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Share of search can predict market share

News • 14 October 2020

A brand’s share of search can help predict its market share levels several months in advance, thus helping marketers to adapt strategies in truly impactful ways as necessary.

Les Binet outlines why "share of search" is a powerful, predictive marketing metric

Article • Stephen Whiteside, Event Reports, IPA EffWorks 2020, October 2020

Research by Les Binet, the head of effectiveness at agency adam&eveDDB, demonstrates that a brand’s “share of search” within its category is a vital metric for marketers to consider.

India, Automobile advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the automobile sector in India since 2013.

Podcast campaigns deliver ROAS of $2.42

Data • Rob Clapp, WARC Data Points, October 2020

An overview of the average conversion rates of podcast advertising.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

Getting to know urban Thailand’s new post-pandemic personas

Article • Suppakit Limboonsong, WARC Exclusive, Spotlight Thailand, September 2020

The economic impact of the pandemic will be heavy, but the Thais are resilient people, adept to change in creative ways, with opportunities for brands to thrive.

CarDekho: Beating the patriarchy on the Indian roads

Case Study • Rema Bagga, WARC Prize for Asian Strategy, Entrant, 2020

CarDekho, the car buying portal, challenged the patriarchal car sales industry to grow preference among women in India.

CarDekho: Simplifying car buying for Indians

Case Study • Ankit Singh, Rema Bagga, WARC Prize for Asian Strategy, Entrant, 2020

CarDekho, the online car buying portal, leveraged a cultural insight with a humorous campaign in India.

ITV advertising revenue drops 43% in Q2, retail adspend down 57%

Data • Rob Clapp, WARC Data Points, August 2020

An overview of ITV's advertising revenue by category during the coronavirus (COVID-19) outbreak.

United Kingdom, Automotive advertising spend by medium

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of advertising spend by medium in the automotive sector in the United Kingdom since 2013.