News
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14 January 2020
French luxury goods house Cartier will soon launch a flagship store on Tmall Luxury Pavilion, marking a new chapter in the brand’s e-commerce journey in China.
Case Study
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Data and Marketing Association, Silver, 2019
Ralph Lauren, a clothing brand, created a CRM email programme that reflected the lifestyle consumers dreamt of to encourage better relationships with its customers in the UK.
News
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26 November 2019
With the staggeringly large deal for the American jeweller, Tiffany & Company, the French luxury group LVMH (Louis Vuitton Moet Hannessy) looks both east and west to grow its influence.
Article
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Brian Carruthers, Event Reports, Tech conference, October 2019
Looks at the evolution of Rent the Runway from a digital business renting clothes for special occasions into one that dresses people on a daily basis.
News
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18 November 2019
Affluent consumers in Hong Kong and Singapore have severely cut back their spending in most luxury categories over the past four months, as concerns grow about the economic outlook for the year ahead.
Case Study
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Jay Chiat Strategic Excellence Awards, Bronze, Product/Service Creation, 2019
Helzberg Diamonds, a jewellery retailer, increased brand awareness across the US by launching a placeholder engagement ring to take the stress out of choosing a ring for the big event.
News
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24 September 2019
E-sports phenomenon, League of Legends, is finding interest from the LVMH-owned maison, which has announced that it will be designing in-game skins and a trophy case for the world champion’s cup, in a sign of e-sports’ continuing ascendancy.
Article
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Rebecca Robins, WARC Exclusive, September, 2019
Looks at how a luxury brand can hold a global point of view in the hearts and minds of consumers, across the changing dynamics and desires of ever more fluid generations and markets.
News
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28 August 2019
John Hardy, the jewellery brand, has generated valuable insights by allowing consumers to buy its products via new payment services.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2019
John Hardy, the jewelry brand, is generating new consumer insights and sales opportunities by tapping into alternative payment solutions.
News
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01 August 2019
Polo, the fashion retail brand, has developed an innovative way of using consumers’ mobile wallets to acquire customers, drive outlet store visits and grow loyalty.
News
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30 July 2019
Poh Heng Jewellery has tapped into the emotions of different age groups to ensure it stays relevant for each new generation of Singaporeans amidst changing preferences and digitally disrupted channels of engagement.
Article
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Brian Carruthers, Event Reports, Retail Week Live, March 2019
Polo, the upmarket fashion brand, has developed an innovative way of using consumers’ mobile wallets to acquire customers, drive outlet store visits and grow loyalty.
Article
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Gabey Goh, WARC Exclusive, July 2019
Poh Heng, the Singaporean jewellery brand, is mixing its storied history with a fresh perspective to retain relevance with consumers.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019
Lacoste, the clothing company, raised awareness of endangered species and IUCN in the US when it replaced its iconic crocodile polo with other endangered animals.
Article
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Euromonitor Strategy Briefings, June 2019
A regional overview of the world market for luxury goods with key trends shaping luxury goods and an analysis of leading companies and brands in the segment.
News
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06 June 2019
Capri Holdings, the new owner of Versace, is investing in marketing and brick-and-mortar stores as it aims to double sales of the luxury fashion brand to $2bn.
Article
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Euromonitor Profiles, March 2019
This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Swatch.
Article
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Euromonitor Strategy Briefings, November 2018
Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.
News
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20 November 2018
China’s No.2 e-commerce company is courting more top-end fashion brands with the concept of a seamless crossover between online, offline and virtual shopping.
Case Study
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MMA Smarties, Bronze, North America, 2018
Forevermark, a luxury diamond brand, was able to drive consideration of its new product launch, The Forevermark Tribute™ Collection, and drive local jeweler discovery.
Article
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Euromonitor Profiles, July, 2018
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.
Article
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Stephen Whiteside, Event Reports, Cannes Lions, June 2018
Tamara Mellon, a direct-to-consumer luxury footwear brand, has recovered from Chapter 11 bankruptcy protection to truly disrupt the fashion category.
Article
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Sam Peña-Taylor, Event Reports, World Retail Congress, April 2018
Most companies say they are innovating, transforming themselves digitally, but it takes risk, commitment and work, say three companies.
News
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11 April 2018
PARIS: Luxury behemoth LVMH, owner of high-end fashion, and high-end beverages, is investing in younger companies working in the luxury sector, including counterfeit detection software and new materials firms.
