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ReturnToWorkSA: Reach for the facts

Case Study • AME Awards, Bronze, 2021

ReturnToWorkSA, a state workplace injury insurer, launched a campaign in Australia to raise awareness of the dangers of long-term use and addiction to prescription opioids and encourage users to enquire about alternative treatments.

Allianz Life Insurance: Diabetes-driven workaround

Case Study • Tom Lehmann, Lukas Brocks, WARC Media Awards, Shortlisted, Best Use of Data, 2021

Financial services company Allianz combined data into a diabetes-driven workaround to target diabetics in Germany with a new life insurance product, while remaining GDPR-compliant.

Home Builders Federation: HBF Takes on the Industry with Mullets, Quokkas and Bonnie Tyler

Case Study • Effies (North America), Australian Effies, Bronze, 2021

HBF, the private health insurer, entered a new category in Australia and earned commercial success.

TAL: Less death, more life

Case Study • Effies (North America), Australian Effies, Bronze, 2021

TAL, the insurance company, shifted brand consideration and regained category leadership in Australia.

RACQ: Distracted Drivers

Case Study • Effies (North America), Australian Effies, Silver, 2021

RACQ, the insurance company, set out to have people modify their behaviour when driving to reduce accidents and fatalities in Australia.

Prudential Cambodia: Where is home?

Case Study • Rajib Gupta, Akhshy Thiagarajan, Ankita Ghosh, WARC Awards for Asian Strategy, 2021

Prudential Cambodia, a life insurance company, launched a campaign in Cambodia for the Khmer New Year to spread a message of hope during the Covid-19 pandemic when many could not be with their families.

Income: The last sandwich generation

Case Study • Amanda Lim, WARC Awards for Asian Strategy, 2021

Income, a local insurance brand in Singapore, created a long-form film to boost engagement and encourage the country's so-called sandwich generation to plan for their retirement.

Manulife (International): Increase your odds of survival

Case Study • Yee Ching Wong, WARC Awards for Asian Strategy, 2021

Insurance company Manulife grew brand affinity and intent to purchase in Hong Kong with an outdoor, content partnership, and digital strategy based on hope, not fear to launch its ManuBright Care 2 critical illness cover.

FWD Life Insurance: VHIS is relevant to you

Case Study • SABRE Awards, APAC, Gold, 2021

FWD, an insurance company, promoted its Voluntary Health Insurance Scheme (VHIS) in Singapore.

Bupa: From Exclusive to Normal

Case Study • APG (UK), Entrant, 2021

BUPA, a health insurance company, launched a campaign in the UK to improve brand perception, demonstrate the benefit of insurance and increase relevance.

Beagle Street Life Insurance: Seeing the light because of the dark

Case Study • APG (UK), Silver, 2021

Beagle Street, a life insurance brand, launched a campaign in the UK to change the way the category viewed life events and increase market growth.

New York Life: Celebrating a new kind of hero - The Brave Of Heart

Case Study • APG (UK), Entrant, 2021

New York Life (NYL), an insurance company, launched a campaign to communicate what NYL stood for to drive differentiation and recruit more Americans into life insurance.

ManipalCigna Health Insurance: Health insurance for the healthy

Case Study • Rajesh Sharma, Akhilesh Nath, Arushi Chak, WARC Awards for Asian Strategy, Shortlisted, 2021

Health insurance brand ManipalCigna improved its equity scores, digital engagement and sales through a digital and social campaign that encouraged behavioural change in India.

Hong Kong Observation Wheel: AR App Presented by AIA

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

AIA, a pan-Asian insurance company, developed an app to allow the Hong Kong Observation Wheel (HKOW) to offer a new experience while connecting the Wheel and the community to Hong Kong's past.

Direct Line: We're On It

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Direct Line, an insurance company, improved brand metrics with its We're On It campaign that compared the brand to superheroes.

Next Insurance: Built by business

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In the US, Next Insurance, an insurance brand, launched the campaign 'Built by Business', with the objective to help small businesses get back to work, whilst building brand awareness for the company.

Hollard Insurance Ghana: #MeetArabaHollard #GhanaFirstVirtualInsurer

Case Study • SABRE Awards, Africa, Gold, 2021

Hollard Insurance Ghana, an insurance brand, launched a chatbot in WhatsApp so the people of Ghana had easier and better access to its insurance services.

Aon: Diversity & Inclusion - Dive In Nigeria 2020

Case Study • SABRE Awards, Africa, Diamond, 2021

Aon, an insurance company, partnered with top senior women professionals in Nigeria to inspire them to take up careers in the insurance sector.

MUA: Learners Challenge

Case Study • SABRE Awards, Africa, Gold, 2021

Mauritius Union Assurance (MUA), an insurance company, educated young people in Mauritius on how to avoid traffic collisions through a relaxed and entertaining web series.

Cigna: The pastor alliance

Case Study • Cannes Creative Lions, Shortlisted, Creative Strategy Lion, 2021

Cigna, an insurance company, increased engagement and supported Black Americans during the COVID-19 pandemic by launching a partnership with Black churches, The Pastor Alliance.

Evcat Himaya: Natural disaster prevention

Case Study • Manar Bikdir, Quods Ouaissi, Safaa Lharti, Hamza Benyoussef, WARC Prize for MENA Strategy, Entrant, 2021

Insurance company, Compagnie d'Assurance Transport, turned public discontent into positive debate in Morocco.

Trygg-Hansa: Beach Mode

Case Study • SABRE Awards, EMEA, Gold, 2021

Trygg-Hansa, an insurance company, educated parents in Sweden about the danger of their child drowning.

AXA Health: Switch It

Case Study • SABRE Awards, EMEA, Gold, 2021

AXA Health, a private healthcare insurance provider, created a unifying experience for employees as it merged three business into one entity in the UK.

UnitedHealthcare: Take Advantage

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

UnitedHealthcare, the healthcare and insurance company, stood out in a crowded industry by making older customers feel better about themselves in the US.

Manulife: Increase Your odds of survival

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

Manulife, the health insurance provider in Hong Kong, launched a new critical illness product.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
What's working in banking

Article • WARC Category Intelligence, March 2019

Global strategies, campaign updates and trends in the banking category.
What's working in tech-enabled marketing

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in tech-enabled marketing.
What's working in insurance

Article • WARC Category Intelligence, November 2019

Global strategies, campaign updates and trends in the insurance category.
What’s working in financial services

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in the financial services category.