Opinion
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Cristina Balanzo, August 2021
The Grand Prix winner of the 2021 Creative Effectiveness Lions, Nike’s Dream Crazy proves that successful brands are the ones that can appeal to our needs as human beings, writes Walnut’s Cristina Balanzo.
Opinion
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Jean-Paul Burge, July 2021
After judging the 2021 Creative Effectiveness Lions, BBDO Asia’s Jean-Paul Burge explains what made Nike’s Dream Crazy the Grand Prix winner.
Case Study
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SABRE Awards, EMEA, Gold, 2021
adidas, a sportswear brand, launched its new Originals ZX trainer by partnering with Deliveroo to get an edible and wearable version of the shoe in customers' hands.
Case Study
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SABRE Awards, EMEA, Gold, 2021
adidas, a sportswear brand, increased buzz surrounding its Predator football boot with its Rent-a-Pred campaign in the UK.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
adidas, a shoes, clothing and accessories brand, promoted its Z.N.E. hoodie in China by launching a social challenge on TikTok.
Case Study
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Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2021
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new Air Max models to their graffiti characters and using geolocation to unlock sales for those models for people that visited the art.
Opinion
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Andy Walker, June 2021
As one of the world biggest brands, Nike has continued to grow and innovate despite the impact of COVID-19. Andy Walker, VP, Creative, at Nike and a juror for the Entertainment – Sports category at Cannes Lions 2021, shared with WARC’s Anna Hamill the secret to Nike’s creative culture, why ‘Dream Crazy’ connected and tackling big issues.
Case Study
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Cannes Creative Lions, Grand Prix, Creative Effectiveness Lions, 2021
Nike, a sportswear brand, celebrated the 30th anniversary of Nike's Just Do It campaign by refreshing its original rebellious spirit for a new generation.
Case Study
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MMA Smarties, Gold, Turkey, 2020
Adidas, a sports brand, increased site traffic and revenue in Turkey by launching an e-game event to give sports fans something to look forward to after the COVID-19 pandemic halted live sports events.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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Rankings Articles, April 2021
A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.
Rankings
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WARC Media 100, 2021
Nike, the sporting-goods manufacturer, encouraged reluctant teens in China to start running by partnering with AR mobile game Monster Hunt and gamifying the running experience.
Rankings
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WARC Media 100, 2021
Sportswear brand Nike created buzz around the launch of its fastest running shoe, the Next% by turning running speed into currency and only giving the fastest runners exclusive access.
Rankings
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WARC Creative 100, 2021
Nike, a clothing brand, transformed city walls into Nike stores in Brazil by getting artists to add its new AirMax models to their graffiti characters and using geolocation to unlock sales for people that visited the art.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of Nike's marketing spend and revenue since 2010.
Case Study
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Tangrams Strategy & Effectiveness Awards, Gold, 2021
Nike, a sportswear brand, launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.
Case Study
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Tangrams Strategy & Effectiveness Awards, Silver, 2021
adidas, a sportswear brand, rewrote the code on Google so that its ads would automatically fetch product data from the Google Merchant Centre (GMC) feed in Southeast Asia, Australia and New Zealand.
Case Study
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Tangrams Strategy & Effectiveness Awards, Bronze, 2021
Nike, a sportswear brand, launched a home workout series called Just Don't Quit via livestream in China to engage with frustrated athletes during the COVID-19 lockdown period.
News
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08 January 2021
Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.
Article
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Anna Hamill, WARC Exclusive, January 2021
Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.
Case Study
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Matthew Nolan, Nicholas Short, Benjamin Condit, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Sports brand Nike partnered with top female athletes to create an experiential outdoor campaign to grow relevance in the women's sector in China.
Case Study
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MMA Smarties, Gold, X (Global), 2020
Nike, a sportswear brand, created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.
Case Study
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MMA Smarties, Gold, X (Global), 2020
Nike, a sportswear brand, successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.
Opinion
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Sarah Owen, November 2020
While wellbeing has been a top consumer priority for the last couple of years, the conflation of mental and physical health is emerging as a new focal point. People aren’t just trying to cope with the mental toll of the pandemic (stress, anxiety, isolation), they are also deeply concerned about their physical wellbeing. Add in the fear of physical and mental safety concerns for friends, family and colleagues and it’s little surprise that wellbeing is a critical consumer sentiment.
Case Study
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SABRE Awards, Gold, South Asia, 2020
Adidas, a shoes, clothing and accessories brand, partnered with Real Kashmir Football Club and used a documentary, online film, press conference and press release to promote positive sentiments surrounding the club in India.
