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The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Brand in action: How Carsome drives to the next level with partnerships

Opinion • WARC, March 2021

Derek Tan, Chief Brand Officer, Carsome, tells WARC how the online used car trading platform has collaborated with partners from various industries to not only introduce innovation and convenience to its customers but also enhance its dealers’ user experience with the brand and most importantly, grow the brand.

The state of the auto industry: ‘Nowhere to go’ but the future

Article • Kai Geertsema, WARC Exclusive, March 2021

The automotive industry is being disrupted by technology and a shift toward environmental credentials, as well as the negative impact of COVID-19.

Structural factors have greatest influence on ROI

Data • Rob Clapp, WARC Data Points, March 2021

An overview of the significance of long-term and short-term factors in driving return on investment across 11 categories.

Reach and ad quality are key short-term drivers of ROI

Data • Rob Clapp, WARC Data Points, February 2021

An overview of the significance of different short-term factors in driving return on investment across 11 categories.

Spot volume down by a tenth as coronavirus hit

Data • Rob Clapp, WARC Data Points, February 2021

An overview of TV advertising spot volumes by category in Australia between September 2019 and December 2020.

How auto brands can reframe marketing strategy in post-pandemic Southeast Asia

Article • Kiron Kesav, WARC Exclusive, February, 2021

PHD Media’s Kiron Kesav says automotive brands in Southeast Asia, even those already recovering from periods of lockdown, have to adapt to shifting themes in a post-pandemic world.

Apple's iPhone philosophy would revolutionise electric vehicle space

News • 20 January 2021

Coverage of Apple’s nascent automobile interests has tended to focus on these vehicles' purported autonomy.

TomTom’s Traffic Index tells the story of the pandemic in data

News • 18 January 2021

Or at least some of the story – the GPS company’s annual report shows where 2020 was unique, and some surprising areas.

Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points, January 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.

India’s used-car sales boom amid pandemic with consumers now ready to wheel and deal online

News • 07 January 2021

India’s leading car-sales platforms, CarWale and CarTrade, have seen a 175% surge in inquiries for used cars since the easing of lockdown as commuters look to avoid crowded public transport.

The power of connection: An ever-evolving ride for automotive brands

Opinion • Nicola Niesl, December 2020

In this edition of Kantar’s touchpoint-specific investigations, Kantar takes a deep dive into effective touchpoint management for automotive brands.

Norway, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the automotive sector in Norway since 2013.

Automotive, retail and travel account for half of 2020 adspend decline

Data • James McDonald, WARC Data Points, December 2020

An overview of forecast global advertising investment by product category in 2020 and 2021.

New Zealand, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points, December 2020

An overview of advertising spend by medium in the automotive sector in New Zealand since 2013.

Federal Chamber of Automotive Industries: IsMyAirbagSafe.com.au

Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020

The Federal Chamber of Automotive Industries (FCAI), a manufacturer, launched a series of creatives featuring warnings about unsafe airbags in various motor vehicles to encourage Australians to register to get their air bags checked.

Economic rebound, media consumption and consumer perception trends during COVID-19

Opinion • Steve Lanzano, November 2020

COVID-19 and a polarized political climate have caused consumer preferences – from what people buy to what media they consume – to shift quickly. And marketers need to know which media platforms inspire the most trust and influence, and reach the most consumers.

Al Jazirah Ford: Decision Impossible

Case Study • Carl Bou Abdallah, Sanjay Kumar, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Al Jazirah Ford in Saudi Arabia ran a social media campaign during Ramadan to drive sales in a challenging market, and increase its Twitter and YouTube followings.

The dawn of traditional CX metrics? Examining satisfaction, EXQ, and WAR

Research Paper • Gustavo Imhof and Phil Klaus, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 673-688

Customer experience (CX) has evolved into a top priority of business executives worldwide. CX is a key determinant of long-term corporate success.

Italy, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points, November 2020

An overview of advertising spend by medium in the automotive sector in Italy since 2013.

China, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points, November 2020

An overview of advertising spend by medium in the automotive sector in China since 2013.

Global, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points, November 2020

An overview of advertising spend by medium in the automotive sector globally since 2013.

Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.
What’s working in mass-market automotive

Article • WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in the mass-market automotive category.
What’s working in luxury autos

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the luxury auto category.
Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Volvo Cars Australia: Omtanke – rethinking Volvo

Case Study • Matthew Simms, WARC Awards, Grand Prix, Effective Innovation, 2020

Car manufacturer Volvo created a Living Seawall to reinvent its image and attract luxury car buyers in Australia.
Audi: The value of Vorsprung durch Technik over four decades

Case Study • Institute of Practitioners in Advertising, Gold and Best Dedication to Effectiveness, IPA Effectiveness Awards, 2020

Audi, an automotive brand, created long-term value and increased sales with its Vorsprung durch Technik campaign in the UK, which has spanned over the past decade.