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Puck: Fuel Their Dreams

Case Study • Tala Arakji, Mario Morby, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2021

Spreadable cream cheese brand Puck created a digital platform to raise spirits while boosting sales and growing share in Saudi Arabia.

Kraft-Heinz: Bagelgate

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Philadelphia, a soft cheese brand, launched a social campaign against Apple's new bagel emoji that saw it promote its own version featuring Philadelphia cheese as a filling to increase sales among millennials.

Arla: Apetina Branding

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Bronze, 2021

Apetina, a cheese brand produced by Arla, increased sales in the UK by launching a new pack design featuring new colour variants.

Carte d'Or: Do Something Sweet at Home

Case Study • MMA Smarties, Silver, EMEA, 2020

Carte d'Or, an ice cream brand, broadcast live concerts and released practical recipes as a means of making people happy at home during the COVID-19 pandemic in Turkey.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Power Oil: What did you just eat?

Rankings • WARC Media 100, 2021

Cooking oil brand Power Oil increased sales by positioning itself as a safer, more viable alternative to unbranded cooking oils.

Power Oil: What did you just eat?

Case Study • WARC Cases, 2020

Cooking oil brand Power Oil increased sales by positioning itself as a safer, more viable alternative to unbranded cooking oils.

How influencers helped Wisconsin Cheese achieve “rind-blowing” results

Article • Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020

Wisconsin Cheese, an organization that champions the state’s cheese and cheesemakers, tapped the power of influencers to transform consumer perceptions.

Good Humor: A New Jingle for a New Era

Case Study • SABRE Awards, IN2, North America, Best in Digital/Print Media, 2021

Good Humor, an ice cream brand, took a stand during the Black Lives Matter movement by partnering with rapper and composer The RZA to recreate a classic ice cream truck song which previously featured racist and offensive lyrics.

Unilever Group (Packaged Food)

Article • Euromonitor Advertiser Profiles, February 2021

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Magnum, Knorr, Flora and Kellogg's.

Wall's: Pemilan Mobile Campaign

Case Study • MMA Smarties, Silver, Indonesia, 2020

Wall's, an ice cream brand, raised brand awareness of the relaunch of its products Apollo and Calippo and engaged with its consumers by riding on the back of the 2019 Indonesian presidential elections.

Danone Group (Food)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Danone.

Wall's: Pemilan Mobile Campaign

Case Study • MMA Smarties, Silver, APAC, 2020

Wall's, an ice cream brand, leveraged Indonesia's presidential elections to relaunch two of its confections.

Dancow Nutritods: Dancow Nutritods 2020

Case Study • MMA Smarties, Bronze, APAC, 2020

Dancow, a growing up milk brand, positioned itself as the toddler and pre-school expert in Indonesia and drove growth in the category by launching Dancow Nutritods.

Puck: Repurposed Meals

Case Study • Tahaab Rais, Anna Sadykova, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Frisian Flag Indonesia: “Catch to Grow”

Case Study • Yoohyun Kim, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Frisian Flag 123, the toddler milk, captured the attention of a mobile-savvy audience with an augmented reality game in Indonesia.

The Incredible Egg: Cracking New Occasions

Case Study • Larry Gies, Molly Marshall, Shannon Smiley, WARC Media Awards, Entrant, Effective Channel Integration, 2020

The American Egg Board, which focuses on marketing and promoting eggs, increased sales by changing behaviour amongst consumers in the US.

Puck: Making meal-time fun time

Case Study • Anna Sadykova, Tahaab Rais, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

Talenti: Talenti Layers

Case Study • ARF Ogilvy Awards (US), Silver, 2020

Talenti, an ice cream brand, reversed its decline in sales with its strongly visual campaign Talenti Layers.

Amul India's Dr. R S Sodhi: 'Once we take a position, we keep to it'

Opinion • Gabey Goh, October 2020

Dairy giant Amul emerged from India’s lockdown in a much stronger position than before. RS Sodhi, managing director of the Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about never going dark, meeting new consumer demands, being hyper-local and the organisation’s belief in long-term consistency.

Chinese consumers sour on foreign dairy brands

News • 23 September 2020

Nationalistic fervour amid souring relations with the United States and Australia, has contributed to a sales drop in China for foreign dairy products.

Wall's: Abang Hero #KitaJagaKita – Spread happiness to our frontline heroes!

Case Study • WARC Awards for Asian Strategy, Entrant, 2020

Wall's, the ice cream brand, spread happiness to front-line heroes during the COVID-19 lockdown with a purpose-driven campaign in Malaysia.

Wall's: Not To Be Served Cold

Case Study • Ha Tran, Nga Le Ngoc, Soumya Ranjan Panda, WARC Awards for Asian Strategy, Entrant, 2020

Wall's, the market leader in Vietnam's ice cream category, faced stiff competition from local players and wanted to redress the balance and strengthen its position.

Puck: Repurposed Meals

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Shortlisted, 2020

Puck drove brand engagement and share to increase with a social content series during Ramadan across the Gulf countries.

Puck: Making meal-time fun time

Case Study • Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Bronze, 2020

Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.

What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
How to make effective food advertising in the COVID-19 era: insights from Ipsos

Article • Stephen Whiteside, Event Reports, Ipsos 2020 Food Industry Summit, August 2020

Research firm Ipsos analyzed the advertising creative that delivered the greatest impact during the COVID-19 pandemic to offer guidance for food brands.
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Four food-shopper mindsets that should shape brand planning in 2021

Article • Callum Saunders, WARC Exclusive, September 2020

Grocery shopping mindsets are changing as a result of the pandemic and it will be vital for brands to embrace new behaviours to capitalise on throughout 2021.
Denny: Fighting commoditisation with differentiation

Case Study • IAPI ADFX Awards, Bronze, AdFx Awards, 2012, pp. 0-0

Denny, a grocery brand in the Irish Republic owned by Kerry Foods, was faced with falling sales in the sliced meats market as Irish consumers turned to cheaper alternatives.
Unilever focuses on e-commerce, brand purpose and market share in new business reality

Article • Anna Hamill, WARC Exclusive, July 2020

Unilever, the fast-moving consumer goods manufacturer, is responding to the on-going challenges posed by COVID-19 through maximising flexibility and focusing on the biggest opportunities.