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Financial cards and payments in Western Europe

Article • Euromonitor Strategy Briefings, November 2021

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future.

BMO Financial Group: Eclipse VISA infinite card launch – flipping the script for millennials

Case Study • MMA Smarties, Silver, North America, 2021

BMO Financial Group, a banking brand, engaged millennials by partnering with the winner of Ru Paul's Drag Race in Canada.

Mastercard: Astronomical Sales

Rankings • WARC Creative 100, 2021

Mastercard, a financial services brand, leveraged a once-in-a-lifetime astronomical event in the UAE to increase its cards on file sales.

American Express’ Naysla Edwards: How Amex is facing COVID and a changed world

Opinion • Gabey Goh, November 2021

Naysla Edwards, Vice President Brand, Charge Cards & Member Experience for American Express, Australia and New Zealand, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how the company has weathered the pandemic and how it is preparing for the opening up of Australia and the world. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Klarna’s David Sandstrom: How huge growth fuelled a ‘coming of age’ for marketing strategy

Opinion • Anna Hamill, November 2021

David Sandstrom, Chief Marketing Officer at digital payments brand Klarna, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about evolving its brand story, challenging measurement norms, and never outgrowing the ‘start-up’ mindset. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Visa: Brand role & sponsorship, reimagined

Case Study • Maya Nishitani, Chisa Kondo, Hiroaki Taki, Kaori Yatsu, WARC Awards for Asian Strategy, 2021

Credit-card brand Visa pivoted its communication strategy during the Tokyo 2020 postponement to increase cashless payment behaviours and the number of its contactless cards in Japan, with a TV, digital and outdoor campaign.

What’s working in financial services

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in the financial services category.

Mastercard: True Name

Case Study • Cannes Creative Lions, Bronze, Creative Strategy Lion, 2021

Mastercard, a financial services brand, demonstrated its support for the LGBTQIA+ community in the USA with its True Name campaign.

Mastercard: Connecting the Falklands

Case Study • SABRE Awards, EMEA, Gold, 2021

Mastercard and Square, two financial services companies, partnered with the Falkland Islands Government to solve one of the greatest challenges facing the Islands' small- and medium-sized businesses: accepting card and digital payments.

American Express: Shop Small

Case Study • SABRE Awards, EMEA, Diamond, 2021

American Express, a financial services brand, demonstrated its support for small business across France, Germany, Italy and Spain with its Shop Small campaign.

Visa: #WhereYouShopMatters

Case Study • SABRE Awards, EMEA, Gold, 2021

Visa, a financial services company, supported small- and medium-sized businesses (SMBs) in the Middle East during the COVID-19 pandemic with its #WhereYouShopMatters campaign.

Mastercard: Astronomical Sales

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2021

Payments provider, Mastercard, recognised a unique brand synergy with a once-in-a-lifetime astronomical event to grow cards on file in the UAE.

Kotak Mahindra Bank Limited: Kotak Home Loans