Article
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WARC Category Intelligence, November 2019
Global strategies, campaign updates and trends in the insurance category.
News
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05 June 2020
Bushfires, floods and the COVID-19 outbreak have forced Australian insurer NRMA to be flexible about plans – and it has learned some key lessons about adapting quickly.
Article
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Catherine Rushton, WARC Exclusive, June 2020
Mindshare’s Catherine Rushton outlines lessons learnt with insurance brand NRMA in responding to back-to-back events from bushfires to COVID-19.
Rankings
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WARC Effective 100, 2020
Swann Insurance, a motorcycle insurance specialist, increased leads and online engagement in Australia by providing excuses for bikers to ride more often.
Rankings
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WARC Effective 100, 2020
Australian motor insurer Royal Automobile Club of Victoria (RACV) broke into the pet insurance industry by creating pet supplies for overconfident animals.
Rankings
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WARC Effective 100, 2020
NRMA Insurance, an insurance company, changed what it meant to be insured by rewarding people in Australia for making small changes that prevented the disasters it would normally cover.
Rankings
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WARC Effective 100, 2020
Česká asociace pojišťoven, the Czech Insurance Association, increased awareness by showing the consequences of distracted driving.
Case Study
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Case Studies on WARC, 2018
The Czech Insurance Association raised awareness of the dangers of using phones while driving by placing the emphasis on the people that survive car crash victims.
Rankings
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WARC Media 100, 2020
NRMA Insurance, an insurance company, changed what it meant to be insured by rewarding people in Australia for making small changes that prevented the disasters it would normally cover.
Rankings
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WARC Media 100, 2020
LifeDirect, a life insurance comparison site in New Zealand, encouraged Kiwis to compare and buy life insurance with the brand by killing off its brand mascot, Simon the Sloth.
Rankings
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WARC Creative 100, 2020
NRMA Insurance, an insurance company, changed what it meant to be insured by rewarding people in Australia for making small changes that prevented the disasters it would normally cover.
Case Study
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Case Studies on WARC, 2019
Australian motor insurer Royal Automobile Club of Victoria (RACV) entered the pet insurance category by positioning itself as the cover for pets’ natural overconfident and reckless behaviour.
Article
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Dr Bob Cook, WARC Exclusive, February 2020
Looks at the Theory of Planned Behaviour which suggests that in order to change the behaviour, you need to change the behavioural attitudes through communication and the experiences you deliver.
Article
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Angel Blesa, David Íñiguez, Rubén Moreno and Gonzalo Ruiz, International Journal of Market Research, Vol. 62, No. 1, 2020, pp. 58-78
An analysis was performed on millions of quotes by a number of insurance companies, covering a major part of the automobile insurance market in Spain.
Article
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Brian Carruthers, Event Reports, Digital Transformation Conference, November 2019
Aviva, the British insurance multinational, is adapting its thinking around customer experience questions and adopting terminology and processes that have helped to show the boardroom the importance of CX.
Case Study
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Data and Marketing Association, Bronze, 2019
Benenden Health, a mutual society in the UK providing private medical cover, rebranded itself with a new name, new look and modified tone of voice to appeal to a younger audience in the UK.
Case Study
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Data and Marketing Association, Gold, 2019
Direct Line, an insurer, launched Red Saturday in the UK to encourage Black Friday shoppers to insure their new purchases by buying cover there and then.
Case Study
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PHD Montreal, WARC Media Awards, Entrant, Effective Use of Tech, 2019
Insurance company belairdirect used a multichannel, fan-focused, approach to raise awareness of its sponsorship of the Canadian Football League, in turn building its consumer profile.
Case Study
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MMA Smarties, Silver, APAC and Gold, India, 2019
Aditya Birla Health Insurance, a health insurance brand, launched #JumpForHealth which asked Indian consumers to jump their way to health and saw the brand donate prosthetic legs to the Sadhu Vaswani Foundation in return.
Case Study
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MMA Smarties, Finalist, India, 2019
HDFC Life Insurance, an insurer, created #TheMemoryProject, which got consumers to share memories of their lost loved ones to build brand trust among Indians.
Case Study
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MMA Smarties, Bronze, India, 2019
HDFC Life, an insurance brand, increased awareness and consideration in India by integrating its brand into a podcast, hosted by one of the most trusted voices in the nation.
News
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01 November 2019
Brand building requires marketers to balance short-term acquisition with long-term emotional connection; global brand building adds layers of extra complication, but a framework based on four crucial pillars will assist marketers in managing the ...
Article
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Jan Gooding, WARC Exclusive, October 2019
Discusses four important pillars to building a global brand which create a framework within which global brand building can be managed.
Article
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Research on WARC, October 2019
Details how the key to success in brand building is to nurture a ‘Mental Network’, full of relevant and distinctive associations that help you be thought of and noticed in the moments that matter.
News
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22 October 2019
The Insurance Regulatory and Development Authority of India (Irdai) has asked insurers to ensure that advertisements of insurance products are clear and do not convey a fabricated sense of security to prospective customers.
