Automotive
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Data • Marte Aune, WARC Data Points, July 2021
Case Study • SABRE Awards, EMEA, Gold, 2021
Data • James McDonald, WARC Data Points, July 2021
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
Data • Cinzia Petio, WARC Data Points, June 2021
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Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider. -
Article • WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in the mass-market automotive category. -
Article • WARC Category Intelligence, March 2021
Global strategies, campaign updates and trends in the automotive category. -
Article • WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the luxury auto category. -
Case Study • Institute of Practitioners in Advertising, Gold and Best Dedication to Effectiveness, IPA Effectiveness Awards, 2020
Audi, an automotive brand, created long-term value and increased sales with its Vorsprung durch Technik campaign in the UK, which has spanned over the past decade. -
Case Study • Terence Ling, WARC Awards for Asian Strategy, Gold and Customer Journey Award, 2020
Luxury vehicle brand Lexus ran a data-driven campaign for its UX crossover SUV that used personalised test drives to engage adventurous urbanites in Hong Kong.
