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Alcoholic drink brands allocate the most to TV

Data • Marte Aune, WARC Data Points (Curated), July 2021

A summary of the average media allocation by sector based on an analysis of WARC's effectiveness case studies from 2009-2019.

Auto Trader: Eau de New Car

Case Study • SABRE Awards, EMEA, Gold, 2021

Autotrader, a digital marketplace for new and used cars, released a limited-edition perfume, Eau de New Car, to position itself as a marketplace for new cars in the UK.

Double-digit recovery overcomes pandemic advertising cuts

Data • James McDonald, WARC Data Points (Curated), July 2021

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:

Italy, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in Italy since 2013.

India, Automobile advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automobile sector in India since 2013.

Indonesia, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in Indonesia since 2013.

US, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in the United States since 2013.

New Zealand, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in New Zealand since 2013.

Belgium, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in Belgium since 2013.

Japan, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Curated), July 2021

An overview of advertising spend by medium in the automotive sector in Japan since 2008.

Germany, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in Germany since 2013.

South Korea, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in South Korea since 2013.

Spain, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in Spain since 2013.

Taiwan, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in Taiwan since 2013.

Norway, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in Norway since 2013.

Sweden, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in Sweden since 2013.

Thailand, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in Thailand since 2013.

Global, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector globally since 2013.

Philippines, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the automotive sector in the Philippines since 2013.

Automall: AMW buy back campaign

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Associate Motorways Pvt Ltd (AMW), a Sri Lankan vehicle company, launched a campaign in Sri Lanka to sustain its own business and help consumers buy second-hand cars.

China, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the automotive sector in China since 2013.

France, Automotive adspend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the automotive sector in France since 2013.

United Kingdom, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), June 2021

An overview of advertising spend by medium in the automotive sector in the United Kingdom since 2013.

Australia, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Curated), June 2021

An overview of advertising spend by medium in the automotive sector in Australia since 2013.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, January 2021

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.
What’s working in automotive

Article • WARC Category Intelligence, March 2021

Global strategies, campaign updates and trends in the automotive category.
What’s working in mass-market automotive

Article • WARC Category Intelligence, September 2019

Global strategies, campaign updates and trends in the mass-market automotive category.
What’s working in luxury autos

Article • WARC Category Intelligence, April 2018

Global strategies, campaign updates and trends in the luxury auto category.
Audi: The value of Vorsprung durch Technik over four decades

Case Study • Institute of Practitioners in Advertising, Gold and Best Dedication to Effectiveness, IPA Effectiveness Awards, 2020

Audi, an automotive brand, created long-term value and increased sales with its Vorsprung durch Technik campaign in the UK, which has spanned over the past decade.