Case Study
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SABRE Awards, Gold, EMEA, 2020
Indeed, an employment search engine, promoted its brand among UK parents by creating a bedtime story in print and on social which celebrated flexible working and making it home for their children's bedtime.
Rankings
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WARC Effective 100, 2020
Manpower, a staffing agency, resonated with Gen Z’s and millennials in Norway by turning their gaming experience into employable skills.
Case Study
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Integrated Marketing Communications Council Europe, Silver, Integrated Communication and Sponsorship, 2019
Pertemps, a recruitment brand, partnered with Universal Pictures film The Grinch to promote its recruitment resources in the UK with the message, if your job makes you feel like a Grinch, it's time for a new one.
Case Study
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SABRE Awards, Asia-Pacific, Multi-Country, Gold, 2019
Monster.com, a global employment website, launched a campaign urging stay-at-home mums to re-launch their careers, which generated 110 million digital impressions and top tier media coverage.
Case Study
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Varchas Sinha, Yousuf Rangoonwala, WARC Prize for Asian Strategy, Entrant, 2019
Employment portal Monster India took an inventive satirical approach to increase visits to its website and differentiate itself from the competition.
News
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30/07/2019
CareerBuilder, the online recruitment platform, has found an edge in purpose-driven marketing, even if this mission isn’t always expressly stated in its marketing.
Article
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Reed Karaim, Event Reports, Brand Marketing Summit, May 2019
Online recruitment platform CareerBuilder has taken an “inside out” approach to implementing brand purpose, with its internal application often being more pronounced than its external visibility.
Case Study
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Design Business Association, Silver, 2019
Craft, a recruitment agency, redesigned its brand imagery with one billion logo combinations to promote a brand that is as unique as its candidates, increasing awareness in the UK.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Scaling Up, 2019
Syft, a recruitment company, took a social-led approach to reach 18 to 25-year-olds, which resulted in 6,000 app installs and a click-through rate of 10%.
Case Study
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SABRE Awards, EMEA, Global Programme, Gold, 2019
Global executive search firm Korn Ferry created a global, data-led thought leadership campaign to reinforce its talent capabilities and elevate its position from transactional headhunter to strategic advisor.
Case Study
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SABRE Awards, Africa, Corporate Social Responsibility, Gold, 2019
Multichoice Kenya, an entertainment company, launched a series of events and press releases to increase awareness of its Multichoice Talent Factory (MTF), which aims to increase production of local film content in Africa and improve employment rates.
Case Study
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SABRE Awards, North America, PR Agency Employee Program, Silver, 2019
LDWW, a marketing agency, successfully recruited talent in Dallas for its high-demand roles in content development and management by shortening its working week.
Case Study
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Runar Wiksnes, WARC Awards, Gold and Employee Engagement Award, Effective Use of Brand Purpose, 2019
Manpower, the world-leading staffing agency, improved its market position in Norway by connecting with Gen Zs and millennials to help them transfer valuable skills from gaming to the workplace.
Case Study
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SABRE Awards, Gold Sabre Award For Professional Service Firms, EMEA, 2018
Henkel Slovensko, a chemical and consumer goods Company, launched a campaign in Slovakia to increase company talent.
Case Study
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SABRE Awards, Gold Sabre Award For Central Eastern Europe, EMEA, 2018
LMC, a company that manages career and education websites, launched the Blazing the Trail campaign in the Czech Republic to offer coal miners the possibility to attend a retraining course.
Case Study
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MRS Awards, Finalist, Jeremy Bullmore Award for Creative Development, 2017
Capita plc, a British business process outsourcing company, used interviews and group discussions to identify whether the British Army's 'This is Belonging' campaign was resonant with diverse audiences.
Opinion
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Gareth Kay_, October 2017
Advertising is a talent business, but advertising and marketing isn’t the pull it once was, so, Gareth Kay argues, creative companies need to build more stimulating working environments to attract the most interesting people.
Opinion
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Malcolm White, October 2017
When it comes to addressing the work-life balance, Malcolm White believes advertising should take a leaf out of William Morris’s book and find ways to make work more satisfying, instead of just encouraging people to work more flexibly.
Case Study
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SABRE Awards, Platinum for Best in Show, Asia-Pacific, 2017
Alba Chunkuk, a part-time work portal, used TV and outdoor ads and PR to change attitudes towards part-time work in South Korea.
Case Study
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SABRE Awards, Gold, EMEA, Product Media Relations (Trade), 2017
CornerJob, a job-seeking app, developed a business-media focused campaign that built its brand reputation as a recruitment expert and boosted user registration across Spain, France and Italy.
Case Study
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SABRE Awards, Gold, North America, Professional Service Firms, 2017
Adecco, a recruitment and staffing company, optimised the data it collected from two already instated company practices, to create buzz around its findings about the US job market and position itself as a recruitment thought leader.
Case Study
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Design Business Association, Silver, 2017
This case study describes how Sapience HR, a human resource and personnel consultancy service, rebranded itself to stand out and increase client spend as well as new clients in the UK.
Case Study
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Anabel Varela, WARC Media Awards, Shortlisted, Effective Use of Tech, 2016
This case study shows how communications agency OMD Spain got employees more involved and engaged in using new time-tracking software.
Case Study
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Nisha Kapoor, Mithun Mukherjee, Alisha Gupta and Disha Baral, WARC Prize for Social Strategy, Entrant, 2016
This case study demonstrates how Monster, one of the largest employment websites in the world, generated quality jobseekers' registrations in India with the help of targeted creative ads, messaging and the online medium.
Case Study
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Integrated Marketing Communications Council Europe, Bronze, 2015
This case study demonstrates how Edenred, a company that provides prepaid corporate services, promoted its Ticket Junior product in the Czech Republic.
