Automotive
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Rankings • Rankings Articles, April 2021
Rankings • Rankings Articles, April 2021
Rankings • Rankings Articles, April 2021
Opinion • WARC, March 2021
Article • Kai Geertsema, WARC Exclusive, March 2021
Data • Rob Clapp, WARC Data Points, March 2021
Data • Rob Clapp, WARC Data Points, February 2021
Data • Rob Clapp, WARC Data Points, February 2021
Article • Kiron Kesav, WARC Exclusive, February, 2021
News • 20 January 2021
News • 18 January 2021
Data • Marte Aune, WARC Data Points, January 2021
Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
News • 07 January 2021
Opinion • Nicola Niesl, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Data • James McDonald, WARC Data Points, December 2020
Data • Cinzia Petio, WARC Data Points, December 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
Opinion • Steve Lanzano, November 2020
Case Study • Carl Bou Abdallah, Sanjay Kumar, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Research Paper • Gustavo Imhof and Phil Klaus, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 673-688
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
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Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021
Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider. -
Article • WARC Category Intelligence, September 2019
Global strategies, campaign updates and trends in the mass-market automotive category. -
Article • WARC Category Intelligence, April 2018
Global strategies, campaign updates and trends in the luxury auto category. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Case Study • Matthew Simms, WARC Awards, Grand Prix, Effective Innovation, 2020
Car manufacturer Volvo created a Living Seawall to reinvent its image and attract luxury car buyers in Australia. -
Case Study • Institute of Practitioners in Advertising, Gold and Best Dedication to Effectiveness, IPA Effectiveness Awards, 2020
Audi, an automotive brand, created long-term value and increased sales with its Vorsprung durch Technik campaign in the UK, which has spanned over the past decade.