Article
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Euromonitor Strategy Briefings, July 2019
Provides a category analysis of beer in the US, including trends, category data, company profiles and key developments in the industry.
Article
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WARC Category Intelligence, March 2018
Global strategies, campaign updates and trends in the beer and cider category.
Opinion
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James Tucker, July 2020
Search for the best content solution that integrates into culture, advises Colenso BBDO’s James Tucker, who worked on the DB Export campaign that took the Grand Prix in the Effective Content Strategy category at this year’s WARC Awards.
News
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15 July 2020
Molson Coors, the brewer, is ensuring that its media strategy is guided by corporate values and business needs alike at a time of profound disruption.
Article
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Geoffrey Precourt, Event Reports, ANA Digital and Social Media Conference, July 2020
Molson Coors, the brewing company, aims to ensure that all its media buys meet a clear set of criteria and match its values as an organization.
News
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09 July 2020
Sales of alcohol-free beverages were already growing rapidly in Australia, but lockdown and the annual Dry July month has given them an extra boost.
News
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07 July 2020
Budweiser, the beer brand owned by Anheuser-Busch InBev, is doubling down on e-commerce as it responds to growing consumer demand through this channel.
Opinion
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Lucy Aitken, June 2020
Lucy Aitken, Managing Editor – Case studies at WARC, speaks to Budweiser and Anomaly New York about how they revived Budweiser's 1999 Wassup campaign and made it relevant for the COVID-19 lockdown.
Article
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Geoffrey Precourt, Event Reports, Lions Live, June 2020
Budweiser, the beer brand, is ramping up its e-commerce capabilities as more shoppers turn to e-commerce in the face of the COVID-19 pandemic.
Case Study
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Design Business Association, Design Effectiveness Awards, Bronze, 2020
Jubel, a beer brand, redesigned its brand packaging to represent how the product is cutting through the traditional beer category to increase sales in the UK.
Case Study
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Design Business Association, Design Effectiveness Awards, Grand Prix, 2020
Guinness, an alcoholic drinks brand produced by Diageo, encouraged people to pick its brand at the bar across the UK, Ireland and Australia by launching a glowing golden harp at the point of sale.
Case Study
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SABRE Awards, Gold, North America, 2020
Budweiser, a beer brand, encouraged more sponsors and viewership of the National Women's Soccer League in the US through an online film and print ads to make fans feel guilty for not supporting such a successful team.
Case Study
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AME Awards, Gold, 2020
Guinness, an alcoholic beverage brand, encouraged people to drink in moderation in the UK by rebranding ordinary water as a Guinness drink.
Case Study
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AME Awards, Gold, 2020
SingleCut Beersmiths, a brewery, launched its IPA in Japan by creating packaging made of QR codes that acted as musical puzzles for consumers to solve before revealing the new brand of beer they were drinking.
Article
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Stephen Whiteside, WARC COVID-19 Series, May 2020
Ambev, the brewer, has tapped the power of livestreaming to connect with Brazilian consumers during the COVID-19 pandemic.
Article
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Sam Peña-Taylor, WARC COVID-19 Series, May 2020
A startup, Black Swan Data, has been exploring the trends in conversations surrounding lockdown at scale through two ongoing reports: Pulse, which explores higher-level culture, and Beacon, which is a category-level trend report looking at food and drink.
Case Study
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Carolina Mejia, Annabelle Butler, Jane Dorsett, WARC Awards, Entrant, Effective Social Strategy, 2020
Beer brand Cerveza Aguila repurposed its TV and radio health disclaimers to raise awareness of the dangers of excessive alcohol consumption and alcohol-fuelled violence on International Women's Day in Colombia.
Case Study
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Ahmad Salim, James Tucker, WARC Awards, Grand Prix and Best Multiplatform Award, Effective Content Strategy, 2020
Beer brand DB used a multiplatform takeover encompassing TV, radio, print, digital, social and experiential to launch its DB Export Gold Extra Low Carb beer in New Zealand.
Article
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Stephen Whiteside, WARC COVID-19 Series, April 2020
Constellation Brands, the alcoholic-drinks manufacturer, is adapting in various ways to the challenges presented by Coronavirus.
News
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14 April 2020
UK based drinks giant Diageo has told shareholders that it is cutting spend deemed to be ineffective in the current climate, as the switch to home drinking.
Case Study
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Humberto Cunha, Nicole Martins, Gabriel Gotz, WARC Awards, Silver and Sustainability Award, Effective Use of Brand Purpose, 2020
Brazilian craft beer brand Cervejeria Colorado ran a campaign on the problem of bee extinction to publicise its production chain and brand values.
News
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13 April 2020
Gen Z consumers – and Gen Alpha after them – are less likely to drink alcohol than previous generations, forcing an evolution in the alcoholic beverages category for both product development and marketing approach.
Opinion
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BrandIndex, April 2020
During March, beer brand Guinness achieved the highest increase in Ad Awareness of any brand in the US.
Article
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Vicky Bullen, WARC Exclusive, April 2020
Gen Z drinking habits are changing, and brands need to wise up to the ‘why’ and shift their strategies.
Rankings
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WARC Effective 100, 2020
Great Northern, a brewing company, reversed decline in Australia by showing the power of capability.
