Article
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Stephen Whiteside, Event Reports, Spotlight US, September 2021
Health-Ade, the US kombucha brand, is adapting its strategy as the category evolves and the needs of its customer base evolve.
Case Study
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YouTube Works for Brands, Korea, Best action-driven campaign, 2020
Maeil Dairies, a brand of dairy products, increased awareness in Korea about lactose intolerance and lactose-free milk.
Case Study
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YouTube Works for Brands, Japan, Creative effectiveness, 2021
Otsuka Pharmaceutical, a pharmaceutical company, launched an ad that celebrated school students' continuous commitment to their extra-curricular activities in Japan during the coronavirus pandemic.
Opinion
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WARC, August 2021
BuffX founder Kang Le shares how his functional food brand achieved rapid e-commerce success with nutritional gummies that target strong consumer need for good sleep and energy as well as good eye, immunity, digestion and liver health.
Article
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WARC Best Practice, May 2021
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article
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WARC Exclusive, Spotlight Australia, April 2021
Analyses data from ongoing surveys of Australian consumers, provided by GWI and covering the regularity of lifestyle activities, what Australians consider important in life and how good people are at talking about mental health.
Article
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Euromonitor Strategy Briefings, March 2021
Looks at China'a recovery post-Covid-19 across a range of sectors, including travel, consumer health, beauty and personal care and retailing.
Article
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Euromonitor Strategy Briefings, March 2021
Provides a conscious consumption scope, including impact on ethical claims and company strategies.
Article
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Danielle Jackson, WARC Exclusive, March, 2021
With sustainability and health now major consumer food trends, more shoppers are buying plant-based foods as part of a ‘flexitarian’ or vegan diet.
Article
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Dr Boon Chong Lim and Jeremy Sim, WARC Exclusive, February, 2021
Nanyang Technological University’s Dr Boon Chong Lim and Prototyping Lab Aufhaven’s Jeremy Sim examine how alternative proteins, considered the next wave of food innovation, can be successfully marketed.
Article
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Euromonitor Strategy Briefings, January 2021
An industry snapshot of consumer health, including the impact of Coronavirus, channel shifts and future development.
Article
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Euromonitor Strategy Briefings, January 2021
A global outlook on health and wellness packaged food, including leading companies and brands and the top five trends shaping the industry.
Article
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Euromonitor, Research on WARC, December 2020
This report examines the performance of consumer health categories comparatively against other consumer industries and across regions and markets; it also explores the expected five-year forecasts for each category.
Article
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Euromonitor Advertiser Profiles, October 2020
This Company Profile from Euromonitor provides key details and analysis of Glaxosmithkline.
News
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25 November 2020
Consumers across APAC are increasingly adopting products and services that offer a higher level of convenience, a trend that has since accelerated thanks to COVID-19, according to a new report from Mintel.
Opinion
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Sarah Owen, November 2020
While wellbeing has been a top consumer priority for the last couple of years, the conflation of mental and physical health is emerging as a new focal point. People aren’t just trying to cope with the mental toll of the pandemic (stress, anxiety, isolation), they are also deeply concerned about their physical wellbeing. Add in the fear of physical and mental safety concerns for friends, family and colleagues and it’s little surprise that wellbeing is a critical consumer sentiment.
Case Study
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ARF Ogilvy Awards (US), Bronze, 2020
Herbalife Nutrition, a dietary supplement brand, launched its informative Healthy Breakfast Campaign to combat rising levels of obesity in APAC.
News
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05 November 2020
Chinese consumers, who are responsible for 28% of the world’s meat consumption, present a key opportunity as faux meat makers eye up the huge market.
Opinion
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Gabey Goh, October 2020
Dairy giant Amul emerged from India’s lockdown in a much stronger position than before. RS Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about never going dark, meeting new consumer demands, being hyper-local and the organisation’s belief in long-term consistency.
Opinion
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Cathy Taylor, September 2020
For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.
Article
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Euromonitor Strategy Briefings, August 2020
COVID-19 has put health front and centre, however, there is a tension between increased demand for health and wellness offerings (generally premium) and reduced discretionary spending.
Article
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Euromonitor Strategy Briefings, July 2020
Provides a global outlook of functional food, including food as medicine, food with functional claims and labelling and regulations.
News
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13 July 2020
COVID-19 has had a significant impact on the mental health of people everywhere, and they’re looking for ways to reduce stress and improve sleep; a new generation of functional foods (and drinks) is promising to deliver on that score.
Data
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Rob Clapp, WARC Data Points (Curated), July 2020
An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.
Data
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Rob Clapp, WARC Data Points (Curated), July 2020
An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.
