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Kellogg's: World Food Day

Case Study • SABRE Awards, LATAM, Gold, 2021

Kellogg's, a food manufacturing company, launched a global campaign on World Food Day to drive awareness on food safety and their progress against their commitments, and educate people about food waste.

Lion Cereal, CPW: Smells like teen spirit - How Lion Cereal turned teenage anger into brand affection

Case Study • APG (UK), Bronze, 2021

Lion Cereal, a breakfast cereal brand, launched a campaign in Europe to get more 16–24-year-olds eating the brand's cereal.

What the UK’s HFSS ad ban will demand of brands

Article • Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021

A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.

Kellogg's: Green onion flavored chex campaign

Case Study • YouTube Works for Brands, Korea, Best brand launch campaign, 2020

Kellogg's, a food manufacturing company, increased buzz and awareness in Korea around the release of its new product, Green Onion Flavoured Chex.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

HFSS: How grocery brands and retailers can stay effective in an age of restriction

Article • Callum Saunders, WARC Best Practice, July 2021

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.

Special K: You can't fake delicious

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Kellogg's, a food manufacturing company, launched a campaign in the USA to revive its brand following the decrease in sales of Special K.

Milo Cereal: Go and go with Milo

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Milo, the chocolate milk drink business, launched a campaign to increase sales of its cereal in Australia.

Weetabix finds a braver voice as it launches into the drinks sector

Article • Sean Hargrave, Event Reports, Festival of Marketing Fast Forward, June 2021

While Weetabix has near universal brand awareness in the UK it faces the challenge of being consumed more frequently beyond the breakfast table.

Quaker: Keep your immune system up

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Breakfast oats brand, Quaker Oats, aligned itself with credible lifestyle, health and food publishers to almost double its annual average growth during COVID-19 in the Philippines.

Kellogg's: Study from home with Kellogg's

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Kellogg's, a cereal producer, launched a campaign in Nigeria to help children study at home.

Kellogg's: Mission Tiger on Colbert

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Kellogg's, a multinational food company, wanted to increase sales of its 'Frosted Flakes' cereals in the United States by breathing new life into its Tony the Tiger mascot.

Kellogg's Frosted Flakes: Tony The Tiger – From cereal salesman to activist

Case Study • WARC Awards for Effectiveness, Bronze, Brand Purpose, 2021

Cereal brand Kellogg's Frosted Flakes grew sales and household penetration in the US by reimagining its Tony the Tiger brand asset as an activist on a fundraising mission for school sports programmes.

Kellogg Co (Food)

Article • Euromonitor Advertiser Profiles, February 2021

This Company Profile from Euromonitor provides key details and analysis of Kellogg Co, the owner of brands such as Keebler, Nutri-Grain, Special K, Corn Flakes and Coco Pops.

Nestlé Fitness: Keep Going

Case Study • Tahaab Rais, Tala Arakji, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Cereal bar brand Nestlé Fitness partnered with the perfect candidate to relaunch in a declining category and build relevance with young Lebanese women.

Accurate portrayals of women and girls in media: Proven to be good for business

Research Paper • Jennifer Pelino and Nadine Karp McHugh, ARF Experiential Learning, November 2020

SEEHER, a movement for increasing accurate portrayals of women and girls in advertising, partnered with IRI to analyse sales data of Gender Equality Measure (GEM) to learn the sales impact of a GEM-scored ad campaign and which networks/publishers have the highest sales impact.

Pebbles cereal rocks user-generated content in new branded series

Article • Matthew Schwartz, ANA, ANA Magazine, September 2020

Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works discuss the Daily Yabba Dabba Doo series and the most effective ways for brands to harness user-generated content (UGC).

Nestlé Fitness: Keep Going

Case Study • Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Entrant, 2020

Cereal bar brand Nestlé Fitness partnered with the perfect candidate to relaunch in a declining category and build relevance with young Lebanese women.

Nestlé Fitness: Keep Going

Case Study • Tahaab Rais, Tala Arakji, Inaan Budhiraja, WARC Awards, Entrant, Effective Content Strategy, 2020

Cereal brand Nestlé Fitness reversed declining sales in Lebanon with an unconventional influencer campaign.

Otees: Mobile Game

Rankings • WARC Media 100, 2020

Otees, a cereal brand, launched a mobile game to help South African consumers decide which new flavour cereal should become a permanent product.

Cheerios: Hacking Prime Day

Rankings • WARC Media 100, 2020

Cheerios, the cereal brand, increased sales on Amazon Prime Day in the US by creating a promotion that infiltrated Amazon algorithms.

Breakfast cereals in Western Europe

Article • Euromonitor Strategy Briefings, February 2020

A regional overview of breakfast cereals in Western Europe, including forecast projections and country snapshots.

Kellogg's X Love Island

Case Study • IMC Awards (European), Silver, Social media and influencer programs and Product Launch/Relaunch/Trial campaign, 2019

Kellogg's, a cereal brand, launched a partnership with TV series Love Island in the UK to connect with millennials and encourage purchases.

Honey Nut Cheerios: Hacking Prime Day

Case Study • MMA Smarties, Silver, North America, 2019

Cereal brand Honey Nut Cheerios created an Amazon Prime giveaway to make it the top recommendation on Alexa and secure its voice commerce future.

Quaker Oats: Insight to Impact

Case Study • MMA Smarties, Gold, India, 2019

Quaker Oats, the breakfast food brand, increased purchase intent in India by launching a branded cooking show featuring famous Indian chef Vikas Khanna.

What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Unilever’s global framework for post-pandemic marketing

Article • 샘 페나 테일러, Event Reports, Lions Live, June 2021

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.
What’s working in FMCG

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in the FMCG category.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.