Case Study•
Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Entrant, 2020
Cereal bar brand Nestlé Fitness partnered with the perfect candidate to relaunch in a declining category and build relevance with young Lebanese women.
This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.
Case Study•
Integrated Marketing Communications Council Europe, Silver, Social media and influencer programs and Product Launch/Relaunch/Trial campaign, 2019
Kellogg's, a cereal brand, launched a partnership with TV series Love Island in the UK to connect with millennials and encourage purchases.
Kellogg's Corn Flakes, a cereal brand, increased awareness and purchase intent in India by launching new flavours of its cereal and a promotional campaign to show consumers that they're made with real Indian ingredients.
Quaker Oats, the breakfast food brand, increased purchase intent in India by launching a branded cooking show featuring famous Indian chef Vikas Khanna.
Quaker Oats, the breakfast food brand, increased purchase intent in India by launching a branded cooking show featuring famous Indian chef Vikas Khanna.
Case Study•
Effie Worldwide, Finalist, North American Effies, 2019
Cascadian Farm, an organic food brand, increased sales among organic shoppers in the US by creating an in-store campaign that promoted the importance of soil health.
Case Study•
SABRE Awards, Africa, Eastern Africa, Gold, 2019
Nestlé, a multinational food and drink company, launched a mobile bus tour that showed the people of Mauritius the importance of a healthy, balanced breakfast.
Case Study•
Effie Worldwide, Bronze, North American Effies, 2019
Cheerios, a brand of cereal, partnered with The Ellen DeGeneres Show in the US to encourage one million acts of good to increase relevance and brand love, in turn promoting sales uplifts.
Article•
Brian Carruthers, Event Reports, MRS Impact, March 2019
The relationship between consumers and brands has altered as a result of the ever-changing media landscape – and relationship between consumers and researchers is following suit, with old-fashioned objectivity taking a back seat.
Article•
Geoffrey Precourt, Event Reports, Festival of Media LATAM, October 2018
PepsiCo, the food and beverage giant, focused on the unique nutritional value of Quaker Oats as it sought to break through with consumers in Latin America.
Research Paper•
Preeti Mascarenhas, Aditi Dalal, WARC Prize for Asian Strategy, Entrant, 2018
Kellogg's, the market leader in India's breakfast cereals category, grew sales for its Chocos product with the use of an innovative in-house market research product.
Case Study•
European Association of Communications Agencies, Bronze, 2018
Nestlé, a food and drinks company, revitalised the FITNESS cereal brand to support women on the journey towards their achievements, which successfully reversed a sales decline in Europe.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
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