – beginning with the food they eat, according to research.
Case Study•
SABRE Awards, Gold, North America, 2020
LUNA Bar, a brand of nutrition bars, championed equality in the US by creating a publicity campaign that saw it pay the women's national soccer team the difference between theirs and the men's soccer team's World Cup roster bonus.
It is inconceivable that immunity won’t remain a raised priority in people’s minds for years to come, says Andy Wardlaw, who argues that brands must respond now.
Case Study•
Witarinee Nitiwanakun, Roxanni Garcia, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
Health supplement Brand's Essence of Chicken used digital media and influencer content to relaunch its Brand's Summer Camp educational tutoring programme in Thailand.
Sales of plant-based meat substitutes grew by 18% in the US last year, new data shows, with further growth expected as new products continue to hit the market.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Case Study•
Chaivut Eiamvuthikorn, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019
Health-drink brand Scotch increased brand awareness in Thailand and boosted market share of its drinkable bird's nest essence through long-form storytelling content.
Case Study•
Design Business Association, Bronze, 2019
SlimFast, a dietary supplement brand, increased category sales and brand penetration in the UK by launching a new packaging design featuring brightly coloured pouches.
Meat consumption is rising across Asia but consumers in the region still get twice as much protein from plants as animals and new Western plant-based brands are moving in on this territory.
Iron supplement brand Sangobion Iron+ used online music video, OOH and online ads to persuade people to have blood tests to detect anaemia in the Philippines.
Case Study•
Melissa Garrovillo, WARC Prize for Asian Strategy, Entrant, 2018
Iron supplement brand Sangobion Iron+ used online music video, OOH and online ads to persuade people to have blood tests to detect anaemia in the Philippines.
Case Study•
Amanda Hancock, WARC Prize for Asian Strategy, Bronze, 2018
Diet brand Verena Sure circumvented strict government regulations by using its own digital and social media platforms to launch its over-the-counter product in Thailand.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Case Study•
SABRE Awards, South Asia, Superior Achievement in Research & Planning, 2018
Danone, a multinational food-products corporation, increased awareness of the protein deficiency across India by launching multiple social media campaigns and a protein calculator to help people take the pledge of eating more protein.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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