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Apple's iPhone philosophy would revolutionise electric vehicle space

News • 20 January 2021

Coverage of Apple’s nascent automobile interests has tended to focus on these vehicles' purported autonomy.

TomTom’s Traffic Index tells the story of the pandemic in data

News • 18 January 2021

Or at least some of the story – the GPS company’s annual report shows where 2020 was unique, and some surprising areas.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, January 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

India’s used-car sales boom amid pandemic with consumers now ready to wheel and deal online

News • 07 January 2021

India’s leading car-sales platforms, CarWale and CarTrade, have seen a 175% surge in inquiries for used cars since the easing of lockdown as commuters look to avoid crowded public transport.

The power of connection: An ever-evolving ride for automotive brands

Opinion • Nicola Niesl, December 2020

In this edition of Kantar’s touchpoint-specific investigations, Kantar takes a deep dive into effective touchpoint management for automotive brands.

Norway, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the automotive sector in Norway since 2013.

New Zealand, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the automotive sector in New Zealand since 2013.

Automotive, retail and travel account for half of 2020 adspend decline

Data • James McDonald, WARC Data Points, December 2020

An overview of forecast global advertising investment by product category in 2020 and 2021.

Federal Chamber of Automotive Industries: IsMyAirbagSafe.com.au

Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020

The Federal Chamber of Automotive Industries (FCAI), a manufacturer, launched a series of creatives featuring warnings about unsafe airbags in various motor vehicles to encourage Australians to register to get their air bags checked.

Economic rebound, media consumption and consumer perception trends during COVID-19

Opinion • Steve Lanzano, November 2020

COVID-19 and a polarized political climate have caused consumer preferences – from what people buy to what media they consume – to shift quickly. And marketers need to know which media platforms inspire the most trust and influence, and reach the most consumers.

Al Jazirah Ford: Decision Impossible

Case Study • Carl Bou Abdallah, Sanjay Kumar, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Al Jazirah Ford in Saudi Arabia ran a social media campaign during Ramadan to drive sales in a challenging market, and increase its Twitter and YouTube followings.

The dawn of traditional CX metrics? Examining satisfaction, EXQ, and WAR

Research Paper • Gustavo Imhof and Phil Klaus, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 673-688

Customer experience (CX) has evolved into a top priority of business executives worldwide. CX is a key determinant of long-term corporate success.

China, Automotive advertising spend by medium