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Castello Global: From Good to Grate - How we transformed a cheese brand by transforming how it talks about taste

Case Study • APG (UK), Bronze, 2021

Castello, a cheese brand, launched a global campaign to increase relevance and drive a 70% growth in sales by reminding category users of the taste that the cheese delivers.

When life gives you lemons, make lemon meringue pie: How Lurpak showed the world the power of good food, at a time it was needed the most

Case Study • APG (UK), Silver, 2021

Lurpak, a butter brand, launched a worldwide campaign to deliver the brand's taste credentials by reconnecting the brand with cooking and good food.

Good Humor: A new jingle for a new era

Case Study • Jay Chiat Awards, Gold, PR Strategy, 2021

Good Humor, an ice cream brand, listened to the tone of the US and created a new jingle for its ice cream trucks to appeal to today's multicultural consumers.

Hennig-Olsen Iskremfabrikk: No limits / Uten Grenser

Case Study • SABRE Awards, IN2, EMEA, 2021

Doctors Without Borders, an international humanitarian medical non-governmental organisation, increased job satisfaction for employees at Hennig-Olsen, an ice cream factory, in Norway through a web app that set it a series of team challenges.

L'oeuf marocain: The Eggspiracy

Case Study • Manar Bikdir, Quods Ouaissi, Safaa Lharti, Hamza Benyoussef, WARC Prize for MENA Strategy, Entrant, 2021

L'oeuf Marocain, the national awareness-raising programme for egg producers in Morocco, confronted a culture of misinformation around eggs head on with its Eggspiracy campaign.

Puck: Fuel Their Dreams

Case Study • Tala Arakji, Mario Morby, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2021

Spreadable cream cheese brand Puck created a digital platform to raise spirits while boosting sales and growing share in Saudi Arabia.

Danone: Mom, I ate well

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Danone, a food products company, launched a campaign in Russia to increase sales of Danone products.

Puck: Celebrating the everyday chef

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Puck, a cheese brand, launched a campaign to increase brand awareness in the Gulf Cooperation Council.

Anchor: Chinese New Year