Alejandra Leyton, Paul Hutchinson and Anastasia Mirzoyants, Int. Journal of Market Research, Vol. 63, No. 1, 2021, pp. 15-26
Building brand equity is a strategic process that can boost normative and behavior change campaigns. However, the use of brand equity within the social and health sciences remains an under-researched field in lower income countries.
Marketers need to reflect evolving social attitudes and expectations, including a greater openness to discussing personal and emotional topics in order to form more meaningful relationships with consumers; it’s in that context that Viagra has undergo
Duy Quach, Richard L Schmitt, Trung Mai , WARC Awards, Entrant, Effective Social Strategy, 2019
Durex, the leading condom manufacturer, improved brand reach, recognition and sales in Vietnam by tapping into the 2018 World Cup to connect with its young target audience and open up public dialogue around the previously taboo subject of sexuality.
MRS Awards Papers, Finalist, MRS Award for International Research, 2018
Reckitt Benckiser, a British multinational consumer goods company, needed to launch the Global Sex Survey for its condom brand Durex by using research to make it sensitive and accessible to all genders, sexualities and regions.