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Wall's: Pemilan Mobile Campaign

Case Study • MMA Smarties, Silver, Indonesia, 2020

Wall's, an ice cream brand, raised brand awareness of the relaunch of its products Apollo and Calippo and engaged with its consumers by riding on the back of the 2019 Indonesian presidential elections.

Danone Group (Food)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Danone.

Puck: Repurposed Meals

Case Study • Tahaab Rais, Anna Sadykova, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Frisian Flag Indonesia: “Catch to Grow”

Case Study • Yoohyun Kim, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Frisian Flag 123, the toddler milk, captured the attention of a mobile-savvy audience with an augmented reality game in Indonesia.

Puck: Making meal-time fun time

Case Study • Anna Sadykova, Tahaab Rais, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

The Incredible Egg: Cracking New Occasions

Case Study • Larry Gies, Molly Marshall, Shannon Smiley, WARC Media Awards, Entrant, Effective Channel Integration, 2020

The American Egg Board, which focuses on marketing and promoting eggs, increased sales by changing behaviour amongst consumers in the US.

Talenti: Talenti Layers

Case Study • ARF Ogilvy Awards (US), Silver, 2020

Talenti, an ice cream brand, reversed its decline in sales with its strongly visual campaign Talenti Layers.

Amul India's Dr. R S Sodhi: 'Once we take a position, we keep to it'

Opinion • Gabey Goh, October 2020

Dairy giant Amul emerged from India’s lockdown in a much stronger position than before. RS Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about never going dark, meeting new consumer demands, being hyper-local and the organisation’s belief in long-term consistency.

Chinese consumers sour on foreign dairy brands

News • 23 September 2020

Nationalistic fervour amid souring relations with the United States and Australia, has contributed to a sales drop in China for foreign dairy products.

Wall's: Abang Hero #KitaJagaKita – Spread happiness to our frontline heroes!

Case Study • WARC Prize for Asian Strategy, Entrant, 2020

Wall's, the ice cream brand, spread happiness to front-line heroes during the COVID-19 lockdown with a purpose-driven campaign in Malaysia.

Wall's: Not To Be Served Cold

Case Study • Ha Tran, Nga Le Ngoc, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Entrant, 2020

Wall's, the market leader in Vietnam's ice cream category, faced stiff competition from local players and wanted to redress the balance and strengthen its position.

Puck: Repurposed Meals

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2020

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Puck: Making meal-time fun time

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Bronze, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

India's Amul sees gains from increased marketing spend during lockdown

News • 23 June 2020

Dairy products brand Amul doubled its marketing spend across media during the lockdown in India and is now reporting gains over rivals in sales, brand building and top of the mind recall with consumers.

Stonyfield Organic takes its mission to new pastures

Case Study • SABRE Awards, Gold, North America, 2020

Stonyfield Organic, a yoghurt brand, increased awareness and sales in the US by partnering with actor Adam Scott to produce video adverts that raised awareness of the number of children's playing areas and outdoor spaces treated with dangerous chemicals.

US, Dairy products, fats & oils Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the dairy products, fats & oils sector in the United States since 2007.

Puck: Repurposed Meals

Case Study • Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Social Strategy, 2020

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Olivoila: The Battle

Case Study • Suzzane Zhang, Yao Wu, WARC Awards, Entrant, Effective Content Strategy, 2020

Olive oil brand Olivoila cooked up an innovative idea to grow its sales while also expanding the market share for olive oil in China.

Puck: Making mealtime fun time

Case Study • Tahaab Rais, Anna Sadykova, WARC Awards, Shortlisted, Effective Content Strategy, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Kwality Dairy: Noon Assembly

Rankings • WARC Effective 100, 2020

Kwality Dairy, an Indian company that processes and handles dairy products, tackled vitamin D deficiencies in children by moving school assemblies.

Unilever Group (Packaged Food)

Article • Euromonitor Advertiser Profiles, February 2020

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Magnum, Knorr, Flora and Kellogg's.

360PR helps Stonyfield Organic take its mission to new pastures

Case Study • SABRE Awards, IN2, North America, Best in Social Good + Public Service, 2020

Dairy company Stonyfield Organic created #PlayFree, an on-ground initiative to remove pesticides from children's playing fields and community spaces and underscore the brand's organic credentials in the US.

Becel: Power of Plants

Case Study • WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Plant-based spreads and oils brand Becel used influencer marketing, backed by digital and social media, to raise awareness of the brand and of the benefits of a plant-based lifestyle in Canada.

Wall's: Not to Be Served Cold

Case Study • Ha Tran, Nga LeNgoc, Anish Appukuttan, Soumya Ranjan Panda, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Wall's, the market leader in Vietnam's ice cream category, faced stiff competition from local players and wanted to redress the balance and strengthen its position.

Weis: Hello Sunshine

Case Study • Kate O'Loughlin, Dixie Garcia, Kathryn Furnari, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Australian ice cream brand Weis used traditional channels in an innovative way to achieve unit lift and increase market share.

Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
What we know about Health and Wellness Marketing

Article • WARC Best Practice, February 2020

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
What's working in FMCG

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the FMCG category.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.