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RAKBANK: Memotraits - AI Brings Memories to Life

Case Study • MMA Smarties, Gold, MENA, 2020

RAKBANK, a banking brand, turned memories into tactile experiences for FC Barcelona fans in the UAE with its Memotraits campaign.

RAKBANK: Euphoria Moments

Case Study • MMA Smarties, Gold, MENA, 2020

RAKBANK, a banking brand, used AI to serve FC Barcelona fans in the UAE contextually targeted ads with its campaign Euphoria Moments.

Mastercard: Mastercard SMB

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Mastercard, a financial services corporation, created a campaign in the United States to engage with women-owned small businesses, a group that was often overlooked.

Mastercard: Astronomical Sales

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Payments technology provider, Mastercard, brought its priceless proposition to life with a promotion centred around a rare solar eclipse in the UAE.

Hilton and American Express: Delivering Hope and Hospitality During a Global Pandemic

Case Study • SABRE Awards, Gold, North America, 2021

Hilton, a hotel company, and American Express, a financial services company, offered free accommodation and food in Hilton hotels to frontline healthcare workers across the US.

MasterCard Inc. (Financial)

Article • Euromonitor Advertiser Profiles, April 2021

This Company Profile from Euromonitor provides key details and analysis of MasterCard Inc.

Mastercard: World Pride 2019

Rankings • WARC Effective 100, 2021

Mastercard, a financial services company, drove innovation within the financial sector by driving change for the LGBTQIA+ community in the US.

Visa (Financial)

Article • Euromonitor Advertiser Profiles, March 2021

This Company Profile from Euromonitor provides key details and analysis of Visa.

Financial cards and payments in Asia Pacific

Article • Euromonitor Strategy Briefings, February 2021

Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

Trust, technology and winning every interaction: A new paradigm

Opinion • Anna Hamill, February 2021

Raja Rajamannar, Chief Marketing Officer of Mastercard and author of the new book ‘Quantum Marketing’, speaks to WARC’s Anna Hamill about how technology can drive marketing forward, purpose and trust as key brand differentiators, and why risk management is a crucial marketing function.

Mastercard’s four trends that will frame 2021

Article • Brian Carruthers, Event Reports, CES 2021, January 2021

The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.

Visa: Consumer payments landscape – delivering a single source of truth

Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020

Visa, a financial services corporation, developed a single database to be used by all principle stakeholders in the complex payments market in the UK.

Policis: Illegal Online Lending – gateway to mass market financial crime

Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020

Policis, a publisher, integrated a range of data sources to build a picture of illegal lending and financial crime in Japan and the US.

Mastercard: Astronomical Sales

Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020

In the slowest part of Dubai's retail season, payment card brand Mastercard built a unique sale tied to a rare eclipse that put its brand literally in full view of the country's shoppers.

Buy now, pay later – the financial product of choice for the young?

Article • Brian Carruthers, Event Reports, MoneyFest, October 2020

The likes of Klarna, Affirm and Afterpay are growing rapidly – evidence of the popularity of the ‘buy now, pay later’ (BNPL) model with consumers.

Akbank: Axess – OK, Google. I'm Feeling Lucky.

Case Study • MMA Smarties, Bronze, X (Global), 2020

Akbank, a banking brand, creatively used Google Search ads to sell Axess credit cards, increase its customer base and strengthen its total share in Turkey.

Mastercard: Start More First Times

Case Study • Tahaab Rais, WARC Media Awards, Entrant, Best Use of Data, 2020

Financial services corporation Mastercard boosted transactions and brand visibility through a content series in the United Arab Emirates.

Barclaycard: Creating value beyond price

Case Study • Paul Phillips, Robert Beevers, WARC Media Awards, Shortlisted, Effective Channel Integration, 2020

British credit card Barclaycard ran a multichannel campaign targeting the spending behaviours of two key segments to drive growth by gaining customers and increasing usage.

Mastercard: Team Cashless India

Case Study • SABRE Awards, Gold, South Asia, 2020

Mastercard, a financial services company, encouraged a cashless society in India by launching Team Cashless India, an integrated campaign that saw consumers nominate their favourite merchants whom Mastercard then helped create a digital payments infrastructure.

Mastercard: Sonic Melody

Case Study • ARF Ogilvy Awards (US), Bronze, 2020

Mastercard, a financial-services corporation, launched its sonic melody worldwide and improved brand recall and customer experience.

Why Mastercard has a marketing risk management function

News • 05 November 2020

The pandemic and lockdowns caught brands and businesses unprepared, but as the experience of Mastercard shows, a specific risk management function within marketing helped it respond more quickly and effectively to the situation as it developed around

Mastercard: An Invitation to Approach

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

Mastercard, a financial services company, utilised its partnership with CONMEBOL America's Cup Brazil to distribute match tickets to opinion leaders and launch exclusive interviews to increase awareness of its contactless payments in stadiums.

Mastercard’s risk management playbook for marketing

Article • Brian Carruthers, Event Reports, Festival of Marketing, October 2020

Looks at how credit card company Mastercard put in place a risk management function for marketing.

Mastercard’s Rajamannar outlines the skills needed by the next generation of marketers

Article • Geoffrey Precourt, Event Reports, Advertising Week, October 2020

Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.

Barclaycard: How creating value beyond price drove results beyond expectation

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Barclaycard, a banking brand, launched an Entertainment programme in the UK that gave money back on tickets and exclusive presale access to show customers that its price premium was worth paying.

Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
What's working in financial services

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in the financial services category.
What's working in mobile

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in mobile.
Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
What's working in banking

Article • WARC Category Intelligence, March 2019

Global strategies, campaign updates and trends in the banking category.