Article
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Euromonitor Strategy Briefings, March 2019
A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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Euromonitor Strategy Briefings, November 2017
Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.
Article
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WARC Category Intelligence, July 2020
Global strategies, campaign updates and trends in the financial services category.
News
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11 June 2020
Mastercard, the payments company, actively demonstrated its support for the transgender and non-binary communities with the “True Name” initiative, which enables these consumers to put their chosen name on the front of their cards.
Article
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Geoffrey Precourt, Event Reports, ANA Multicultural Conference, May 2020
Mastercard, the payments company, tackled a major painpoint for transgender and non-binary consumers with its True Name initiative.
Opinion
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Anna Hamill, May 2020
Raja Rajamannar is Chief Marketing and Communications Officer at Mastercard, and a member of the ANA’s Global Leadership Coalition on COVID-19, established in partnership with Cannes Lions and WARC.
News
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05 May 2020
American Express, the credit-card provider, has shifted the focus of its strategy from acquiring customers to “protecting” its existing clientele – and its brand – in the face of COVID-19.
Article
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Stephen Whiteside, WARC COVID-19 Series, May 2020
American Express, the credit-card provider, is focusing on “protecting” its customers and brand during the COVID-19 crisis.
Case Study
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Tahaab Rais, Prabhakar Iyer, WARC Awards, Entrant, Effective Content Strategy, 2020
Financial services corporation Mastercard boosted transactions and brand visibility through a content series in the United Arab Emirates.
Case Study
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Rajesh Sharma, Neerja Goswami, Kanika Saxena, WARC Awards, Silver, Effective Content Strategy, 2020
Financial services brand Mastercard developed an integrated campaign to boost card payments and attract new users in India.
Opinion
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Lucy Aitken, April 2020
There is much to be learned from Small Business Saturday, says WARC’s Lucy Aitken. A 2010 social-first initiative from American Express became an annual event to help out local enterprises in the US and the UK.
Article
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Euromonitor Profiles, March 2020
This Company Profile from Euromonitor provides key details and analysis of Visa.
Rankings
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WARC Creative 100, 2020
Swedish fintech company Doconomy launched a credit card with a carbon-emission spending limit to help consumers reduce their carbon footprint.
Case Study
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SABRE Awards, IN2, North America, Best in Live Events, 2020
Credit-card brand Mastercard appealed to the LGBTQIA+ community in the US with the launch of its True Name card via a street installation in New York's West Village during the World Pride festival.
Article
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Euromonitor Profiles, November 2019
This Company Profile from Euromonitor provides key details and analysis of MasterCard Inc.
Case Study
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IPG Mediabrands, WARC Media Awards, Entrant, Effective Channel Integration, 2019
Financial services brand Mastercard created a gastronomy-based promotion to increase transactions and raise awareness of its offer in Colombia.
Case Study
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MMA Smarties, Bronze, Vietnam, 2019
FE CREDIT, a financial services company, used social media targeting and app install campaigns in Vietnam to attract new users of its app and encourage current users to start a loan immediately.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
HSBC, a banking brand, increased penetration and sign ups for its Visa Platinum credit card in Singapore by launching a social experiment film and targeted media that showed the importance of spending quality time with your family.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2019
Standard Chartered Bank, a banking brand, increased applications for its Simply Cash Visa Card in Hong Kong by launching an algorithm agent that provides personalised, targeted content based on the viewing habits of young consumers.
Case Study
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MMA Smarties, Silver, APAC and Gold, India, 2019
Mastercard, a financial services company, increased online transactions in India by launching an educational quiz only for Mastercard users.
Case Study
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MMA Smarties, Finalist, India, 2019
Indiabulls, a financial services group, promoted its personal loan app across India by creating targeted mobile ads that showed users how much easier this process is.
Case Study
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MMA Smarties, Bronze, India, 2019
Indiabulls, an Indian conglomerate, created an app optimisation campaign and branded content to increase credibility in India.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Visa, a financial services company, launched a Christmas film in the UK that connected emotionally with consumers by encouraging them to visit their local high street retailers.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Visa, a financial services company, increased its share of voice during the football World Cup, as its official sponsor, by launching a campaign that saw Zlatan Ibrahimovic return to the tournament.
Case Study
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MMA Smarties, Finalist, LATAM, 2019
Mastercard, a financial services brand, used influencers to launch a promotion that awarded users with travels depending on the amount of transactions they took on, hence increasing transaction numbers and brand engagement in Brazil.
