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What’s working in financial services

Article • WARC Category Intelligence, August 2021

Global strategies, campaign updates and trends in the financial services category.

Mastercard: True Name

Case Study • Cannes Creative Lions, Bronze, Creative Strategy Lion, 2021

Mastercard, a financial services brand, demonstrated its support for the LGBTQIA+ community in the USA with its True Name campaign.

Mastercard: Connecting the Falklands

Case Study • SABRE Awards, EMEA, Gold, 2021

Mastercard and Square, two financial services companies, partnered with the Falkland Islands Government to solve one of the greatest challenges facing the Islands' small- and medium-sized businesses: accepting card and digital payments.

American Express: Shop Small

Case Study • SABRE Awards, EMEA, Diamond, 2021

American Express, a financial services brand, demonstrated its support for small business across France, Germany, Italy and Spain with its Shop Small campaign.

Visa: #WhereYouShopMatters

Case Study • SABRE Awards, EMEA, Gold, 2021

Visa, a financial services company, supported small- and medium-sized businesses (SMBs) in the Middle East during the COVID-19 pandemic with its #WhereYouShopMatters campaign.

Mastercard: Astronomical Sales

Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2021

Payments provider, Mastercard, recognised a unique brand synergy with a once-in-a-lifetime astronomical event to grow cards on file in the UAE.

Mastercard: Kit Beats

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Mastercard, a financial services corporation, launched a campaign in Spain so that parents could experience their children's excitement when they met football players during the UEFA Champions League.

Mastercard: Mastercard Pride

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

MasterCard, a multinational financial services corporation, launched the True Name campaign in the United States, which allowed people to use their chosen name on the front of their bankcards.

RAKBANK: Memotraits - AI Brings Memories to Life

Case Study • MMA Smarties, Gold, MENA, 2020

RAKBANK, a banking brand, turned memories into tactile experiences for FC Barcelona fans in the UAE with its Memotraits campaign.

RAKBANK: Euphoria Moments

Case Study • MMA Smarties, Gold, MENA, 2020

RAKBANK, a banking brand, used AI to serve FC Barcelona fans in the UAE contextually targeted ads with its campaign Euphoria Moments.

Mastercard: Mastercard SMB

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Mastercard, a financial services corporation, created a campaign in the United States to engage with women-owned small businesses, a group that was often overlooked.

Mastercard: Astronomical Sales

Case Study • Tahaab Rais, WARC Awards for Effectiveness, Silver, Instant Impact, 2021

Payments technology provider, Mastercard, brought its priceless proposition to life with a promotion centred around a rare solar eclipse in the UAE.

Hilton and American Express: Delivering Hope and Hospitality During a Global Pandemic

Case Study • SABRE Awards, Gold, North America, 2021

Hilton, a hotel company, and American Express, a financial services company, offered free accommodation and food in Hilton hotels to frontline healthcare workers across the US.

MasterCard Inc. (Financial)

Article • Euromonitor Advertiser Profiles, April 2021

This Company Profile from Euromonitor provides key details and analysis of MasterCard Inc.

Mastercard: World Pride 2019

Rankings • WARC Effective 100, 2021

Mastercard, a financial services company, drove innovation within the financial sector by driving change for the LGBTQIA+ community in the US.

Visa (Financial)

Article • Euromonitor Advertiser Profiles, March 2021

This Company Profile from Euromonitor provides key details and analysis of Visa.

Financial cards and payments in Asia Pacific

Article • Euromonitor Strategy Briefings, February 2021

Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

Trust, technology and winning every interaction: A new paradigm

Opinion • Anna Hamill, February 2021

Raja Rajamannar, Chief Marketing Officer of Mastercard and author of the new book ‘Quantum Marketing’, speaks to WARC’s Anna Hamill about how technology can drive marketing forward, purpose and trust as key brand differentiators, and why risk management is a crucial marketing function.

Mastercard’s four trends that will frame 2021

Article • Brian Carruthers, Event Reports, CES 2021, January 2021

The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.

Policis: Illegal Online Lending – gateway to mass market financial crime

Research Paper • MRS Awards Papers, Finalist, MRS Award for Public Policy/Social Research, 2020

Policis, a publisher, integrated a range of data sources to build a picture of illegal lending and financial crime in Japan and the US.

Visa: Consumer payments landscape – delivering a single source of truth

Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020

Visa, a financial services corporation, developed a single database to be used by all principle stakeholders in the complex payments market in the UK.

Mastercard: Astronomical Sales

Case Study • Tahaab Rais, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2020

In the slowest part of Dubai's retail season, payment card brand Mastercard built a unique sale tied to a rare eclipse that put its brand literally in full view of the country's shoppers.

Buy now, pay later – the financial product of choice for the young?

Article • Brian Carruthers, Event Reports, MoneyFest, October 2020

The likes of Klarna, Affirm and Afterpay are growing rapidly – evidence of the popularity of the ‘buy now, pay later’ (BNPL) model with consumers.

Akbank: Axess – OK, Google. I'm Feeling Lucky.

Case Study • MMA Smarties, Bronze, X (Global), 2020

Akbank, a banking brand, creatively used Google Search ads to sell Axess credit cards, increase its customer base and strengthen its total share in Turkey.

Mastercard: Start More First Times

Case Study • Tahaab Rais, WARC Media Awards, Entrant, Best Use of Data, 2020

Financial services corporation Mastercard boosted transactions and brand visibility through a content series in the United Arab Emirates.

Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What's working in banking

Article • WARC Category Intelligence, March 2019

Global strategies, campaign updates and trends in the banking category.
What's working in insurance

Article • WARC Category Intelligence, November 2019

Global strategies, campaign updates and trends in the insurance category.
Mastercard’s four trends that will frame 2021

Article • Brian Carruthers, Event Reports, CES 2021, January 2021

The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.