Opinion
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Ervin Ha, September 2020
YouGov's Ervin Ha looks at how luxury brands have fared in Hong Kong as the ongoing pandemic shifts consumer sentiment and purchase priorities.
Article
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Jenni Romaniuk and Ava Huang, International Journal of Market Research, Vol. 62, No. 5, 2020, pp. 546-560
Continuing the stream of luxury brand research that seeks to identify how luxury brands differ from non-luxury brands, we test whether the brand usage and attribute prototypicality influences on consumers' perceptual responses about non-luxury brands extend to luxury brands.
News
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21/08/2020
With international travel increasingly difficult, Chinese luxury consumers are indulging in shopping sprees instead, according to a new study by consulting firm Agility Research & Strategy.
News
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13/08/2020
Luxury fashion brand Balenciaga has faced a tidal wave of criticism in China over promotional pictures of products it has created for the Qixi festival, but some observers suggest people are too ready to find fault with western brands.
News
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03/08/2020
Luxury fashion brand Burberry has partnered with Tencent’s WeChat to combine the physical and social media worlds in a new way; a ‘social retail’ store in Shenzhen is the result.
Article
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Euromonitor Profiles, July 2020
This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Swatch.
Opinion
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Yanie Yanson, June 2020
After a decade of cutthroat competition for global fast-fashion players who made their mainland debuts from the 2000s but exited China in recent years, we’re entering an era where the premium-fashion category is also losing allure as the new generation of consumers migrate toward a more experience-driven sharing economy.
News
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14/01/2020
French luxury goods house Cartier will soon launch a flagship store on Tmall Luxury Pavilion, marking a new chapter in the brand’s e-commerce journey in China.
Case Study
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Data and Marketing Association, Silver, 2019
Ralph Lauren, a clothing brand, created a CRM email programme that reflected the lifestyle consumers dreamt of to encourage better relationships with its customers in the UK.
News
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26/11/2019
With the staggeringly large deal for the American jeweller, Tiffany & Company, the French luxury group LVMH (Louis Vuitton Moet Hannessy) looks both east and west to grow its influence.
News
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18/11/2019
Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.
Article
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Brian Carruthers, Event Reports, Tech conference, October 2019
Looks at the evolution of Rent the Runway from a digital business renting clothes for special occasions into one that dresses people on a daily basis.
Case Study
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Jay Chiat Strategic Excellence Awards, Bronze, Product/Service Creation, 2019
Helzberg Diamonds, a jewellery retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.
News
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24/09/2019
E-sports phenomenon, League of Legends, is finding interest from the LVMH-owned maison, which has announced that it will be designing in-game skins and a trophy case for the world champion’s cup, in a sign of e-sports’ continuing ascendancy.
Article
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Rebecca Robins, WARC Exclusive, September, 2019
Looks at how a luxury brand can hold a global point of view in the hearts and minds of consumers, across the changing dynamics and desires of ever more fluid generations and markets.
News
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28/08/2019
John Hardy, the jewellery brand, has generated valuable insights by allowing consumers to buy its products via new payment services.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
John Hardy, the jewelry brand, is generating new consumer insights and sales opportunities by tapping into alternative payment solutions.
News
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01/08/2019
Polo, the fashion retail brand, has developed an innovative way of using consumers’ mobile wallets to acquire customers, drive outlet store visits and grow loyalty.
News
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30/07/2019
Poh Heng Jewellery has tapped into the emotions of different age groups to ensure it stays relevant for each new generation of Singaporeans amidst changing preferences and digitally disrupted channels of engagement.
Article
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Brian Carruthers, Event Reports, Retail Week Live, March 2019
Polo, the upmarket fashion brand, has developed an innovative way of using consumers’ mobile wallets to acquire customers, drive outlet store visits and grow loyalty.
Article
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Gabey Goh, WARC Exclusive, July 2019
Poh Heng, the Singaporean jewellery brand, is mixing its storied history with a fresh perspective to retain relevance with consumers.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Lacoste, the clothing company, raised awareness of endangered species and IUCN in the US when it replaced its iconic crocodile polo with other endangered animals.
Article
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Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.
News
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06/06/2019
Capri Holdings, the new owner of Versace, is investing in marketing and brick-and-mortar stores as it aims to double sales of the luxury fashion brand to $2bn.
Article
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Euromonitor Strategy Briefings, November 2018
Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.
