Automotive
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News • 19 January 2021
Case Study • MMA Smarties, Silver, APAC, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Insight Management, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing Week, October 2020
Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2020
Case Study • James Barnett, WARC Media Awards, Silver, Best Use of Data, 2020
Case Study • Thunder Shi, Nicholas Short, Rocker Hu, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020
Case Study • Sayami Podder, Nikita Mehta, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Victoria Kovalan, Chiann Yi Cheah, Chia Yuin Chow, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Divya Agarwal, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Sayami Podder, Nikita Mehta, Zubin Tatna, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Ashveen Subramaniam, Sui Ying Teoh, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Rueben Lee, Didi Pirinyuang, Su Ling Chan, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • Ashveen Subramaniam, Carmen Cheong, Molly Ko, WARC Prize for Asian Strategy, Entrant, 2020
Case Study • SABRE Awards, In2 EMEA, Best in Crowdsourcing & Co-Creating, Gold, 2020
Case Study • SABRE Awards, In2 EMEA, Best in Broadcast Media (Earned), Gold, 2020
Case Study • Catherine Asseily, Mona Hassanie, WARC Prize for MENA Strategy, Entrant, 2020
Data • Rob Clapp, WARC Data Points, May 2020
Data • Cinzia Petio, WARC Data Points, September 2019
Case Study • Pirapak Wipawawong, Wasin Pothikasem, Jiraporn Dechraksa, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
Case Study • Ewa Schreiber, Martyna Lodzinska, Marcin Świejkowki, Rafał Broniarek, WARC Awards, Entrant, Effective Content Strategy, 2020
Case Study • WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
Case Study • Benjamin Condit, Chaojie Miao, Rocker Hu, Sienna Zhang , WARC Awards, Entrant, Effective Content Strategy, 2020
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Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider. -
Article • WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in the mass-market automotive category. -
Article • WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the luxury auto category. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Case Study • Matthew Simms, WARC Awards, Grand Prix, Effective Innovation, 2020
Car manufacturer Volvo created a Living Seawall to reinvent its image and attract luxury car buyers in Australia. -
Case Study • Institute of Practitioners in Advertising, Gold and Best Dedication to Effectiveness, IPA Effectiveness Awards, 2020
Audi, an automotive brand, created long-term value and increased sales with its Vorsprung durch Technik campaign in the UK, which has spanned over the past decade.