Case Study
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Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2020
Liqueur brand Baileys reversed its decline in sales with its global campaign Don't Mind if I Baileys.
Case Study
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Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2020
Haig Club, a whisky brand, launched its whisky among young drinkers in the UK by creating a business partnership with David Beckham, and launching a bottle redesign and a new formula of whisky to suit a younger market.
Case Study
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Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2020
Gordon's, a gin brand, promoted its gin among a younger audience in the UK by rebranding its bottles and releasing an inviting set of creatives encouraging them to have a break with Gordon's.
Article
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Geoffrey Precourt, Event Reports, Advertising Week, September-October 2020
Diageo, the spirits manufacturer, has mixed consumer engagement with purposeful marketing as it responds to the COVID-19 pandemic.
Article
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WARC Category Intelligence, September 2020
Global strategies, campaign updates and trends in the alcoholic drinks category.
Article
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Euromonitor Profiles, September 2020
This Company Profile from Euromonitor provides key details and analysis of Pernod Ricard, the owner of brands such as Ballantine and Absolut.
News
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01/09/2020
Though it became relatively common to see alcohol brands pivoting to produce hand sanitiser, the – extremely nightlife focussed – liqueur brand opted instead to help those unable to work during lockdown through its #SaveTheNight campaign.
Article
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Brian Carruthers, WARC Exclusive, August 2020
Jägermeister is extremely reliant on out of home consumption, and needed to shift its strategy radically under lockdown conditions.
Case Study
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Marketing Society UK, The Brave Awards, Shortlisted, Start-ups, 2020
Haig Club, a whisky brand, launched its whisky among young drinkers in the UK by creating a business partnership with David Beckham, launching a bottle redesign and a new formula of whisky to suit a younger market.
Case Study
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Marketing Society UK, The Brave Awards, Shortlisted, 2020
PR agency Pangolin ran a UK-based innovative campaign for whisky brand The Glenlivet to promote the use of single malt whisky in cocktails by developing edible cocktail capsules.
Case Study
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Marketing Society UK, The Brave Awards, Winner, Brand Revitalisation, 2020
Gordon's, a gin brand, redesigned its bottles and launched a set of standout creatives and films to increase brand value in the UK.
News
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09/07/2020
Sales of alcohol-free beverages were already growing rapidly in Australia, but lockdown and the annual Dry July month has given them an extra boost.
Case Study
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SABRE Awards, Gold, EMEA, 2020
The Glenlivet, a whiskey brand, increased relevancy among young people globally by creating a whisky capsule collection that featured single malt cocktails in biodegradable seaweed packaging.
Case Study
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Design Business Association, Design Effectiveness Awards, Silver, 2020
Baileys, an alcohol brand, introduced its Strawberries & Cream variant to increase sales during summer in the UK by launching with bright pink packaging featuring strawberries and flowers to showcase it as the perfect summer treat.
Case Study
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Design Business Association, Design Effectiveness Awards, Gold, 2020
The Glengoyne Distillery, a Scottish distillery, launched a 10-year redesign of its distillery, which increased visitors and spend across Scotland.
Case Study
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Design Business Association, Design Effectiveness Awards, Bronze, 2020
BEARFACE, a Canadian whisky brand, promoted its products in Canada with a bold personality and a crafted aesthetic to appeal to a young, modern audience.
Case Study
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SABRE Awards, Gold, Africa, 2020
East African Breweries Limited, a beverage company, partnered with HBO Network to produce a limited-edition whisky in Kenya, inspired by the critically acclaimed TV series, Game of Thrones.
Case Study
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SABRE Awards, Diamond, North America, 2020
Johnnie Walker, an American scotch whiskey brand, showed its long-standing commitment to gender equality by reviving the character of Jane Walker during Women's History Month.
Case Study
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SABRE Awards, Gold, North America, 2020
The Macallan, a whisky distillery, launched an experiential event in the US that revealed a new color for The Macallan as part of its partnership with the Pantone Color Institute.
Case Study
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SABRE Awards, Gold, North America, 2020
Jack Daniel's, an alcohol brand, promoted its CSR programme, Operation Ride Home, aimed at getting US military workers home with their families by launching a whiskey Barrel Tree Tour with proceeds going towards the programme.
News
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14/04/2020
UK based drinks giant Diageo has told shareholders that it is cutting spend deemed to be ineffective in the current climate, as the switch to home drinking.
News
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13/04/2020
Gen Z consumers – and Gen Alpha after them – are less likely to drink alcohol than previous generations, forcing an evolution in the alcoholic beverages category for both product development and marketing approach.
News
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07/04/2020
China may have recently had its lockdown lifted, but the stay-at-home message may well have long-term effects – and one phenomenon that’s likely to continue is the huge success of taking clubbing into the living room via livestreaming.
Case Study
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Sergio Garcia, Jacobo Pérez, WARC Awards, Gold and Partnership Award, Effective Innovation, 2020
Gin brand Tanqueray implemented a colourful multi-channel campaign in Spain to drive growth and stand out from the crowd.
Article
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Vicky Bullen, WARC Exclusive, April 2020
Gen Z drinking habits are changing, and brands need to wise up to the ‘why’ and shift their strategies.
